FORUM BRASIL

SAP FORUMBRASIL

FORUM BRASIL

Most mentioned accounts

SOCIAL MEDIA MENTIONS

@tobiashofmann 1.08% 16

@FelipePlets 1.15% 17

@SAPpmes 1.35% 20

@lucattelli 1.55% 23

@ronildorsantos 1.69% 25

@marlosimon 1.69% 25

@ruinogueira 1.82% 27

@HDSBrasil 3.11% 46

@Sapdevs 3.11% 46

@SapBrasil 4.59% 68

Account Percentage #Mentions

FORUM BRASIL

Share of voice: brand sentiment during the coverage of the event in social channels.400

Feb 11 Feb 12 Feb 13

300

200

100

0

Negative 0% Neutral 47.1% Positive 52.9% Unknown 0%

Top hashtags during SAP Forum Brasil

#SAPForum 88.45% 1,309

#Brasil 76.69% 1,135

#EuNoSAPFORUM 13.18% 195

#sap 5.2% 77

Hashtag Percentage #Mentions

FORUM BRASIL

There were no negative mentions during the SAP Forum Brasil coverage.We achieved almost 53% of positive sentiment during the coverage, as most users showed their interest commenting on the main conferences, quotes of the speakers and

the great atmosphere of the event in social channels.

Positive: Neutral:

FORUM BRASIL

Word Cloud: the main words mentioned in social channels during SAP Forum Brasil.

mobilidade

moveis

empresas

stand

clientes

forum

code jamconheça

pela

soluçoes

inovaçaonegocio

developersvisite

processos

voce diasao

pao

presidente

plataformaucp

palestra

negocios

ate

vantagem

sucesso

futuro

social

evento

começa

vai

track

Brasil

empresa

sap hana

conhecer

session

2014

estande

soluçao

tecnologia

hitachi

FORUM BRASIL

Ages Ranges

Age Range

Under 15 0.63%

15-17 0.63%

25 - 44 was the age range with the highest participation during the promotionand coverage of the event, representing 73% of the audience.

18-24 10.69%

45-54 1.89%

55-64 7.34%

65 and up 5.03%

% Mentions

Demographics

Gender

Male42.76%

Female38.16%

Company19.8%

FORUM BRASIL

Country (#Tweets)

Sao Paulo

Taboa da Serra

Sao Leopoldo Rio de Janeiro

6.45%

Bauru4.74%

Rest ofthe world

3.8%

Porto Alegre

2.09%

The SAP Forum Brasil took place in São Paulo, where the highest number of comments related to the event were made, and the city where some of the most important SAP

partners are based.

Belem

1.52%

FORUM BRASIL

Devices

Mobile usage is growing exponentially in the region: 51% of interactions were made froma mobile device, mentioning the official event hashtags and following the live coverage.

Application Percentage #Tweet

Web 22.3% 330

Twitter for Iphone 19.12% 283

Hootsuite 16.69% 247

Sprinklr 11.35% 168

Twitter for Android 7.84% 116

Twitter for Ipad 6.22% 92

Tweetbot for IOS 2.5% 37

Instagram 1.35% 20

Twitter for Blackberry 1.22% 18

Twitter for Windows 1.22% 18

Other 21.32%Mentions

Desktop 27.05% Mentions

Mobile 51.63%Mentions

FORUM BRASIL

A glimpse at some of the mentions

FORUM BRASIL

Social Media Wall initiative

Through the in-house initiative "Social Media Wall". attendees were invited to interact with the brand with the hashtag #EuNoSAPForum, thus fostering participation with innovative ideas.

The total reach of the Social Media Wall in twitter during SAP Forum Brasil was 2.8 millions.

The user @DianaHDS ranked at 1st place generating 63 tweets.

FORUM BRASIL

The hashtag #EuNoSAPForum of the initiative “Social Media Wall” reached almost 13% of the mentions related to the event, achieving the third place behind the official event hashtags #SAPForum and #Brasil.

25 - 44 was the age range with the highest participation during the promotion and coverage of the event, representing 73% of the audience.

Almost 52% of users used a mobile device to execute an action.

“ Technology” , “SAP”, “talk”, “business”, “hana” and “solutions” were the words associated to the event.

There were no negative mentions during the event. We achieved a 53% of positive sentiment with the content published.

Highlights