Comparative Analysisbetween 2 hotel sites

http://www.thefivehotel.com/index.html

http://www.le9hotel.com/index.php?idioma=en&d=03&m=7&a=2008&phpfile=index.php?&op=0&oq=0&gclid=COyIh7Co3KUCFccRfAodL26j0A

home page

Keyword google: hotel designÞOn the 1st page but not in the 10 firstÞWell referenced in the 3rd partyÞContent is well-thought

Keyword google: boutique hotel=> On the first page and on the google PPC

The Five Hotel Le 9 Hotel

The Blog is not well-referenced. And the link to go to it is in the 2nd menu and then you need to scroll

down to find it

Easy To

Find?

home page

The Five Hotel Le 9 HotelJust move the pointer

through pictures to view more

Just move the pointer through pictures to

view more

Menu is locked on the

left side

locked

Easy To

Use?

home page

The Five Hotel Le 9 HotelRoom concepts are

the core engagments to clients

You can see previous customers experiences and

reviews

1st atmosphere preview on the

home page

Engagment?

Little engagment : no

rates, no

Core design element

home page

The Five Hotel Le 9 Hotel

Booking Enginehttp://www.secure-hotel-booking.com

Easy To

book?

Engagmentrates

The Five Hotel Le 9 HotelEasy To

share?

BLOG

Neither the official website nor the blog can be shared on social networks or else

BLOG

Red Card

Neither the official website nor the blog can be shared on social networks or else

BLOG

Market positioning

From middle class to upper class From rather whealthy families to business clients

The Five Hotel Le 9 Hotel

Distinctive

Express Level – E.G. Luxe

We clearly see their positioningÞNot luxury but Well-designed / 3*?ÞTrendy/OriginalÞExperience/Atmosphere

We clearly define the positioning as Þ Boutique hotel

Þ Design and contemporaryÞ High-end

C C

The Five Hotel Le 9 Hotel

What to do to improve?