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Sales Promotion final
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Brittany Lucio
Tiffany Tucker
Jacqueline Arbiza
Reggie West
Sales Promotion-Final Project
Concept Board
Stationary
Product Assortment
Target Market
The store was founded in 2009 by Brittany Lucio, Tiffany Tucker, Jacqueline Arbiza, and Reggie West. This team of dedication and creativity began their mission while attending Ai Art Institute of California-Hollywood. From there they took their ideas and opened their first store in 2010 located at the 3 rd Street Promenade in Santa Monica, California. The store name “BHavior” was a collaboration of the four founders to distinctively target their customers from their day to day lifestyle. Along with their suitable store name are the brands they carry with a wide selection from Billabong, Keds, Roxy, BornFamous, Lost, Hurley, Skull Candy, and many more to choose from.
The company has a bright future with expanding products and locations. They plan to include: footwear, accessories, and some locations will have a full time DJ. As of late 2010 the company will grow to…?
Biography
BHavior mission is to generate an edgy environment by using chic designs and brands. BHavior expresses a fun and outgoing life style in a suburban trendy location. It produces a desirable atmosphere by welcoming customers with style, life, apparel, fashion, and attitude.
Mission Statement
Target Market Profile
Product Overview
Competitor Overview
Locations/Expansion
In-Store Event
Event Flyer
Radio Ad
Press Release
Store Flyer
Retail Ad
Online Company Campaign
6th MO. Promotional Campaign
“Buzz”
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