Fórum da Beleza - february 2015

A COMMUNITY WHERE EVERYONE IS EMPOWERED

TO SHARE THEIR THOUGHTS

ABOUT BEAUTY PRODUCTS.

about us

BE TOGETHER WITH OUR USERS THORUGHOUT ALL STEPS IN THE CONSUMPTION OF BEAUTY

our missionBECOME THE LARGEST BEAUTY COMMUNITY IN BRAZIL AND IN THE WORLD

our vision

LOOKING FOR

the idealRED LIPSTICK!

OpportunityBRAZIL AMONG THE TOP 3 GLOBAL MARKETS IN THE BEAUTY INDUSTRY So

urce

: Eur

oMon

itor (

2013

) in

USD

Considering per capita spending with beauty, Brazil shares the first position with the US

#1 : 73 BILLION

#3 : 43 BILLION

#2 : 44 BILLIONBrazil is:The 1st market for parfums and deodorants The 2nd for hair, bath & shower and sun care

Potential6% of cosmetics sales are online (YoY growth 116%)

Growth rateBeauty and personal care industry have been growing in the past 18 years at 10% rates in Brazil

Opportunity51% of users search online before buying

In the past years the user path to buying decision became more complex due to countless e-commerces, bloggers and digital influencers generating content. It’s missing an unbiased environment that helps the consumer to make the smartest acquisition.

The challenge

The issueThe solution!www.forumdabeleza.com.br

Value PropositionSOLUTIONS TO EACH STAKEHOLDER

Users

Female 12+

Free platform

Unbiased content

Data architecture enables better search experience

Price comparison

Retailers

Online beauty retailers

Capture and delivers qualified traffic

Brand presence among target audience

Suppliers

Consumer good retailers

Qualified audience to launch new product

Product feedback

Learnings about their own performance and open

benchmarks

Execution

Idea!

MAY 2014

Market research and feasibility

NOVEMBER 2014OCTOBER 2014 DECEMBER 2014

Milestones

Kick-Off

JUNE 2014

Launch

1K pages visited---

Retailers:

---56 Product reviews

18K pages visited---

Retailers:

---127 Product reviews

---Published at Forbes Brazil: “irmãs brasileiras criam o

tripadvisor da beleza”

23K pages visited---

Retailers:

---200 product reviews

Sun Lace

JANUARY 2014

Milestones

FEBRUARY 2014

On going:---

Retailers:Execution

Idea!

MAY 2014

Market research

NOVEMBER 2014OCTOBER 2014 DECEMBER 2014

Kick-Off

JUNE 2014

Launch

1K pages visited---

Retailers:

---56 product reviews

18K pages visited---

Retailers:

---127 Product reviews

---Published at Forbes Brazil: “irmãs brasileiras criam o

tripadvisor da beleza”

23K pages visited---

Retailers:

---200 product reviews

Sun Lace

25K pages visited---

Retailers:

---1460 product reviews

---Concluded the authomatic integration with retailers

prices

Onofre

PressFÓRUM DA BELEZA ON THE

http://www.mustdo.com.br/ http://www.forbesbrasil.co/

http://www.animale.com.br/territorioanimale/ http://www.bestyle.com.br/

THANK YOU!w w w. f o r u m d a b e l e z a . c o m . b r

CAMILA FERRAZCo-founder

GABRIELA FERRAZCo-founder