8/13/2019 2letras Vistas a Lupa Brochura Variacao

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as

1475

aslon

Aa The Old Style or Humanist serif typefaes developed in the 15thand 16th enturies and are harater

ized by a low ontrast in stroke weight

and angled serifs. Example:Garamond.

Old Style typefaes are, well, old shool.

They date from the 15th-

17th entury. If you

look at the horizontal vs vertial stroke,

there is ontrast in thikness, but not a

major one. The ross-

bars are quite straightand the serifs are sloping, or onave.

o l dstyle

1927

Futura

Aa Geometri sans-serif typefaes, as theirname implies, are based on geometri forms. Insome ases letters, suh as the lower ase o,

are perfet geometri forms. Example:Futura.

Some sans-serif types are

built around geometri forms.

In Futura, designed by Paul Renner in1927, the Os are perfet irles, and the

peaks of the A and M are sharp triangles.

geom-trica

1775

BodoniAa

Modern serifed typefaes developed

in the late 18th and early 19th entury

and were a radial break from the tradi

tional typography of the time with highontrast of strokes, straight serifs and a

totally vertial axis. The stroke transi

tions are rather abrupt, with even more

extreme ontrast between horizontal and

vertial strokes than seen in Transitional

fonts. The serifs have gone on a diet.

Improvements in late 18th entury paper pro

dution, omposi

tion, printing and binding

made it possible to develop a type style with

strong vertial empha

sis and fine hairlines.

m o -der-

na

gro-tes-ca

transi-o

Aa

Helvetia

Aa

Aa

s l a b

Rokwell

Baskerville

Slab Serifs (a.k.a. Egyp

tian) typefaes made their debut in

the 19th entury, along with advane

ments in print tehnology. A major de

parture from their dainty predees

sors, these beefy slab serifs werent

meant for long lines of text; They weredestined for headlines. Youll re

ognize them by their monotone stroke

weight and their heavy, square serifs.

Born out of the Industrial Revolution and

the inreased use of posters, billboards

and other forms of advertising, slab ser

if typefaes, with their strong, square

finishing strokes, are extremely effe

tive for ommanding readers attention.

The bridge for the gap between Old

Style and Modern serifed typefaes, Tran

sitional type has a more vertial axis

and sharper serifs than humanist forms.

Transitional typefaes mark the Age of

Enlightenment, a bridge between Old

Style and Modern. They ame at a peri

od in history where there was a depar

ture from handwritten (or alligraph

i) letterforms. They typially have a

more notieable ontrast between hori

zontal (thinner) and vertial (thiker)strokes. The serifs are a little straight

er than youll see with Old Style fonts.

Grotesque, or Grotesk in

Germany, is a style of sans-ser

if typefae from the 19th en

tury. The name was oined by

William Thorowgood, the first

person to produe a sans-serif

type with lower ase, in 1832.

apital-only faes of this style

were first available from 1816,

made by William aslon IV of

the aslon foundry under the

name 2 Line English Egyptian.

A sans serif style with low

stroke ontrast and modern pro

portions. Usually features a

one-story lowerase g, losed or

angled strokes on and S, and

a sloped, non-ursive itali.

1750

1957

1825

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