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Emerson Moura | Distinguished Systems Engineer, Global Service Providers August, 2017 Forecast Update, 2016–2021 Cisco Visual Networking Index (VNI) and VNI Service Adoption

Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

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Page 1: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

Emerson Moura | Distinguished Systems Engineer, Global Service Providers

August, 2017

Forecast Update, 2016–2021

Cisco Visual Networking Index (VNI) and VNI Service Adoption

Page 2: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Previsões para o tráfego IP no Brasil2016 - 2021

2 3 3 62,3x

Crescimento no tráfego total

3,6xCrescimento no tráfego de pico

3xCrescimento no tráfego de vídeo

6xCrescimento no

tráfego móvel

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

Page 3: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Volume de tráfegoPrevisões para 2021

44 120 24044,3 GBytes/mês

por usuário118,9 Gbytes/mês

por residência

239 Gbytes/mêspor residência com

acesso FTTX

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

Crescimento aprox. 2x em relação a 2016.

Page 4: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Global Internet Growth and Trends

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

Key Digital Transformers

By 2021

2016

2021

3.3 Billion

4.6 Billion

17.1 Billion

27.1 Billion

27.5 Mbps

53.0 Mbps

73% of Traffic

82% of Traffic

More Devices & Connections

FasterBroadbandSpeeds

More Video Viewing

More Internet Users

Page 5: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Brazil Internet Growth and Trends

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

Key Digital Transformers

By 2021

2016

2021

135 Million

180 Million

503.4 Million

734.3 Million

11.2 Mbps

21.3 Mbps

70% of Traffic

86% of Traffic

More Devices & Connections

FasterBroadbandSpeeds

More Video Viewing

More Internet Users

Page 6: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

3.3 zettabytes is equal to:

• 14X more than all IP traffic generated in 2010 (232 exabytes)

• All movies ever made crossing global IP networks every minute

By 2021, global IP traffic will reach an annual run rate of 3.3 zettabytes per year

• One trillion gigabytes

• Approximately 1021

(1,000,000,000,000,000,000,000 bytes)

What is a zettabyte?

Establishing the Zettabyte Era

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

Page 7: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

24% CAGR 2016–2021

Global IP Traffic Growth by RegionMEA has the highest growth rate (42%) from 2016 to 2021APAC will generate 39% of all IP traffic by 2021

0

50

100

150

200

250

300

2016 2017 2018 2019 2020 2021

Middle East and Africa (MEA) (42% CAGR)

Latin America (LATAM) (21% CAGR)

Central and Eastern Europe (CEE) (22% CAGR)

Western Europe (WE) (22% CAGR)

North America (NA) (20% CAGR)

Asia Pacific (APAC) (26% CAGR)

Exabytes per Month

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

30.6%

38.7%

5.6%

13.5%6.1%

5.6%

In Brazil, IP traffic will reach 5.5 Exabytes per month in 2021(2.4 Exabytes per month in 2016, 18% CAGR). The gigabyte equivalent of all movies ever made will cross Brazil's IP networks every 1 hour.

278

96

Page 8: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

10% CAGR 2016–2021

Global Device/Connection Growth by TypeBy 2021, M2M connections will be more than half of total connections

0

5

10

15

20

25

30

2016 2017 2018 2019 2020 2021

Other (1.6%,1.8%)

Tablets (3%,3%)

PCs (8%,5%)

TVs (12%,12%)

Non-Smartphones (19%,6%)

Smartphones (21%,23%)

M2M (34%, 51%)

Billions of Devices

* Figures (n) refer to 2016, 2021 device shareBrazil figures (a,b) refer to (2016, 2021)

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

In Brazil, by 2021 M2M modules will account for 44% of total devices / connections (from 28% in 2016), Smartphones 27% (from 26%) and Connected TV 14% (from 10%).

BR: (26%, 27%)

BR: (10%, 14%)BR: (13%, 5%)

Page 9: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

24% CAGR 2016–2021

Global IP Traffic by Application TypeBy 2021, video will account for 82% of global IP trafficGaming starts showing significant growth

0

50

100

150

200

250

300

2016 2017 2018 2019 2020 2021

Gaming (1%,4%)

File Sharing (8%,3%)

Web/Data (18%,11%)

IP VOD (22%,14.5%)

Internet Video (51%, 67.4%)

Exabytes per Month

* Figures (n) refer to 2016, 2021 traffic share

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

In Brazil, IP video will be 86% of all IP traffic in 2021, up from 70% in 2016.47% of all Internet Video will go through a CDN, 70% will be long-form.

Page 10: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

SD 2 Mbps

HD 7.2 Mbps

UHD 18 Mbps

Connected 4K TV Sets

(M)

Increasing Video DefinitionBy 2021, more than half (56%) of connected flat panel TVs will support 4K

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

85 156

253

373

513

663

-

100

200

300

400

500

600

700

2016 2017 2018 2019 2020 2021

51% CAGR 2016–2021

In Brazil, 4K TVs will account for 35% (17.2 million) of all flat panel TVs in 2021, compared to 6.1% (1.1 million) in 2016, (72.5% CAGR).

Page 11: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

0,09 0,24

0,49

0,85

1,25

1,72

2016 2017 2018 2019 2020 2021

Virtual and Augmented Reality TrafficBy 2021, VR/AR traffic will increase 20-fold, 1% of Entertainment Traffic

82% CAGR 2016–2021

Exabytes per

Month

Page 12: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

28 8161751

100

167

500

HD Camera IP Video2 UHD CamerasUHD StreamingVR UHD IP Video8K Wall TVHD VRUHD VR

Video in the Home of Today and the FutureSignificant demand for video in the home of the future

Application requirements In Mbps

Today

Future

Today

Future

Page 13: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

24% CAGR 2016–2021

Global IP Traffic by Device TypeBy 2021, non-PC devices will drive 75% of global IP traffic

0

50

100

150

200

250

300

2016 2017 2018 2019 2020 2021

Other (0.03%,0.02%)

Tablets (5%,7%)

PCs (46%,25%)

TVs (33%,30%)

Non-Smartphones (0.1%,0.1%)

Smartphones (13%,33%)

M2M (2%, 5%)

Exabytes per Month

* Figures (n) refer to 2016, 2021 traffic share

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

In Brazil, PCs accounted for 66% of IP traffic in 2016, reducing to 28% in 2021.While Smartphones will grow from 14% to 39% and Connected TV from 14% to 24%.

Page 14: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

24% CAGR 2016–2021

Global IP Traffic by Local Access TechnologyBy 2021, 63% of total IP traffic will be wireless*

0

50

100

150

200

250

300

2016 2017 2018 2019 2020 2021

Mobile (46% CAGR)

Fixed/Wired (16% CAGR)

Fixed/Wi-Fi from Mobile Devices (48% CAGR)

Fixed/Wi-Fi from Wi-Fi-Only Devices (18% CAGR)

Exabytes per Month

* Wireless traffic includes Wi-Fi and mobile

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

19.8%

25.7%

37.1%

17.4%

Brazil's Mobile was 7% of total IP traffic in 2016, and will be 16% of total IP traffic in 2021. Fixed/Wired will represent 31% and Fixed/Wi-Fi from Mobile 53%.

Page 15: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Global Average Fixed Broadband SpeedsDoubling in speeds from 2016–2021

Global

BY REGIONAsia PacificLatin America

Central and Eastern Europe

North America

Middle East & Africa

27.5

33.99.3

30.229.2

32.9

7.8

53.0

63.720.5

53.645.5

74.2

17.1

Western Europe

GLOBAL2016 2021

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

In Mbps

Brazil 11.2 21.3

Page 16: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

19% CAGR 2016–2021

Global M2M Connections / IoT Growth by VerticalBy 2021, connected home largest, connected health fastest growth

0

2

4

6

8

10

12

14

16

2016 2017 2018 2019 2020 2021

Other (1% CAGR)

Energy (25% CAGR)

Mfg & Supply Chain (9% CAGR)

Retail (15% CAGR)

Connected Car (29% CAGR)

Connected Cities (29% CAGR)

Connected Health (30% CAGR)

Connected Work (15% CAGR)

Connected Home (18% CAGR)

Billions of M2M

Connections

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

Page 17: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

0

2

4

6

8

10

12

14

16

18

2016 2017 2018 2019 2020 2021

IPv6 Capable Mobile Devices

IPv6 Capable Fixed Devices

3.4B

8.1B

1.6B

Global IPv6-Capable Devices/Connections By 2021, 61% of devices/connections will be IPv6-capable

8.4B

Number of Devices (Billions)

Source: Cisco VNI Global IP Traffic Forecast, 2016–2021

27% CAGR 2016–2021

In Brazil, 62.3% of all fixed and mobile networked devices will be IPv6-capable in 2021, up from 35.3% in 2016.

Page 18: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

• Increase network capacity and access speeds• Backbone link capacity - 100Gbps and beyond (>24Tb/s per fiber)• Internet router capacity – >50 terabit/sec systems

• Simplify network architecture• Leverage Big Data, Analytics and Automation• Adopt global traffic engineering tools and practices• Move content closer to the user (CDNs)• Expand peering agreements and distribute peering

Service Provider Strategies to deal with Traffic Growth - Examples

Page 19: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

End-User Internet Traffic Moving Closer to the EdgeOver one-third of traffic will bypass core completely by 2021

Within Metro22% in 201635% by 2021

(100% cumulative)

Core – Regional20% by 201623% by 2021

(64% cumulative)

Core – Cross-Country58% in 201641% by 2021

Page 20: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Peak attack size increased 60% Y/Y.

DDoS attacks can represent up to 18% of a country’s total Internet traffic while they are occurring.

Average DDoS attack size increases at 22% which is relatively the same rate as Internet traffic at 29% Y/Y.

DDoS Attack Size and Traffic Increasing

Source: Arbor Networks, Cisco VNI Global IP Traffic Forecast, 2016–2021

Page 21: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big

© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Call to ActionCisco VNI Web Site

• Press Release• White Papers / FAQ• Cisco VNI Web-based Tools

Cisco VNI Forecast inquiries: [email protected]

Complete VNI Forecast: http://www.cisco.com/go/vni

Page 22: Cisco Visual Networking Index (VNI) and VNI Service Adoption · 2017-08-30 · •Internet router capacity –>50 terabit/sec systems •Simplifynetwork architecture •Leverage Big