EM Ppt Original

7/31/2019 EM Ppt Original

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INTRODUCTION OF THE COMPANY

Mr. Vivekanand Akula always had adream of starting up his ownbusiness.

This idea came to his mind duringhis college life.

He took a loan from his friend andstarted a tyre remoulding factoryin partnership with his friend.


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Later he separated from his partner

and started his own business andbecame a dealer of Bridgestone tyres.Wanting to start up a business of his

own, he took a loan from Punjab

national bank and invested Rs. 70000in the company.Mr. Akula is the dealer of Bridgestone

tyres for 9 years now.Mr.Akula was ranked among top 5dealers in Maharashtra by dealersassociation of India


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The Bridgestone tyres established on 1stMarch 1931.

The Bridgestone Groups mission isbased on the words of its founder:Serving Society with Superior Quality.

To fulfil this mission, BridgestoneGroup has used the concept offoundation


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Foundation

Seijitsu-Kyocho [Integrity andTeamwork]

Shinshu-Dokuso [Creative

Pioneering]

Genbutsu-Genba [Decision-Making Based on Verified, On-Site Observations]

Jukuryo-Danko [DecisiveAction after Thorough Planning]


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Major products and operations

Tyres.

Chemical and industrial products.


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Diversifiedproducts.

Sportinggoods.

Bicycles.


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INTERVIEW

PERSONAL

Q: What is your name?A: Vivekanand Akula.

Q: How old are you?

A: 50 years

Q: What is your qualification?A: I have graduated with a B.Com degree.


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Q: What is your strength as abusinessman/person?A: I balance my time betweenbusiness and family.

Q: What is your weakness as abusinessman/person?A: As such no major weakness

just business needs moreemployees and we dont haveit.


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Q. How did the idea of starting thebusiness come to you?

A: At the time I was in college, the ideaof starting this business struck my mind.I had a close friend in college with whomI shared the idea and after graduating

college we together started this business.

Q. What or who inspired you to start thisbusiness?

A: Dhirubhai Ambani is my inspiration


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Q. What was the initial investment of yourbusiness? How did you go ahead with it?

A: My initial investment was Rs.10,000. Ialso took a loan from close friends ofmine and from banks.

Q. Explain the nature of your business.A: We are the exclusive dealers ofBridgestone tyres


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Q. What is the scope of your business?

A: It is at the local level where the directcustomers are authorised car showrooms.

Q: What is the annual turnover of your

business?A: Approximately 6 crores.

Q: What was the turnover initially while

starting the business?A: Approximately 10 lakhs


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Q: What is the management structurethat you follow in your business?A: Not a particular structure as such.

Q: What are the technical skills a personrequires in this business?

A: There are no such technical skillsneeded to start this business. A personshould have good contacts with cardealers.

Q: According to you who do you think isbetter- a qualified person or anexperienced person?

A: Nowadays both are necessary.


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Q: What was the situation when you

started the business? Which all banks didyou approach?A: I approached Punjab National Bank asthe rate of interest was less compared to

other banks.

Q: Legal and procedural format.A: Our company is registered incompanies act 1956


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Q: Would you prefer to expand

your business? Why? How?A: Of course we wish to expandour business; the main reasonfor expanding our business isto earn more profit.


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Q: How do you approach your customer?A: Better quality tyres are provided to the

customers for getting their faith.

Q: How do you build your customersloyalty?A: We build our customers loyalty bygiving them best pre-sales and after salesservices


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Q: Who do you feel is your biggestcompetitor? And how do you overcome it?A: Our biggest competitors are MICHELIN

tyres dealers; we will try to overcome itby providing better quality services to ourcustomer in reasonable price.


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SOCIAL RESPONSIBILITIES

Q: According to you is your businessresponsible for the welfare of the society?A: Yes, I do think so.

Q: What are the social responsibilitiesinitiatives that you undertake?A: There are no such responsibilities.


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Q: Considering your busy schedule of yourbusiness do you get ample time to spend

with your family?A: Yes I do. As and when I get time I am withfamily.

Q: Do you feel your business consumes yourtime that you are not able to fulfil yoursocial responsibilities or commitment to the

fullest?A: This does not happen. I am able tomanage my business and personal life.


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Q: What are the problems that you face inyour business?A: I think more of skilled labour is needed.


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MARKETING MIX: (4 Ps):

4 Ps

PRODUCT

PRICE

PROMOTION

PLACEMENT

Product details:Name of product: Bridgestone

tyresVarieties: Different type oftyresBrand name: MNC tyres thehighest seller of the car radialin India

Pricing strategies:Pricing is done by the

recommendation of thecompany (RCP) Recommended

Company Pricing.


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Promotion:Promotion is done through theadvertisement given in the Television Newspaper

Magazines Trade journal and also through theexhibition, discounts alternative giftsetc. which attract them.

Placement:We have our Exclusive Dealer Agency.


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MICHELIN 20.1%

BRIDGESTONE 18.4%

GOODYEAR 16.9%

MRF 22.0%

APOLLO 20.0 JK TYRE 19.0%

CEAT 16.0%

BIRLA 7.0%

GOODYEAR 6.0%


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We would like to recommend that: The company should get more of

skilled employees in the

business. With the dealing of tyres, thecompany should also startselling lubricants and other car

products. The company can expand their

business as they are doing verywell.


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Advertising with the help of banners indifferent areas would attract morecustomers.

A feedback from the customers would

help the company to exactly figure outthe problem and provide better servicenext time.

The company should give itsemployees incentives to maintainthem.


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Bridgestone is the best company knownfor its tyres.Mayur Tyres is a sole proprietorship

form of business organization This is a start up business and after

this generation either of the sons mighttake over the business.

Strength: Brand name and servicesWeakness: There is less number of

employees.


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Opportunity: There is goodopportunity of expansion by givinggood quality of service.Threat: MICHELIN tyres dealers.

From this project we also came toknow the Qualities of a SuccessfulEntrepreneur:

Perseverance

Interpersonal Skills Willingness to Take Calculated Risks Motivation Time Management


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EM Ppt Original