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E‐commerce O QUE AINDA TEMOS DE FAZER? João Leitão CEO & Founder @ Followprice.com

Followpric apritel v2apritel.org/assets/media/documents-s3/original/20160714_112713qU… · CEO & Founder@ Followprice.com. 070% 094% 000% 010% 020% 030% 040% 050% 060% 070% 080%

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Page 1: Followpric apritel v2apritel.org/assets/media/documents-s3/original/20160714_112713qU… · CEO & Founder@ Followprice.com. 070% 094% 000% 010% 020% 030% 040% 050% 060% 070% 080%

E‐commerceO QUE AINDA TEMOS DE FAZER? 

João LeitãoCEO & Founder @ Followprice.com

Page 2: Followpric apritel v2apritel.org/assets/media/documents-s3/original/20160714_112713qU… · CEO & Founder@ Followprice.com. 070% 094% 000% 010% 020% 030% 040% 050% 060% 070% 080%

070%

094%

000%

010%

020%

030%

040%

050%

060%

070%

080%

090%

100%

Portugal Reino Unido

População que usa a internet

26%

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22%

78%

00%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Portugal Reino Unido

População que usa a internete compram online

3,5x

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02%

23%

00%

05%

10%

15%

20%

25%

Portugal Reino Unido

População que usa a internete compram online + 10 produtos/ano

15x

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A que se deve esta diferença?

Page 6: Followpric apritel v2apritel.org/assets/media/documents-s3/original/20160714_112713qU… · CEO & Founder@ Followprice.com. 070% 094% 000% 010% 020% 030% 040% 050% 060% 070% 080%

Preferência pela compra presencial

Page 7: Followpric apritel v2apritel.org/assets/media/documents-s3/original/20160714_112713qU… · CEO & Founder@ Followprice.com. 070% 094% 000% 010% 020% 030% 040% 050% 060% 070% 080%

Insegurança no modo de pagamento

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Probabilidade de problemas com a entrega

Page 9: Followpric apritel v2apritel.org/assets/media/documents-s3/original/20160714_112713qU… · CEO & Founder@ Followprice.com. 070% 094% 000% 010% 020% 030% 040% 050% 060% 070% 080%

Não utilização de cartões de crédito

Page 10: Followpric apritel v2apritel.org/assets/media/documents-s3/original/20160714_112713qU… · CEO & Founder@ Followprice.com. 070% 094% 000% 010% 020% 030% 040% 050% 060% 070% 080%

Não ter suporte caso algo corra mal

Page 11: Followpric apritel v2apritel.org/assets/media/documents-s3/original/20160714_112713qU… · CEO & Founder@ Followprice.com. 070% 094% 000% 010% 020% 030% 040% 050% 060% 070% 080%

Falta de conhecimentos informáticos

Page 12: Followpric apritel v2apritel.org/assets/media/documents-s3/original/20160714_112713qU… · CEO & Founder@ Followprice.com. 070% 094% 000% 010% 020% 030% 040% 050% 060% 070% 080%

EvoluçãoPopulação que usa a internete compram online

0

5

10

15

20

25

30

35

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

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Volume de Negócios 2015: €455bn.

Volume de Negócios 2016 (Projeção) : €510bn

Existem 750.000 negócios com venda online

296 Milhões e online shoppers na Europa

20% compra em lojas de outras geografias

Sul da Europe é região em maior crescimento

Oportunidades na Europa

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Price drops Back to Stock CampaignEnding

StockEnding

Page 20: Followpric apritel v2apritel.org/assets/media/documents-s3/original/20160714_112713qU… · CEO & Founder@ Followprice.com. 070% 094% 000% 010% 020% 030% 040% 050% 060% 070% 080%

Ferramenta de Análise de intenções de compra

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Envio de campanhas exclusivas a seguidores de produtos via Followprice

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+400 shops | +20 Countries | +100.000 shoppers

Portugal; Spain; France; United Kingdom; Italy; Germany; Poland; Belgium; Austria; Russia;Singapore; Malaysia; Indonesia; Thailand; India; Philippines; Australia; USA

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OBRIGADO!