Prova.pa.Ingles.prevestibular.1bim.pmd

prova.pa.ingles.prevestibular.1bim-MF

PA DE INGLS

UNIDADE:__________________ PROFESSOR(A):____________________ 1 BIMESTRE/2013ALUNO(A): _____________________________________________________ N ____________TURMA:_____________ 3 Srie - Pr-Vestibular Ensino Mdio DATA: ___/___/_____

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Nota

QUESTES OBJETIVAS

TEXTO 1:

Examine os anncios para responder questo. Anncio 1

(www.hongkiat.com. Adaptado.)

Anncio 2

(www.crookedbrains.net. Adaptado.)

1. Os dois anncios tm em comum o fato de (5)

( ) terem sido produzidos para empresas de pequenoporte.

( ) terem sido produzidos para duas empresasconcorrentes.

( ) estimularem o uso de recursos alternativos.( ) terem sido produzidos pela mesma agncia de

publicidade.( ) estimularem aes embasadas na sustentabilidade.

2. O anncio 1 refere-se (5)

( ) a uma campanha para economia do consumo de gua.( ) divulgao de uma nova tinta para bancos de jardim.( ) a uma campanha para embelezar a cidade de Denver.( ) divulgao de reformas nos jardins pblicos em

Denver.( ) a uma campanha contra a destruio de patrimnio

pblico.

3. O anncio 2 refere-se (5)

( ) a um incentivo para anncios mais iluminados.( ) a uma empresa de eletricidade chamada Wisely.( ) a um incentivo ao uso de lmpadas fluorescentes.( ) ao uso mais consciente de energia eltrica.( ) falta de iluminao suficiente em locais pblicos.

4. Considerando-se o propsito do anncio 2, a oraoque poderia fazer parte de um texto a ser includo nesseanncio : (5)

( ) Turn on the lights when a room is not being used.( ) Turn on the heaters and boilers on summer days.( ) Turn off the lights when there is nobody in a room.( ) Turn on the tap before you take a bath or a shower.( ) Turn off the tap while brushing your teeth or shaving.

TEXTO 2:

Time was, advertising was a relatively simpleundertaking: buy some print space and airtime, create thespots, and blast them at a captive audience. Today itschaos: while passive viewers still exist, mostly we pickand choose what to consume, ignoring ads with a touch ofthe DVR remote. Ads are forced to become more like

USE ONLYWHAT YOUNEED.

DENVER WATER

UseElectricity

wisely

PA DE INGLS - 3 Srie - Pr-Vestibular - Ensino Mdio - 1 Bimestre / 2013

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content, and the best aim to engage consumers so muchthat they pass the material on to friends by email, Twitter,Facebook who will pass it on to friends, who will youget the picture. In the industry, viral has become a usefullyvague way to describe any campaign that spreads fromperson to person, acquiring its own momentum.

Its not that online advertising has eclipsed TV, but ithas become its full partner and in many ways the moresubstantive one, a medium in which the audience must beearned, not simply bought.

Newsweek, March 26 & April 2, 2012. Adaptado.

5. De acordo com o texto, a indstria publicitria (5)

( ) passou a criar anncios mais curtos.( ) deixou de comprar tempo na TV devido ao aumento

de custo por minuto.( ) foi forada a se modificar em funo das novas

tecnologias.( ) aumentou sua audincia cativa.( ) comeou a privilegiar a forma em vez de contedos.

6. No texto, a palavra viral refere-se a (5)

( ) campanhas publicitrias divulgadas entre usurios demdias eletrnicas.

( ) vrus eletrnicos acoplados a anncios publicitrios.( ) mensagens de alerta aos consumidores para os riscos

de determinados produtos.( ) mdias eletrnicas que tm dificuldade em controlar a

disseminao de vrus.( ) quantidades de anncios que congestionam as caixas

postais dos usurios de correio eletrnico.

7. Afirma-se, no texto, que, diferentemente da TV, napublicidade online a audincia tem de ser (5)

( ) partilhada.( ) valorizada.( ) comprada.( ) multiplicada.( ) conquistada.

TEXTO 3:

Hello, said a quiet, musical voice.I looked up, stunned that he was speaking to me. He wassitting as far away from me as the desk allowed, but hischair was angled toward me. His hair was dripping wet he looked like someone in a commercial for hair gel. Hisdazzling face was friendly, open, a slight smile on his

flawless lips. But his eyes were careful.My name is Edward Cullen, he continued. I didnt havea chance to introduce myself last week. You must be BellaSwan.My mind was spinning with confusion. He was perfectlypolite now. I had to speak; he was waiting. But I couldntthink of anything conventional to say.H-how do you know my name? I stammered.He laughed a soft laugh.Oh, I think everyone knows your name. The whole townwas waiting for you to arrive.

MEYER, S. Twilight. New York: Megan Tingley Books, 2006. Page43.

8. According to Bellas descriptions in the text, Edwardwas (5)

( ) intelligent.( ) boring.( ) charming.( ) inconvenient.( ) dangerous.

9. My mind was spinning with confusion. He wasperfectly polite now. I had to speak; he was waiting. But Icouldnt think of anything conventional to say.H-how do you know my name? I stammered.

The excerpt above describes a feeling of (5)

( ) sadness.( ) deception.( ) pain.( ) nervousness.( ) anger.

10. According to the sentence I looked up, stunned thathe was speaking to me, Bella (5)

( ) didnt expect Edward to approach her.( ) was feeling comfortable.( ) didnt want to be friends with Edward.( ) didnt want to talk to Edward.( ) was offended by Edwards attitude.


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TEXTO 4:

American Genius Steve Jobs How HeChanged Our World

By Alan Deutschman

If ever there was a showman who knew how to endon a high note - leaving his awed and adoring audiencebegging for more - it is the man in the trademark blackmock turtleneck. Even as an ailing Steve Jobs announcedto the world last week that unfortunately, that day hascome for him to step down as chief executive officer ofApple, his timing was - yet again - _____(I)_____. In the14 years since Jobs regained control of his company in thesummer of 1997 after a long, _____(II)_____ exile, Appleshares have increased a _____(III)_____ 57-fold. Havingsurpassed rival Microsoft a year ago, Apples $350 billionin market capitalization places it behind only ExxonMobilas the most _____(IV)_____ company in the world. Applehas made money so quickly and so prodigiously that it holdsan _____(V)_____ $76 billion in cash and investments -an _____(VI)_____ sum thought to be parked in anobscure subsidiary, Braeburn Capital, located across theCalifornia border in Reno because the state of Nevadadoesnt have corporate or capital-gains taxes.

In his second time around at Apple, Jobs ultimatelyachieved what had eluded him in his early years there,from 1976 to 1985, when he was acclaimed as a visionaryand a brilliant promoter but wasnt respected as abusinessman - not even by his board of directors, whopushed him aside for a more experienced executive. NowJobs, 56, retires, having closely rivaled (or some might sayeclipsed) Bill Gates as the most highly regarded businessfigure of our times. He proved himself the ultimate willfulleader, forging his singular vision through a combination ofinspiration, unilateralism, and gut instinct. Jobs didnt justcreate products that instilled lust in consumers and enrichedhis company. He upended entire industries. Personalcomputing. The music business. Publishing. Hollywood.All have been radically transformed because of Steve Jobs.

www.newsweek.com

11. The right sequence of adjectives that properly fill inblanks I, II, III, IV, V and VI in the text are (5)

( ) impeccable, bitter, stunning, valuable, outrageous andawesome.

( ) bitter, impeccable, valuable, stunning, awesome andoutrageous.

( ) stunning, awesome, bitter, valuable, outrageous andimpeccable.

( ) valuable, outrageous, stunning, bitter, impeccable andawesome.

( ) outrageous, valuable, bitter, stunning, awesome andimpeccable.

12. According to the text, Steve Jobs (5)

( ) has become a respected visionary with impeccableideas concerning unilateralism geared to his entireindustries.

( ) has made Apples turnover skyrocket.( ) has invested in market capitalization, generating

enough profit to dedicate to the music and movieindustry in Hollywood.

( ) has always applied his business instinct to createproducts that have rivaled Microsoft and pushed himaside.

( ) has surpassed ExxonMobil in the marketing rank ofthe most profitable IT company (Apple) in the world.

QUESTES DISCURSIVAS

TEXTO 5:

How useful is online social networking inEducation?

ICT in EducationUNESCO Bangkok

Online social networking is now so deeply embeddedin the lifestyles of teens that it rivals television for theirattention, according to a new study from GrunwaldAssociates LLC, conducted in cooperation with the USNational School Boards Association.


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Nine-to-17-year-olds now spend almost as much timeusing social networking services and web sites as theyspend watching television, the study revealed. Amongteens, that amounts to about nine hours a week on socialnetworking activities, compared to about 10 hours a weekwatching TV.

Students are hardly passive couch potatoes online.Beyond basic communications, many students engage inhighly creative activities on social networking sites - and asizeable proportion of them are adventurous nonconformistswho set the pace for their peers []

Furthermore, students reported that one of the mostcommon topics of conversation on the social networkingscene is education. Almost 60 per cent of students whouse social networking talk about education topics onlineand, surprisingly, more than 50 per cent talk specificallyabout schoolwork.

Yet the vast majority of school districts have stringentrules against nearly all forms of social networking duringthe school day - even though students and parents reportfew behavior problems online. Indeed, both district leadersand parents believe that social networking could play apositive role in students lives and they recogniseopportunities for using it in education - at a time whenteachers now routinely assign homework that requiresInternet use to complete. In light of the study findings,school districts may want to consider re-examining theirpolicies and practices and explore ways in which they coulduse social networking for educational purposes.

The study was comprised of three surveys: an onlinesurvey of 1,277 nine-to-17-year-old students, an onlinesurvey of 1,039 parents and telephone interviews with 250school district leaders who make decisions on Internetpolicy. Grunwald Associates LLC, an independentresearch and consulting firm formulated and directed thestudy.

Disponvel em:.Acesso em 29 jun.2011.

Foto:http://www.google.com.br/imgres?imgurl=http://www.itecia.org/documents/filelibrary/image01.jpg

1. Em relao ao papel das redes sociais na escola:

a) qual a postura adotada pela maioria das escolas? (10)____________________________________________

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b) o que pensam pais e lderes escolares? (10)____________________________________________

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2. O estudo relatado no texto utilizou trs fontes dedados.

a) De que forma as informaes foram coletadas? (10)____________________________________________

____________________________________________

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b) e quem foram os informantes da pesquisa? (10)____________________________________________

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Prova.pa.Ingles.prevestibular.1bim.pmd