7/17/2019 Estratégia Corporativa - Chevrolet

http://slidepdf.com/reader/full/estrategia-corporativa-chevrolet 1/7

ESTRATÉGIA CORPORATIVA- CHEVROLET

ADMINISTRAÇÃO DA PRODUÇÃO

PROF:Luani Back 

ACADMICOS:Fa!ian" #uni"$ Han%&nMa'n" #u()&n

Ma$*"n P&$&(R+'i( P*&)(c,

7/17/2019 Estratégia Corporativa - Chevrolet

http://slidepdf.com/reader/full/estrategia-corporativa-chevrolet 2/7

A C,&$"*&) + a .a$ca au)".")ia /& '$an/&0"$)& 1u& c$&(c& .ai( $20i/" ,"3& &. )"/" ".un/" &4 na .&/i/a &. 1u& c"n)inua a &50an/i$

(ua( "0&$a67&( '*"!ai(4 &()2 a*in,an/" (ua&n'&n,a$ia4 /&(i'n & .a$k&)in' &. )"$n" /& u.an"a 0*a)a8"$.a /& .a$ca /&n".ina/a 9Fin/ N&R"a/(;<

Na 8un/a6=" /&()a n"a 0*a)a8"$.a4 c$ia/ain)&$naci"na*.&n)& 0&*a a'>ncia /& 0u!*ici/a/&C".."n&a*),4 &()2 " (&u *&'a/" /& in"a6=" &c".0$".i((" c". " c"n(u.i/"$4 c"n()$u?/"/u$an)& .ai( /& @ an"( /& ,i()$ia< 9Fin/ N&

R"a/(9 (&$2 a 0&/$a an'u*a$ /a C,&$"*&) n"/&(&n"*i.&n)" /& n""( 0$"/u)"( & )&cn"*"'ia(&. .ai( /& @ 0a?(&( & ac".0an,a$2 )"/a( a((ua( 0&6a( /& c".unica6="<

7/17/2019 Estratégia Corporativa - Chevrolet

http://slidepdf.com/reader/full/estrategia-corporativa-chevrolet 3/7

Pa$a San)ia'" C,a."$$"4 Di$&)"$ /& V&n/a(4S&$i6"( & Ma$k&)in' /a GM /" B$a(i*4 " 8"c" +."()$a$ a"( c"n(u.i/"$&( u.a n"a C,&$"*&)4

"8&$&c&n/" &?cu*"( &1ui0a/"( c". a( .ai( n"a()&cn"*"'ia(4 c". /&(i'n a)$a&n)& & u.a &5c&*&n)&$&*a6=" /& cu()"-!&n&8?ci"< 9A*+. /i(("4 a R&/&C,&$"*&) + u.a /a( .ai"$&( & .&*,"$&( /".&$ca/" & &()2 0$&0a$a/a 0a$a 0$&()a$ "(

.&*,"$&( (&$i6"( a" c*i&n)&< T&."( n" B$a(i*.ai( /& 0"n)"( /& &n/a( & (&$i6"( /&a((i()>ncia )+cnica9<

7/17/2019 Estratégia Corporativa - Chevrolet

http://slidepdf.com/reader/full/estrategia-corporativa-chevrolet 4/7

G$a6a( a in&()i.&n)"( (u0&$i"$&( a R 4!i*,7&( n" B$a(i* n" 0&$?"/" /& a @J4 &.&50an(="4 ."/&$ni%a6=" in/u()$ia* & $&n"a6="

/a *in,a /& &?cu*"(4 a C,&$"*&) "8&$&c& ,"3& u.a.0*" 0"$)i8*i"4 c".&6an/" c". " C&*)a &0a((an/" 0&*" C*a((ic4 Oni54 P$i(.a4 A'i*&4 C"!a*)4S"nic ,a)c,!ack4 S"nic (&/=4 C$u%& (&/=4 C$u%&S0"$)4 Ma*i!u4 Ca.a$"4 " MPV K&?cu*" /&

.*)i0*" u(" S0in4 "( SUV( Ca0)ia & T$ai*!*a%&$4a*+. /a( 0ica0&( M"n)ana & S@ ca!in& (i.0*&( &S@ ca!in& /u0*a<

7/17/2019 Estratégia Corporativa - Chevrolet

http://slidepdf.com/reader/full/estrategia-corporativa-chevrolet 5/7

Fa)"( G*"!ai( /a C,&$"*&)V&?cu*"( C,&$"*&) (=" &n/i/"( &. .ai( /& @ 0a?(&( n".un/"

E. @4 a C,&$"*&) &n/&u < .i*,7&( /& &?cu*"( n" .un/"

"u (&3a4 u. &?cu*" a ca/a 4J (&'un/"( &. a*'u. *u'a$ /".un/"

D&(/& a (ua 8un/a6=" &. @@@4 a C,&$"*&) &n/&u .ai( /& @.i*,7&( /& &?cu*"( &. )"/" " .un/"

A C,&$"*&) + $&(0"n(2&* 0"$ .ai( /& J /" "*u.& '*"!a* /aGM & J /" "*u.& /a GM n"( E()a/"( Uni/"(

O( &?cu*"( C,&$"*&) &()=" na( $ua( &. J /" .un/"

A .a$ca + *?/&$ /& &n/a( &. 2$i"( 0a?(&( /a A.+$ica La)ina

A .a$ca *an6a$2 n""( &?cu*"( &. )"/" " .un/" &. @J

7/17/2019 Estratégia Corporativa - Chevrolet

http://slidepdf.com/reader/full/estrategia-corporativa-chevrolet 6/7

A C,&$"*&) &n/&u .ai( /& @4@ .i*,=" /&&?cu*"( &. )"/" " .un/" n" 0$i.&i$" )$i.&()$&/& @J4 a*can6an/" (&u /+ci." c"n(&cu)i"$&c"$/& /& &n/a( )$i.&()$ai( /& &?cu*"(

O( 0$inci0ai( .&$ca/"( /a C,&$"*&) n" .un/"40&*a "$/&.4 a)ua*.&n)&4 (=": E()a/"( Uni/"(4C,ina & B$a(i*<

N" B$a(i* a GM 8a!$ica & c".&$cia*i%a &?cu*"( c".a .a$ca C,&$"*&) ,2 an"(< E. @ aC,&$"*&) &n/&u n" 0a?( < &?cu*"(< Ac".0an,ia )&. )$>( C".0*&5"( In/u()$iai( 1u&

0$"/u%&. &?cu*"( &. S=" Ca&)an" /" Su* & &.S=" #"(+ /"( Ca.0"(4 a.!"( &. S=" Pau*"4 a*+./& G$aa)a? KRS<

7/17/2019 Estratégia Corporativa - Chevrolet

http://slidepdf.com/reader/full/estrategia-corporativa-chevrolet 7/7

G*aucia R"&$i4 '&$&n)& /& En&$'ia & U)i*i/a/&( /aGM A.+$ica /" Su*4 /&()aca 1u& a 82!$ica /& S="Ca&)an" /" Su* "!)&& u.a $&/u6="4 n"( *)i."(/"i( an"(4 /& @4 n" c"n(u." &n&$'+)ic" 1u& &n'*"!a " u(" /& &n&$'ia &*+)$ica4 '2( na)u$a*& *&" c".!u()?&*4 u)i*i%a/"( n" a1u&ci.&n)" &ca*/&i$a(< Na uni/a/& /& M"'i /a( c$u%&(4 a$&/u6=" 8"i /& @4<

A)+ a'"$a 82!$ica( /a GM $&c&!&$a. " 0$>.i"9En&$'Q S)a$ C,a**&n'&9 n" .un/"< D&()a(4 J@8"$a. c&$)ica/a( &. #u*," /& @J4 &.c".unica/" 8&i)" a Dan Ak&$("n4 C,ai$.an & CEO

- C,i&8 E5&cu)i& Oc&$ /a G&n&$a* M")"$(C".0anQ4 0&*a EPA< N&()a *i()a &()=" in(&$i/a( a(uni/a/&( !$a(i*&i$a( /& S=" Ca&)an" /" Su* & M"'i/a( C$u%&(<