Comportamiento Del Comprador

LEIDY JAZMIN ARGOTI OJEDA

MARIA ALEJANDRA VALENCIA DIAZ

CLAUDIA LORENA MONTOYA MORALES

MARIA GIOMARA RIOS GOMEZ

Es aquella persona que por medio de un capital económico satisface una necesidad

o un gusto.

Factores exógenosFactores endógenos

Mercado disponibleMercado meta

Mercado realMercado potencial

SecundarioPrimario

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lenguaje

Conocimiento

FAMILIA

LA IGLESIA

ESCUELA

MANIFESTACIONES DE

CULTURA

ASPECTOS SUBCULTURALES

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SE CONOCEN LAS

DIFERENCIAS POR MEDIO DE

GRUPO DE REFERENCIA

GRUPO SECUNDARIO

RELACIONES

GRUPO PRIMARIO

RELACIONES

CONSTANTE

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Aprendizaje, retención y memorización

Familia

Motivación

AutoconceptoPersonalidad

A LA HORA DE VENDER UN

PRODUCTO O SERVICIO ES IMPORTANTE CONOCER LOS

GUSTOS DE CADA INDIVIDUO

Economy & Finance

Comportamiento Del Comprador