ADRIANA_VALLI_MESTRADO_2011 (1).pdf

Embed Size (px)

Citation preview

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    1/362

    2011

    . .

    .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    2/362

    011

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    3/362

    , 0000 . 11 01.11../

    . ..011

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    4/362

    .

    .

    D F A

    A .

    C:

    :

    . .

    2011

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    5/362

    .

    .

    A A ED E DA A ACA DEE ABA, AE ECECA EEC, AA F DE ED EEA, DEDE E CADA A FE.

    A:

    @. .@.

    , A188 A :

    / A . , 2011.

    3 . : .

    D ( C : A) FA.

    : F

    1. 2. A 3. () .

    CD 72.011.22

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    6/362

    D M A

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    7/362

    D M A

    , M,

    ;

    A ,

    ;

    E M,

    , ,

    .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    8/362

    D M A

    M

    . M

    ! M ...

    A , D!

    ;

    A FA;

    A , ,

    ,

    , A K, M , A L , F

    B , , E L, M D, L J,

    C ;

    C H, ;

    A D. J B , L L,

    ;

    A E F A,

    ;

    ,

    ;

    G A, ;

    C , ;

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    9/362

    D M A

    , A C A C,

    , , ;

    F F, , , , , ;

    A , , F J,

    , ;

    A , M M, ,

    , ;

    F, ;

    A, ;

    I M, B,

    , M!;

    , ,

    ,

    ;

    A,

    ;

    E 0 , , , ,

    , M M, , ,

    , ,

    ... E, ,

    , , , , ,

    ... D !

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    10/362

    D M A

    E

    . A , , , ,

    ,

    .

    ,

    ,

    .

    , , ,

    , , ,

    .

    C ,

    ,

    .

    A

    2008 2009

    1 4 ,

    ,

    .

    H D A

    M I

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    11/362

    D M A

    . , , ,

    .

    ,

    , ,

    .

    , , ,

    , ;

    .

    A

    , /

    , ,

    .

    A

    2008 2009

    1 4 ,

    ,

    .

    H I I I A I E M

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    12/362

    D M A R

    P

    A P (A

    U, , , )

    B T , .

    B T " ", , , .

    C E , , . (P, 2000)

    D . C , .

    E O , . (F, 2005)

    E C , (), (), ( ), . (F, 2005)

    E (V, 2008)

    E V I ,

    .

    U . (P, 2000)

    . C , , . (P, 2000)

    A.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    13/362

    D M A R

    P

    A . C . (O, S.; B, G.; R, M.,1995)

    P D. T .

    . O . D . F . (V, 2008)

    () Q , . (V, 2008)

    , . (P, 2000)

    D , . P . (V, 2008)

    P , , ,

    (, , , , , .)(V, 2008)

    S .O .(V, 2008)

    C , . O ,

    . (P, 2000)

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    14/362

    D M A R

    P

    A

    AB A B N T

    A A B E A

    CE C E F

    CD C D H U

    E S P

    CE C T E

    EBAE E B E P

    BE I B G E

    A F A U U S

    P

    EC L N E C

    EC S E C, V, L

    A I R C S P

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    15/362

    D M A R

    P

    01 C .. 11 02 C

    A A P A 13 03 C M H P D D 14 04 C A H 15 05 C A D E

    H 17 06 C D

    H E I 18 07 C TS S 19 08 C P H 21 09 C J J B 22 10 C C O E M

    S P: 23 11 C M T E O

    24

    12 Q D M M C C A 25

    13 C M T P 26 14 A ARQ 02 M P M P CDHU 27 15 F L O M U

    H 36 16 F A E

    D A 48 17 F Q V E

    E A 49

    18 BM P H 54 19 BM P H 54 20 A C D 55 21 B P 56 22 H V P 57 23 C V D L P 57 24 E B P 57 25 M: R H 60 26 C L P (M) I M 61 27 Q S 63 28 Q S 63 29 Q S 64

    30 W (1780) 69 31 M 70 32 A 71 33 W: V S A (1853) 72 34 I C B C G (1893) 73 35 M C W & W (1854) 75 36 M C S (1858) 75 37 D

    77 38 D

    C B 1869 77 39 B F 1925 80

    40 C F, D 1927 G L(M S L) (18972000) 81

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    16/362

    D M A R

    P

    41 C F, D NF 1927 G L (M S L)(18972000) 81

    42 M C (1920) L C 84 43 A H 700, 1920 86 44 A B D, 1908 86

    45 R L, 1929 F. 29 R C 86 46 GW H, O, M (1939)

    P P 88 47 O N , R J (1942) 89 48 C D. V P 94 49 E A P S, S P 98 50 E E, S P P 9 P 99 51 E S. G B, S P P C 100 52 E S. G B, S P

    P 100 53 E P, S P P 2 101 54 E L, S P P 102

    55 E P, S P P 103 56 E G, S P P 104 57 C P, E, 104 58 P .

    E V R 105 59 E N Y C, S P 106 60 C J M K, S P 107 61 E F, S P 108 62 R B S, S P 3 108 63 A 109 64 E P D A

    117

    65 E Q A A . 117

    66 P R U P 120 67 P M V

    H O (E R) 151 68 M E P R TV 152 69 M L A 154 70 M L A 155 71 M P P C 156 72 P CECAP P

    1 157 73 P CECAP C T 1 158 74 M . 160 75 M

    ( ) TV 161 76 M

    ( O ). 161 77 M

    . 162 78 M

    . 162 79 M

    163 80 M

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    17/362

    D M A R

    P

    . 163 81 M

    . 164 82 M

    . 164 83 M

    . 164 84 M

    . 164 85 A (GR) 176 86 A (GR) B

    ( ) 176 87 A (GR) L 177 88 A (GR) U 177 89 D 177 90 D R TV 178 91 A () 179 92 D 179

    93 D 180 94 A C B U () 210 95 A C D B P (B) 210 96 A C B U 211 97 A C B L 211 98 A D A

    U (), B, U L 212

    99 S J 12 229 100 A () A 229 101 A A 229 102 A L A 229

    103 A U A 230 104 A S E 245 105 E H O (E R) 266 106 E B WC (P) 274 107 E 275 108 A

    275 109 S U, L 300 110 B 300 111 S U 301 112 L 301 113 C R 311

    114 B 312 115 C C 312 116 G

    312 117 G

    312 118 G 313 119 P G

    325 120 P G

    326 121 D 327

    122 P , 355

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    18/362

    D M A R

    P

    123 P D 355

    124 P P D 356

    01 L I R 2008 / 2009 7 02 P L I 2010 S P 7 03 L

    2008 2010, S P 129

    04 L 2008 2010, S P . 130

    05 T F T E S P, 1960 2002 144

    06 N 1981 2001. 144

    07 F G R 1992 1999 145

    08 E P I P B 1940 2020. 146

    09 C . 147

    01 R G I 2008 40 02 L I R S P,

    2009 40 03 L I R S P,

    2009 41 04 Q F A 172

    01 M G A T E R A 171

    02 M G D C S M T E R A C 182

    03 L M A O M D C S M 185

    04 M G D 01 S 01 T E R A C 187

    05 L M A O M D 01 S 01 190

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    19/362

    D M A R

    P

    06 M G D 02 S 02 T E R A C 192

    07 L M A O M D 02 S 02 195

    08 M G D 03 S 03 T E R A C 197

    09 M G D E R A C 199

    10 L M A O M D 03 S 03 200

    11 M G D E T E R A C 202

    12 L M A O M D E 204

    13 M G C T E R A C 217

    14 M G C T E R A C 220

    15 M G D T E R A C 222

    16 L M A O M D 225

    17 M G S T E R A C 233

    18 L M A O M S J 235

    19 M G S A T E R A C 236

    20 L M A O M S A 238

    21 M G A T E R A C 239

    22 L M A

    O M A 241 23 M G S E T

    E R A C 248

    24 L M A O M S E 251

    25 M G S TV T E R A C 252

    26 L M A O M S TV 255

    27 M G A E T

    C T ER A C 256

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    20/362

    D M A R

    P

    28 L M A O M T C 259

    29 M G A E T D T E R A C 260

    30 L M A

    O M T D 262 31 M G E R (H O)

    T E R A C 268

    32 L M A O M E R (H O) 271

    33 M G B 01 T E R A C 278

    34 L M A O M B 01 280

    35 M G B 02 T

    E R A C 281

    36 L M A O M B 02 284

    37 M G B 03 T E R A C 285

    38 L M A O M B 03 287

    39 M G B 04 T E R A C 288

    40 L M A O M B 04 290

    41 M G B E T E R A C 291

    42 L M A O M B E 293

    43 M G T E R A C 294

    44 L M A O M L 296

    45 M G L S T E R A C 304

    46 L M A O M L S 307

    47 M G C T E R A C 315

    48 L M A O M C 318

    49 M G H E V G T E R

    A C 318 50 L M A

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    21/362

    D M A R

    P

    O M H E V G 321 51 M G C T

    E R A C 322

    52 L M A O M C 324

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    22/362

    D M A R

    P

    E

    D

    A R

    A

    G

    S A

    F

    G

    Q

    T

    1

    . A 3

    . J 4

    . F C L P

    E A R 9

    . E F A:

    H

    A M 28

    . M 30

    .. E D T 31

    ... E 1: L

    32

    .... F M

    U H 33

    ... E 2: L

    I C 36

    .... U E 38

    .... D D Q

    39

    .... D

    39

    .... I P 42

    .... P

    45

    ... E 3: T 50

    ... E 4: A 50

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    23/362

    D M A R

    P

    ... E 5: C , ,

    50

    C 1. A 511.1. D

    53

    1.2. E

    97

    C 2. A A A D

    E A 111

    2.1. A

    E 113

    2.2. O P N:

    , 113

    2.2.1. I C U 118

    2.2.2. A M I

    G U 121

    2.2.2.1. A A M I R 127

    C 3.

    A 135

    3. F

    137

    3.1. H C 137

    3.2. F S 1383.3. F P 139

    3.4. F G 140

    3.5. A C

    F E A

    O M 141

    3.5.1. N F N 143

    3.5.2. F M 144

    3.5.3. U L 145

    3.5.4. P V S 1463.5.5. C V

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    24/362

    D M A R

    P

    C P 147

    3.6. M : P

    P 148

    3.6.1. M M 149

    3.6.2. M M E 1513.6.3. M S 153

    3.6.4. M P 155

    C 4. A A: A

    E A 167

    4. A P A: A H

    E A 169

    4.1. A C E

    A M A H 170

    4.1.1. D C

    A 172

    4.1.1.1. F: R P 173

    4.1.1.1.1. D C

    S M 182

    4.1.1.1.2. D 2 S 2 187

    4.1.1.1.3. D 3 S 3 192

    4.1.1.1.4. D 4 S 4 1974.1.1.1.5. D E 202

    4.1.1.2. F: P R 207

    4.1.1.2.1. C 216

    4.1.1.2.2. D 222

    4.1.1.3. F: R 226

    4.1.1.3.1. S J 232

    4.1.1.3.2. S A 236

    4.1.1.3.3. A 238

    4.1.1.4. F: E L 242

    4.1.1.4.1. S E 248

    4.1.1.4.2. S TV 252

    4.1.1.4.3. A E:

    T, C, Q

    J 256

    4.2.1.4.4. A E:

    T, C, Q

    J L D 260

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    25/362

    D M A R

    P

    4.1.1.5. F: E T 263

    4.1.1.5.1. E R

    (H O) 268

    4.1.1.6. F: H P 272

    4.1.1.6.1. B 1 2774.1.1.6.2. B 2 281

    4.1.1.6.3. B 3 284

    4.1.1.6.4. B 4 288

    4.1.1.6.5. B E 290

    4.1.1.6.6. L 293

    4.1.1.7. F: M A

    H T

    R 297

    4.1.1.7.1. L S 304

    4.1.1.7.2. Q 307

    4.1.1.8. F: C E 309

    4.1.1.8.1. C 315

    4.1.1.8.2. H E

    V G 318

    4.1.1.8.3. C 321

    4.1.1.8.4. G 325

    4.1.1.8.4.1. S (D) 326

    C 5. C 329

    B 339

    A

    A 01 L M V.II

    A 02 L E

    I S P

    2008 / 2009 V.III

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    26/362

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    27/362

    I

    Pa 3

    . A

    Ta aba a a aa aa a,

    b a.

    S TRAMONTANO

    .

    , ,

    . 1

    A , a aba b a a

    a . A aa a a a2 a

    aaa a. Caa b

    aa a a aa. P , aa a a

    a a Pa R, a aa a

    a aa a , a a , a aa

    aa a, b a,

    a a . A a a aa a

    a a aa a . A ,

    a a aaa b a

    a aba, a aa, ,

    a a a.

    1TRAMONTANO, Ma. , C . . . T Da.FAUUSP. S Pa: 1998, . 362.

    2P a, b, aa a aa a aa a a aba. C , a, aa

    aba, b a, b a a a aa,aa, aa a, a, , a a a a aa a aa a aba.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    28/362

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    29/362

    I

    Pa 5

    , ,

    , ,

    ,

    .

    ,

    :

    .5

    Pa, a aaa a a a

    a aba, a a

    aa a aa, a a b

    aa a a aa a

    aaa.

    Pa a aa a b a

    a aa a a, a a

    a aa. A a Ga S Pa a 35%

    a b aa, a SSP6.

    E a a a b

    aa a b,

    . U a a a

    a a a abaa aa

    aaa, a a a.

    5TRAMONTANO, Ma. , C . . . T Da.

    FAUUSP. S Pa: 1998, . 337.6SSP Sa a Ea Ca, Va, La Aa I Ra Ca S Pa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    30/362

    I

    Pa 6

    S a b a a Va, ba 2007, a

    aa a a S Pa, a 2004, 77. 790 aaa,

    , a a 2008 aa aa 2.073

    a a, a a a aa a.

    Aa a aa a 2008, a a

    b a a S Pa, aa

    , SSP a a

    2009, a a aa aa a aa

    a, a a aa

    2008.

    O a a a:

    , ,

    10% 5% . ,

    33

    ( 2008, 34,5 ) 37

    . (,

    2009)

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    31/362

    I

    Pa 7

    G 1 Laa Ib Ra 2008 / 2009F: Eba

    Eaba: D Ea SSP

    G 02 P Laa Ib aa 2010 S Pa

    F: EbaEaba: D Ea SSP

    Pa, a b a a ab a a

    aaa a aa a b

    XXI, a a aa ab a

    ba a aa a a aa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    32/362

    I

    Pa 8

    aaa aa a aba. A a a

    aa a :

    Qa a a a aaa

    ba aa abaa aa a

    a S Pa XXI, ba

    aa ab a aba a a

    ba a a abaa.

    Qa ab a aba aba a

    aaa, a aa ab aa a b, a a

    a aaa a ab.

    Q a a aa

    a b a a S Pa, ab a

    a a a a,ba a a aaa , aa

    a aaa.

    Qa aaa, a, aa

    a aba, aa a a a

    a a , a, a,

    a .

    Ea aa aa a

    a a

    aa, a ba a b a

    a aa bbaa a.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    33/362

    I

    Pa 9

    . F C L P

    E A

    Paa a aba a aba, a a aa

    aa a b, a a a

    ba a aa, aa aa

    aa, b a a a aa

    a.

    C a BOUERI (2004), a a aaa aa a

    a a aba,

    A 7, a a a

    a a a, aaa a

    a a a a a aba.

    Eba a aa a a a a

    a, b aa aa a a

    a a, BOUERI (2004) aa

    a aa

    8,

    A C, aa

    C Sa Ea aa a a a a aba. E aa a

    a aa ba aa

    7BOUERI, J J.A : . C a. S Pa:

    FAUUSP, 2004, . 6.8O a a ba A A Pa Aa, E N, a a 1936, B.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    34/362

    I

    Pa 10

    . 9

    O aba aa a b aa a a

    a a a a b aaa

    b aa a. O aa

    a ab a

    a. E a aa a a

    a b a aaa b aa a

    a. Sb aa a a a

    b a a a aa , aa a a aaa BOUERI10:

    A. aa.aaa.a P N / L N 2. E

    Ea Ga G, SL 2007 , a

    a b a , aa, b,

    aa a a a a a

    a a. N aa a aa a a a . P

    1800 aba. A ba aaa ab

    a aa a

    . Aa a b

    a, a a aa

    a a. S BOUERI (2004), a ba aa

    a aa a, a a

    b aa b a.

    C a a a aaa

    a aa, aa a a aa a

    9BOUERI, J J.A :

    . C a. S Pa:FAUUSP, 2004, . 6.10Ib., . 61 .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    35/362

    I

    Pa 11

    , a aa aa a /

    a, a a aa. N , a

    a aa, ab a a a

    b aa, a aa a a, aa a aba. Ma a a baaa,

    a aa, aa A A Pa Aa,

    E N, aa b aa

    a a N 11 .

    Ea ba a aaaa, a

    a , aa aa, a

    2004, a a a b a a,

    aa a aba ba a.

    B. A Pa Aa E N 15. E Ea

    Ga G, SA 2001 , a

    a b a , aa, b,

    aa a a a. P a 6000

    11

    A ba A A Pa Aa, E N aaa aa, a a aa, N. OP a 15 aa a aa a ba.

    Fa 01 Caa a baa aa.aaa.aF: N, P & N,L. . .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    36/362

    I

    Pa 12

    a aba. Aa a b

    a, a a aa

    a a. S BOUERI (2004), a ba aa

    a aa a, a ab aa b a. Da ,

    N a a aa a a

    a Aa Uba. O a a

    aaa a a Baa. A a aa

    1936, a B, a

    aa a aa a, ba a

    aa a aa a a a Ea Ta

    Ea Wa, a ab aa.

    ,

    , ,

    , , . 12O a

    :

    C

    ,

    . 13

    C a a a aaa

    a aa, aa a a aa a

    , a aa aa a /

    a, a a aa. A aa

    12BOUERI, J J.A :

    . C a. S Pa:FAUUSP, 2004, . 38.13NEUFERT, E.A A A: ,

    , , , , . S Pa: Ga G Ba, 1976. 15 , 2001, P, . XVI.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    37/362

    I

    Pa 13

    a ab aaa. N , a a

    aa, ab a a a b

    aa, a aa a a,

    aa a aba. Tab ba b aa aa a a a

    a, a b a aa

    b aa a a aba aa.

    C. M Hab Pa a D Daa Da L 3.

    E Aa P 1970 N aa

    ba a a a aa

    aba , b a a

    b a a a a a

    a a, . Pa a

    a, a a.

    O aa aba ab a a a , a

    aa, aa a, a a b a

    aa a.

    Fa 02 Caa a baa A A Pa

    AaF: N, E. . .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    38/362

    I

    Pa 14

    C a a a aaa aa a

    a a b, aa a

    a, aaa aaa

    a aa a aa , ab aaa aaa aa a aa (aa ba, , .)

    aa a aa a, a a a a

    aa, a a a a a

    a. Ma a aa a a a

    aa a a aba b

    aa. Tab aa aa b

    a a aba.

    D. Aa Habaa V I A Paa C /

    A Paa Aa 4. E Ea La 1985

    Aa a a aa aa a aba,

    . ... ,

    Fa 03 Caa MHab Pa a DDaaF: L, Da. . .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    39/362

    I

    Pa 15

    . 14 C a a aaa

    a, aa a a aba

    a, a , b aa, aa

    a aa a aba. C a aa b aa, a aa a

    aaa aa a a . Da

    a a aa , a

    a a a ba, a a

    a a a a a, a a a

    a a a. N a a a a a a

    aa , , aa a aa

    a aa aa a . Na a aa a

    ba a, , a a , ab a

    aa aa, ab aa a aa

    a, a a a. Paa ab a aba,

    a a, , aa aa a aa a

    a a ab aba.

    P, aa a aa ab

    aa a aa a a aaaa.

    14

    BOUERI, J J.A : . C a. S Pa:FAUUSP, 2004, . 61 .

    Fa 04 Caa Aa HabaaF: C, A Paa &Aa, A Paa. . .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    40/362

    I

    Pa 16

    E. Aa D E Ea Haba Paa Ca

    Pa b Ea 1977 Ea ba aaa a aa

    a a baa a aa

    a a aba a a. A a a a a ba a a a

    aba a a, a a a a a

    a aba a a aa aa , a

    a aa . A a a a a a

    ba aa a a a, a a

    a a a a, a a

    a aba.

    D a , a a aa a

    a aa a aa aaa, a a

    a a aba a a a aa aaa

    a, aaa a. A

    a a a a a

    aa a a, a ba b

    a a a a a, , aa aa

    a a.15

    C a a a aaa, a

    a b aa a, a

    a aa b. C a a aa, a

    aa , , a a a a

    aa aa a:

    15

    T aba a aa, a a a a a Na G, a Aa, a a Ua Aa M .a..

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    41/362

    I

    Pa 17

    , 25%

    .16( )

    O aa a a aa

    a a aba ab a

    a, , a, a a

    a aa a aa a, b

    a, a a

    aaa. D a a ba 1979, Ha

    D a I Sa, J Pa Ma Z,

    a a a ba a a

    Da Ha a Ea I. O

    aa aa aa a a a

    aa a a a a. N

    a a ab, a a

    b a aa a ab , ,

    16PIGNATELLI, Paa Ca. A D . EaPa M, 2008, . 61.

    Fa 05 Caa A D Ea HabaF: Pa, Paa Ca. ..

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    42/362

    I

    Pa 18

    a a aa aa aaa, a

    aa aa a , a , aa a

    aa.17 Paa a aaa, aa

    a a ab, b b aa, a aa a aa. Ma

    a a aa a a a

    a, a ab aa b, a a

    a a.

    O a J D Caa, a a J Pa

    Ma Z, ba a 90, a aa,

    a TSa Saa .... Ta aa

    , a a

    ab, b a b aa18. S

    KENCHIAN (2005):

    ,

    ,

    17BOUERI, J J.A :

    . C a. S Pa:FAUUSP, 2004, . 61.18Ib., . 61.

    Fa 06 Caa a baa DaHa aa Ea IF: Pa, J & Z,Ma. . .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    43/362

    I

    Pa 19

    ,

    .

    N ,

    .19

    Paa a aaa a

    a a a a , a

    aa a aaa a a ,

    a. N a aa, a

    a a b, , a aa

    aa a , a a,. A b aa a a a

    aaa aa b.

    Fa 07 Caa a ba a TSa Saa ...

    F: D Caa, J, Pa, J & Z, Ma. . .

    Na aa 60 a N Pa, a

    a aa a aba a Lba, Cab V a

    a a, a aba a b a

    a aba, a a

    19KENCHIAN, Aa. . Da a. S Pa: FAUUSP, 2005, . 79.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    44/362

    I

    Pa 20

    L Laba Naa Eaa C Lba, a a

    80. S baaa a a a a

    a abaa,

    , , ,

    . 20 A, aba aaa a

    aaba a aa a a a

    aba. E aa a a

    aa a a aba, b a

    a , a a a a a

    ababa, a aa a a

    a a a

    .21

    E a a a a a, L Lba, a

    a a a D. J Ba P,

    a, a XX, ba aa

    Paa Habaa. E aa aba a

    b a aa abaa. O b a ba,

    J Ba P ...

    ,

    ,

    . 22

    Paa aba, a aa a ba a

    aa b a a S Pa, a ba PEDRO

    Haba Ea Ca. O a

    20BOUERI, J J.A :

    . C a. S Pa:

    FAUUSP, 2004, . 50.

    21Ib., . 51.22Ib., . 51.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    45/362

    I

    Pa 21

    aba a b a aa a aba a

    a a a aaa

    aa.

    Fa 08 Caa a ba a Paa HabaaF: P, J Ba. . .

    N Ba, a D. J J B,

    a Aa Aaa a Aa, Uba D

    Ia (2008), aa a aba

    J Ba P, ab b P

    Da Ea a Haba Ea Aa

    (2008). Ea ba aaa b a aa aa a aba, ab b, b

    a aa a a.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    46/362

    I

    Pa 22

    Paaa a aa aa,

    , a a, a a ab aa

    a a aa aa.

    Na a S Pa aa

    aa a. A a a

    a C Oba Ea. O C Oba

    Ea COE b a a a a a

    ba , a, a a

    a. O COE a a a aa

    a a a, a a

    a a a a a a aaa

    b aa. O a a a a

    aba, aa a, a, . C a a

    a a aba, COE:

    , , ,

    ,

    ,

    Fa 09 Caa aba J JBF: B, J J.. .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    47/362

    I

    Pa 23

    , ,

    . 23

    A a a aa, COE aa a a a aba, abaa a

    a a. O a a,

    a aa a a a a a

    aa a aa. 24

    C b a a aa

    abaa a a

    aa, a Caa Ea Fa ba 1999 Maa

    T Eaa. D a aa 80, a Ba

    Naa a Haba (BNH), a Caa Ea Fa aa,

    aa ba, a ab

    a aa

    abaa Ba.

    23

    BLOCK, L La. C : . S Pa: P, 1993, .76.24Ib., . 76.

    Fa 10 Caa C Oba Ea M S Pa: a aF: B, L La. . .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    48/362

    I

    Pa 24

    ,

    ,

    , ,

    . 25

    O aa aba a b a aba

    , a . E ,

    a aa a a a a aba.

    A Pa Caa aa A Vaba Eaa

    aa a , aa aa ab, aa a

    a b a aa a

    , a a a a a (aa a)

    a, a , a

    aa a aa a aa a

    a ab aa .

    Fa 11 Caa Maa T Eaa Oa aa aa abaa a

    F: Caa Ea Fa. . .

    25Ka, Aa. . Da Ma.S Pa: FAUUSP, 2005, .82.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    49/362

    I

    Pa 25

    Fa 12 Qa D Ma Mb Ca Caa Aaa

    (Mb a aa aaa aa a aa)F: Caa Ea Fa. Maa T Eaa. P. 30.

    D aba a aa a, a CDHU Caa

    D Habaa Uba a S Pa,

    1998, a 2008, Maa T

    P, aa a a a a

    a abaa aa a aa.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    50/362

    I

    Pa 26

    O aa aa aa a a a

    aa a aba aa abaa

    a, a CDHU. O aa :

    , ,

    ,

    ,

    . 26

    N a a Paa P Aa

    P Aa, aa aa, a a a

    a a a abaa a a

    aaa a a aaa, a

    a a a, ab aa a

    b a a a a a

    aba.

    26CDHU Caa D Habaa Uba. . S Pa, 2008, . 3

    Fa 13 Caa Maa T PF: CDHU Caa DHabaa Uba (Ea S Pa).. .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    51/362

    I

    Pa 27

    Fa 14 A ARQ 02 Mb Pa Maa P CDHU(Mb a aa aaa aa a aa)

    F: CDHU Caa D Habaa Uba

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    52/362

    I

    Pa 28

    . E F A: H

    A M

    S BOUERI27, aa aba a a

    a. U a a, a

    a a, a a ba aa, a

    b. Aa a a ,

    a a aa a aa

    a a a. P , a a,

    a a aa a a

    .

    O a a, a a a a,

    a a a a aa a a a

    a

    ,

    ,

    , ,

    , .28

    A ba a a aba

    ba a aa, a a a a a

    a aa aa a aba.

    27BOUERI, J J, KENCHIAN, Aa & BARBOSA, A L Sa. Ua b a aa aaa a abaa: ba a

    aa aa a a. T ba 7 C Iaa Ea Uaba. 2007.28Ib.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    53/362

    I

    Pa 29

    Aa a, aa a aa a aba

    a a

    a aa, a aa a a

    aba. A a a aaa a a aa, a a a,

    a a a aa a a

    aa.

    S PEDRO29, a a Aa, a

    a a aaa b

    aa, aa , , . E

    aa a aa, a a aaa

    b aa a aba.

    O a aa a a a

    ab a aba,

    aa aa a a a a .

    A a aa, aaa, a a aa

    b aaa a PEDRO, a

    aa a a a a aba. E b

    a, a a aa aaa a a

    a a aba ab aa.

    29PEDRO, J Ba. Paa Habaa Ea Ca.Laba Naa Eaa C L. Lba, 1999, . 223.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    54/362

    I

    Pa 30

    . M

    O aa aa, ba aaa aa, ba a bba,

    b , a a a a a b ba baa, a

    , ba a ,

    a, aa ba aaa

    a.

    O a a a a a

    aa, ba a a aaa a

    a, , aaa a a

    a, a aa aba

    aa:

    E 1. Laa a a

    bba b a aba a

    a a aa

    baa b aaa a.

    E 2. Laa a a a.

    E 3. Taba a aa.

    E 4. A a a a aaa.

    E 5. Ca Fa, R, Ra

    Qa aa Na Pa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    55/362

    I

    Pa 31

    .. E D

    O aba a, aa

    b a

    a a aaa a aba.

    O a aa a aba

    a a a a

    aaa b aa. Paa a

    a aaa aa,

    a aaa. O aaa

    aa b a a .

    O a aa a aa a a a

    a a aba a a aaa. O

    a b aa a,

    aa a a a

    a, a, a b, a ,

    a aa a aa

    a b abaa.

    O a a a a a

    a aa b aa a aaa a

    aba. E a a a aa,

    a, . Paa aa a,

    b a b aa aaa.

    E b a a aa a

    aaa a a a aba.

    O a a a a a b a a

    b abaa a a S Pa, a,

    a a a aaa a

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    56/362

    I

    Pa 32

    aa b, a a aaa 1, 2, 3 4

    , a a aa. A a

    b, a a /

    ba aaa a , aa aaa .

    O a a a b a aa

    a a, a a b a

    aa a b a.

    Paa aa a,

    aba a aa:

    ... E 1. L

    A a a, b a aa a a

    a a a a aa a a a a a aa a a a

    a aa a a a, b

    aa a aa a a a a b

    aa a a.

    Paa a a a aa:

    Laa a a a bba;

    A aa a a ba a

    a ab aa a aa.

    O a a a a:

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    57/362

    I

    Pa 33

    O a aba a

    aaa;

    A aaa aa a

    a a aaa;

    A aa a a aba;

    La a a a aa

    a aba, a a a a aa

    aaa a;

    Laa a a a Maa

    Ra Aa, a a a aa a

    aaa, a a b / a

    a a aaa / a;

    P abaa a a a a

    aaa aa a aba.

    .... F M H

    A a aa Maa Ra Aa,

    a aa a bba, a aa a a,

    a a a aa aaa a

    aba a aa aa a a

    aba aa b aa, :

    Caa F a Haba:

    Raa ab a aba, aa a

    aa F Aa aaa aaa, BOUERI (2008).

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    58/362

    I

    Pa 34

    Ia Ob

    Ia b aa Maa Aa.

    Ia ObFa a b aa Maa Aa,

    a a a aaa, a a aaa a

    Maa.

    Maa Ra

    Ia a aaba aa a a Maa

    Ra Aa a a a aba

    a, :

    aa.aaa.a

    P N / L N 2. E

    Ea Ga G, SL 2007 A

    A Pa Aa

    E N 15. E

    Ea Ga G, SA 2001 B

    M Hab Pa a D Daa

    Da L

    3. E Aa P 1970 C

    Aa Habaa V I

    A Paa C / A Paa Aa

    4. E Ea La 1985 D

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    59/362

    I

    Pa 35

    Aa D E Ea Haba

    Paa Ca Pa

    b Ea 1977 E

    Ab a Maa

    Ia ab b ,

    a aa Maa Ra Aa.

    Mb / Ea a Maa

    Ia b a b ,

    a aa Maa Ra

    Aa.

    D

    Ia aa a a a Maa Ra

    Aa aa b, A= aa, B= aa C=

    a.

    Qaa Iaa Maa

    Ia a aa a Maa Ra Aa

    aa b, aa a aa (A B C).

    A a a a a aaaaa a a b a a aa

    a aa:

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    60/362

    I

    Pa 36

    Fa 15 Fa Laa Ob Maa U a HabaF: Fa abaa a aa

    ... E 2. L I C

    Na aa, a ba aa a

    a aaa aaa a a

    a a a a a a aba

    aa a a aaa a a b

    a S Pa.

    Ia Ob

    Ia Ob

    Maa Ra

    AbIa

    MbIa

    D Qaa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    61/362

    I

    Pa 37

    O a a a a a.

    C a a, a S Pa,

    a baa a a a a a a , a b , SECOVISP (2009),

    2006 a 2009 a a 1200

    abaa, aa a a a a

    a a aa a, IBGE (2009).

    A a a aa aa b a aaa

    aaa, a a aa

    aa. 30Fa aa aa aa b

    a 2008 2009, a a aa aa a

    a S Pa, a Ra a EMBRAESP

    a 2008.

    O aa, a a aa a

    a a aa a aa

    a aaa , a, ab

    a aa

    a aa a a ,

    , a a aaa a a abaa

    a aa.

    A a a, a a a,

    a aa a aa, ab

    ba aa a aa aa a

    aaa.

    30

    A aa aaa a aa b aaa a 2008 2009, aa V IIIa.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    62/362

    I

    Pa 38

    A 185 aa aaa a aaa a

    aa a :

    1 11 aa;

    2 79 aa;

    3 65 aa;

    4 30 aa.

    ....

    C a ba aaa aa b S

    Pa. A ba a aaa a a a aa a

    a a aa aa.

    Paa a, aa b a a

    aa 2008 2009, a , ab a 0

    SECOVISP (2009), a a a aa a

    a a a a a a

    aaa a 2008, a a a

    2009.

    N , a aa EMBRAESP (2008) a a SECOVI (2009), a

    aa a Pa M S Pa, a

    aa 64.600 a abaa a aaa

    750 a.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    63/362

    I

    Pa 39

    .... D Q

    C a a, aaa 750

    aa b a, aa a aa

    aa a a aa aa, 25% ,

    a 187,5 a abaa, aaa 185 a

    (aa).

    .... D

    Paa a a a aa a

    aa a,

    aa.

    O a a a ba

    aa, a a.

    E aa a a

    a a, aa a

    aa, a a b a

    aa.

    Paa a a, a aa a a a

    aa a a a aa a EMBRAESP Ra a Ca Iaa A Ba 2008.

    A a a a a a aaa

    a aa a 2008, a

    31,08% aa a a aa aaa a

    a S Pa .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    64/362

    I

    Pa 40

    P E I %

    M

    1 E Ca Iaa S.A. 5,00%2 Gab S.A. 4,43%

    3 Ca Ba Ra 4,24%

    4 Gaa S.A. 3,02%

    5 MRV Eaa 2,55%

    6 Caa Ca D Ib 2,40%

    7 T S.A. Ca Iaa 2,39%

    8 Ta Ca Iaa 2,38%

    9 A C. Iaa S.A. 2,36%

    10 R Ra S.A. 2,31%

    OAL 31,08%

    Q 1 G I 2008F: E

    O a a a aa a

    aa a a a ,

    Baa a a b SSP 2009.

    H P

    L

    01 D 6% 11

    02 D 43% 79

    03 D 35% 65

    04 D 16% 30

    OAL 100% 185

    Q 2 L I P, 2009F: ECOIP

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    65/362

    I

    Pa 41

    C a, a aa a a a a,

    185 a a b a aa aa a,

    a, a aa a aa

    aa aa a.

    E % 1 D. 2 D. 3 D. 4 D.

    E 16,09% 0 14 11 7

    G 14,25% 2 12 9 0

    C 13,64% 2 11 9 6

    G 9,72% 1 8 7 4M 8,20% 0 7 4 0

    C

    C

    7,72% 1 7 5 3

    7,69% 2 6 5 3

    7,66% 1 6 5 3

    A 7,60% 2 5 5 2

    7,43% 0 3 5 2

    Q 3 L I P, 2009F: ECOIP

    A a a a a a aa

    aa a, a a baa

    aa a a a aa aaa aaa.

    A a a a a aa a a

    a b aa a ba

    a aa a a

    a a a a b .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    66/362

    I

    Pa 42

    Ea, aa a aaa a ba

    a aa a a , a, a

    a aa a a b

    aa a a aa.

    .... I P

    A a a aa a a

    aaa a aa, a a a

    aa:

    N a Iaa

    Ia a a .

    N E

    a a a a.

    Laa: Ba

    Ia a a a.

    a a Ua Habaa

    Ia a a aa a a a aa.

    Ta a Ua Habaa a aa a a abaa ,

    aa a b 1, 2, 3 4 .

    N a

    Ia a a a a aa a a

    abaa ( aa).

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    67/362

    I

    Pa 43

    N aa aa

    Ia aa aa

    baa aa aa a abaa.

    A P Aa

    Ia a aa

    .

    A aa aa a aaaa a a,

    a a a aa, a a aba a

    a ab a a abaa a

    a a a aaa aa. O ab a

    b a aba a aa F Aa

    (BOUERI 2008).

    C aa aa aaa a

    a, aa a, a aba a

    aa a a aa aaa aa ACAD a

    ADESK, aa a aa aa 1:100 1:125,

    a a a a a . Aa a,

    a aa 5%,

    a a a a aa.

    Na a a a a, a aaa a

    a:

    F

    Caa a F, a BOUERI (2008).

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    68/362

    I

    Pa 44

    Ab

    Ia ab aa, aa a F,

    a a a aa aaa.

    a () Ab

    a ab aa a aa aa. Ra aa

    a a aa aa, aaa a

    aa aa a ACAD.

    a () Aaa Pa

    a aaa aa a aa aa,

    a a ( a, aaa, baaa, .).

    Ra aa a a aa aa,

    aaa a aa aa a

    ACAD.

    Pa (%) Ab a ()

    Ia a a aa aa aaa aa

    a a ab a.

    V () Ab

    V ab a a aa aa. Ra

    aa a a aa aa, aa

    a aa aa a ACAD, a a aa ab

    aaa a 2,50 .

    V () Aaa P

    V aaa a a aa aa,

    a a ( a, aaa, baaa, .).

    Ra aa a a aa aa,

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    69/362

    I

    Pa 45

    aaa a aa aa a

    ACAD a aa a aa

    aaa .

    Pa (%) Ab V ()

    Ia a a aa aaa

    aa a a ab a.

    N a aba aa a a (aa), a,

    aa aaa, a aa aa ab.

    .... P

    ..... D

    A ( ), = a aaa

    aa, = 250 , aa a aa

    ba a a S Pa = aa aaa

    aa.

    A ba / Ca ( ), = a

    aaa aa, = 78 , aa a aa a a

    ba a aa a b = aa

    aaa aa.

    ..... C D L

    A (b baaa a a baaa,

    a ) ( ), = 35 , aa a

    a a aaa a a b, = 70

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    70/362

    I

    Pa 46

    , aa a aa a aaa a a

    b = aa aaa aa.

    A ( ), = a aaa aa, = 250 , aa a aa

    ba a a S Pa = aa aaa

    aa.

    A b a baaa a a ( ), = a

    aaa aa, = 65 , a a a ba

    20 85 , a aa aaa a aa a

    baaa a a = aa aaa aa.

    ..... E , J

    A ( ), = a aaa

    aa, = 250 , aa a aa

    ba a a S Pa = aa aaa aa.

    Ra aa TV ( ), = a aaa

    aa, = 55 , aa a aa a a aa

    a b = aa aaa aa.

    Aaa / B ( ), = a

    aaa aa, = 78 , aa a aa a b

    aaa aa a b = aa

    aaa aa.

    ..... B L

    A ( ), = a aaa

    aa, = 250 , aa a aa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    71/362

    I

    Pa 47

    ba a a S Pa = aa aaa

    aa.

    A b a baaa aa ( ), =

    a aaa aa, = 65 , a a aba 20 85 , a aa aaa a aa

    a baaa aa = aa aaa aa.

    ..... C

    A b a baaa a a ( ), = a

    aaa aa, = 65 , a a a ba

    20 85 , a aa aaa a aa a

    baaa a a = aa aaa aa.

    Aaa / B ( ), = a

    aaa aa, = 78 , aa a aa a b

    aaa aa a b = aa

    aaa aa.

    A a a a a

    aa aa a a b a a a

    aa b a a S Pa,

    a 2008 2009. A a 16 a a a a a a,

    aa a aa a . A a 17a a a aa a a aa:

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    72/362

    I

    Pa 48

    Fa 16 Fa Aa E Da a a Aaa

    F: Fa abaa a aa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    73/362

    I

    Pa 49

    Fa 17 Fa Qa a V E Ea Aaa

    F: Fa abaa a aa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    74/362

    I

    Pa 50

    ... E 3.

    Paa a aba a a aa a Eaa 2,

    aa a , a aa E a

    M, a a a, aa

    a aa, aba a a a.

    ... E 4. A

    C a a aaa aa a a aaa, aa a a ba

    a, aa.

    ... E 5. C , ,

    A a aa a a b aba,

    a a a / a, ba b

    a a aa.

    A , ab a a aa

    a a aba aa a

    a.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    75/362

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    76/362

    Ca. 1. O Aaa a Haa

    Pa 53

    1.

    1.1.

    ... , , .

    , . A

    ,

    , . (A , 2007) 31

    Paa a a aaa a

    a, 6,000 Ya H, N

    Sa, a a aa, ,

    a, a a a a

    aa. A aa a a a

    aa a a aa a, a,

    a a aaa aa, a a,

    a a aa a a a. Ea

    a a a a,

    a aa.

    Paa L32, a a a a a a

    a a a, aa , aa a

    aa a aa , aa a

    a aa, a , a a a a

    a aa.

    31FORTY, Aa, D, S Pa, Ca Na. 2007, . 131.32LEMOS, Ca, C, , S Pa, 1978, . 27.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    77/362

    Ca. 1. O Aaa a Haa

    Pa 54

    S Sa33, a a aa, aaa 10000 a.C.,

    a PHa, a aaa Haa Ta, a

    a, aa 1 a a 6 . O

    a a a a aa a aaa a. O aa a a 1 2 a

    5,00 , a aa a a.

    Fa 18 BaM P HF: 6,000 Ya H, N Sa

    Fa 19 BaM P HF: ://.a..a//a/a528/01/01.

    33SCHOENAUER, N, 6,000 H, 2000, . 18

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    78/362

    Ca. 1. O Aaa a Haa

    Pa 55

    Aa a PHa, 8000 a.C. a 3500 a.C.,

    a aa a a, a aaa a

    a a, a a 15 a,

    a a aa aa aa. Ea aaa aa a aa a a

    a a a a a aa

    aa. Paa a aa

    a Gaa (a), Aa C. Caa a aaa

    aa 5 6 aaa a a a.

    Ua a a a aa aa aa aaa , a a

    aa aa . E a a a

    a, a aaa a a a aa

    a aa, a a 03.

    Fa 20 Aa C DF: 6,000 Ya H, N Sa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    79/362

    Ca. 1. O Aaa a Haa

    Pa 56

    Ca , a a aa

    Sa34, a Aa a a , a

    a aaa HaaPa, a, aa

    , aa a a.

    Na Aa a a, a a Ma, a

    Baa, a Aa, a a a a aa ,

    a a a . Ea aa aa,

    a Caa P, a a

    aa a a aa, a a aaa

    Haa Pa. Ea a a, aa a a, a aa ,

    , , a a a a

    a, a aaa, a a aa, a Caa

    V, Pa, a aaa aa

    a a a aa a aa a

    a a a a a . A aa

    aa, a aa a aa, a

    a aa a aa a.

    Fa 21 Ba a aa PF: F a, 2009

    34SCHOENAUER, N, 6,000 H, 2000, . 73

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    80/362

    Ca. 1. O Aaa a Haa

    Pa 57

    Fa 22 H V PF: 6,000 Ya H, N Sa

    Fa 23 Caa V

    D Laa PF: F a, 2009

    Fa 24 Ea

    B PF: F a, 2009

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    81/362

    Ca. 1. O Aaa a Haa

    Pa 58

    Na Ia Ma, a a a aa a a

    aa a , a

    ( 2 a 1300 / Aa Baa Ia Ma). Ta a

    aa a a aaa a. A , a a a aa a a a a

    Aa.

    M a a aa aa a

    a, a aa a aa a, a aa

    aaa a a a aaa .

    Caa aa , a aa aaa aa, a ,

    a, a a a aa a , a

    a, a aa a aaa. Ta aa a

    a aa, a a a a aa. O

    a a aa a a a. O

    a aa a aa aa a,

    aa a, aa a , ,

    a, a a .

    P a a a a, a

    a a a, a aa a aa

    a, a aa a Aa Ia Ma a a a

    aa .

    N a , a aa , aa a,

    a a a aa a. Taa

    aa aa a Ia Ma, aa a a a

    aaaa. S Sa35, , a ,

    a a a aa

    35SCHOENAUER, N, 6,000 H, 2000, . 229

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    82/362

    Ca. 1. O Aaa a Haa

    Pa 59

    aaa, a a a a a a

    a aa a aa, aa a aa a,

    a , a a aaa a a, a a

    a aa a a a aa36

    . N a aaa a a aa,

    a aa a a. A a aa aa a

    aaa aa a aa aaa

    . N a, a a a a

    aa, a aa a aa. Ra aa

    a a, a, a, , . T

    aa aa a aa aa aa.

    Ta a a a a a, a aa

    a a, a

    a a a a aa, aa

    37.

    O , a a a a a

    aa, a a aa a ,

    (aa, ), a aa

    a (a, aa a aa),

    ( aa, aa, (a a a

    a) 38.

    36DUBY, G, H 2: D E F , S Pa,

    2009, . 481.37I., . 71 72.38I., . 428 429.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    83/362

    Ca. 1. O Aaa a Haa

    Pa 60

    Fa 25 M: Ra HF: 6,000 Ya H, N Sa

    P a a a, a aa a aa

    a a a, a aa a

    a a aa a a a aa

    . A , a a a

    aa a a .

    A aa aa a, aa a, a aa

    aa a a aa a a aa. O a aa aa aa, aa a a Ea a,

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    84/362

    Ca. 1. O Aaa a Haa

    Pa 61

    a a aa a a

    aa39.

    Fa 26 Caa La P (Ma) Ia Ma1. Pa 2. Baaa 3. A 4. L a 5. Aa 6. Laa 7. Ba 8. Ma

    aa.F: Ha a Va Paa 2: Da Ea Fa Raa, G D

    39DUBY,G, H 2: D E F , S Pa,2009, . 460 461.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    85/362

    Ca. 1. O Aaa a Haa

    Pa 62

    N , Ra, a aa a a

    a, a a, a a, a, a a

    aaaa a a, aa a a a aa

    a a aa, a a a a, aaa a aa aa aa aa

    . A a a Sa40, a

    a aa a a aa, a aa

    a a a a a. S

    a, a aa aa aa

    a, a a aa aaa,

    a a a aaa a a.

    Na a a , a aa. A

    Q Sa a a a a Ba, a a a

    a Raa A a a. O a a Q Sa

    a J W E, a a

    a aa . A a aaa

    a a 12 a , a a

    aa a aaa a. O aaa

    aa a aa a

    a a aa.

    40SCHOENAUER, N, 6,000 H, 2000, . 267 a 273.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    86/362

    Ca. 1. O Aaa a Haa

    Pa 63

    Fa 27 Q SaF: .a../a/a.

    Fa 28 Q SaF: 6,000 Ya H, N Sa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    87/362

    Ca. 1. O Aaa a Haa

    Pa 64

    Fa 29 Q SaF: 6,000 Ya H, N Sa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    88/362

    Ca. 1. O Aaa a Haa

    Pa 65

    N a aaa aa, a

    a O Ra41 a

    a aa. O a, aa aa, a

    a a aa , a, a aaa a, a a , a a a

    aa. Ea a a aa aaa a a a

    aa, a aaa, a aaa, a a a a.

    N a a aa , a a

    a a aa a aa, a

    a aa , aa a. O Gaa , aa, a aa

    , a aa, a aa aaaa,

    a a a aaa

    a aa42. Qa a , a

    , a , a, a

    a, a a a a . S

    a aa aa , a, aa

    a, a aa.

    N XVII XVIII a a a a a a a

    Ia Ma, 43, a a a.

    C , a a a,

    aa. Aa a, , aaa a a

    a, a a aa a aa

    a a a a aa aa a a.

    41CHARTIER, R, H 3: D , SPa, 2009, . 219 220.42RANUM, O CHARTIER, R, H 3: D

    , S Pa, 2009, . 226.

    43FLANDRIN, JaL CHARTIER, R, H 3: D , S Pa, 2009, . 263 264.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    89/362

    Ca. 1. O Aaa a Haa

    Pa 66

    A aa a aa, a a a

    Aa C44, a a a a aa

    a. Paa a

    .

    , ,

    . D a aa a a,

    a aa aa a aa, a a a Ea, a

    aa aa a aaa.

    N a aa aaa , a aa

    , a aa aa aa aaa. Ma a aa a , aa a,

    . Da a aa a aa a,

    a a a aa a aa a aa. D

    a aa a a

    aaa , a a a

    a , a aa a aa45.

    Na a a XVII a, a a

    a, a a a aa a aa a

    aa a . A a

    Sa46, a a a a a. N

    , a aa a a ,

    Ba Ea:

    A , ,

    , ;

    ; , , ,

    44 R Ca, H 3: D , S

    Pa, 2009, . 487.45I., 2009, . 495.46SCHOENAUER, N, 6,000 H, 2000, . 289

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    90/362

    Ca. 1. O Aaa a Haa

    Pa 67

    , , .

    , ,

    .

    .... A ;

    , ,

    ,

    ....

    .47

    C a a aaa a a

    a aa aa aaa a a

    a aa. Da a Va Oa. A a

    a a aa aa aaa a

    a aa a

    , .48

    N a R Ia a aa a aa a

    aa a, aa a a aa a a

    aa a a. A a aa

    aa aa, aa a,

    a, a a aa a a a. Da

    aa M Caa aa Faa (1780).

    Na a aa a aa a

    a a ( a a a a) a a

    aa. A aa a a a, a

    aa aa aa, a a a

    47EDELMAN, Ba, La Ma Ka, Pa, Pa, 1984, . 25 26, MP, H 4: D F G. S Pa:

    Caa a La, 2009, . 285

    48PERROT, M, H 4: D F G.S Pa: Caa a La, 2009, . 285.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    91/362

    Ca. 1. O Aaa a Haa

    Pa 68

    , aa a,

    a . Na a 13 a a

    a aa a aaa. Na a 14 a

    aa a aa aa aa aa a a aa, a a a aa

    a. O a a

    . N a a a aa a

    aaa a, aa. N a

    a aa ,

    a a. 49

    Ma aaa a a aa. Paa

    , a a a a a

    50, a

    a a a

    aa a aa a.

    49

    PERROT, M, H 4: D F G.S Pa: Caa a La, 2009, . 294.50I., . 293.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    92/362

    Ca. 1. O Aaa a Haa

    Pa 69

    Fa 30 Wa (1780)F: 6,000 Ya H, N Sa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    93/362

    Ca. 1. O Aaa a Haa

    Pa 70

    Fa 31 M

    F: 6,000 Ya H, N Sa

    S Aa F (2007) 51, aa ,

    a a a, a a a

    a aa aa a. O a a

    a a aaa a

    51FORTY, Aa, D, S Pa, Ca Na. 2007, . 19.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    94/362

    Ca. 1. O Aaa a Haa

    Pa 71

    a a a, a a

    aa .

    C a a a a a a , a a aa a a

    a a a a a , aa

    a aaa aa. N , a a a

    a a, a, a a aa. O

    aa a aa a a a, a a

    aa, a a a52. O Sa53a Va

    Saa a aa. A a aa a

    aaa aa a a aa.

    Fa 32 A a aF: 6,000 Ya H, N Sa

    52

    PERROT, M, H 4: D F G.S Pa: Caa a La, 2009, . 296.53SCHOENAUER, N, 6,000 H, 2000, . 302 .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    95/362

    Ca. 1. O Aaa a Haa

    Pa 72

    Na Faa, a 1800, a . Ea

    a a aa a a a

    aaaa. O aa , a aa,

    aa , aaa a aa a aaaa. Qa a a a a, a a a , a a a

    aa a aa.54Ma, a a R, a a a aa

    a a , a a

    aa a aaa a a a

    aa a a .

    O aaa L aa a a aa, a a a a a, a a a

    a , a a .

    C aa Sa, a aa a

    a, a aa a a. O

    a a aa a a a a.

    O a aaa, a a

    a a aaa.

    Fa 33 W: Va S Aa (1853)F: 6,000 Ya H, N Sa

    54GUERRAND, RH PERROT, M, Ha a Va Paa 4: DaR Faa Pa Ga. S Pa: Caa a La, 2009, . 303.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    96/362

    Ca. 1. O Aaa a Haa

    Pa 73

    Aaa a aa a aa aaa a

    a aa a, a aa a a

    a, a a aa, aa a a a aa a

    aa a , a a a a aa aa a. 55

    ,

    , ,

    .A aa Ga56 a aaa a a

    a , a aaaa a aa a aa

    a, a a a, a

    a, a a aa aa ,

    a a a.

    Fa 34 I Caa Ba C Ga (1893)F: O D D a 1750, Aa F

    55

    GUERRAND, RH PERROT, M, H 4: D F G. S Pa: Caa a La, 2009, . 307.56I., . 309.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    97/362

    Ca. 1. O Aaa a Haa

    Pa 74

    D a a a a aa

    a aaa aaa. U a a a,

    a a aa a aa, aa a, ,

    a a a . A , a a a a aa

    a a aa, aaa a a aa

    a , aa a a

    aa. Na a aaa aa aa a

    a aaa, a a aa ,

    a a a a , a, a

    a a. 57

    A aa a a a Ga Ma a a

    a aa a, a a a,

    aa a aa. N a a

    aa a a a a a aa, a a

    a a. Va aa aa a

    a a aa, a a a,

    a, a, a.

    N aa, Sa58

    a a (Haa 1906), aa a,

    a Ha Ba, a a aa a.

    Ta a a a a a a a a

    L (1904), a aa aaa a

    a a, a a a a aa,

    a a a, aaa a aaa.

    57

    GUERRAND, RH PERROT, M, H 4: D F G. S Pa: Caa a La, 2009, . 311 312.58SCHOENAUER, N, 6,000 H, 2000, . 354

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    98/362

    Ca. 1. O Aaa a Haa

    Pa 75

    N a aa, a a

    a, aa a a a aa. E 1850, F59,

    a aaa Ea U a a a a

    aa . I aaa a aa, aaa

    a .

    Fa 35 Ma Ca W & W (1854)F: O D D a 1750, Aa F

    Fa 36 Ma Ca S (1858)F: O D D a 1750, Aa F

    59FORTY, Aa, D, S Pa, Ca Na. 2007, . 132.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    99/362

    Ca. 1. O Aaa a Haa

    Pa 76

    O a a aaa aa,

    a aaa a. F60 ,

    aa a a, a

    a .

    Paa a a a a

    a a aa a aaa, a a

    a a a a

    aa: a a.

    E B61 (2004), a a

    a, a a aa aa .

    Ta aa a , aa aaa

    a, aa a a

    a a a , a.

    Ea a a a a aa a a a a

    aa aa , aa a .

    XIX Ca B, aa a a C

    F 1910.

    C a a a aa a a, a

    a a aa a a, aa

    a . E 1912 a a a a aa

    Ja La H a aa , aa

    a aa a a

    F Ta, a, a a

    60FORTY, Aa, D, S Pa, Ca Na. 2007, . 119.61

    BOUERI, J J,A C E F A: D E H, C L Da, FAUUSP, 2004,. 25.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    100/362

    Ca. 1. O Aaa a Haa

    Pa 77

    aa a a aa

    aa a aa aaa a a.

    O a C a a a. E

    a a a , a

    aa a aaa a aa a.

    Fa 38 D a aa a aaa a

    Ca B 1869F: ..

    Fa 37 Daaa a aa aaaaa aa a a,: Aa Ca aCaa C F, 1920F: ..

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    101/362

    Ca. 1. O Aaa a Haa

    Pa 78

    G L (Maa S L) (18972000) a

    a a a C aa a a a

    a a, aaa a a a a

    , a a a.O a a Ca Fa a a. A aa

    , , aa a a aa

    aa. A aa a a aa a

    aaa a. Ea aaaa a aa a .

    A Ca Fa, a, a aaa,

    aa aa aa aaa a a a Ga

    Ma, a aa a a aaa62 a,

    a a a a aa,

    aa a a aaa

    aaa a a Fa63.

    F a a , aa aa a a

    a aa a a a,

    aaa 90 , aaa a Ca Fa aaa

    aa 8 .

    E Maa, aa :

    P a a a: a a a

    , a 1,90 3,40, a

    a a aa. F a, a a a

    62A a aaa a a a a, a a , a EUA a a 1880, a aa a a 1920.63

    BOUERI, J J,A C E F A: D E H, C L Da, FAUUSP, 2004,. 29.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    102/362

    Ca. 1. O Aaa a Haa

    Pa 79

    aa a a a

    a;

    Vaa a : a

    aaa a a a, a aaaa aaa a a aa aa a a a;

    Raaa aa;

    Ma a a a aa:

    a aa aa a aa

    a ;

    Caa a a;

    Ma a a aa

    a ;

    F a a aa a a a (1927), a

    a a a aaa a a a a

    aaa:

    Ea a a aa a a a aa (a/)

    a;

    Ca a a a aa a;

    Ca aa a aa a aa

    a a a aa;

    Ca a a a aaa (a / aa

    aa); C a a aa

    a a aaa a

    a;

    Gaa aa a aa;

    Pa a a: a a;

    Faa aaaa aa: a aa;

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    103/362

    Ca. 1. O Aaa a Haa

    Pa 80

    Ta aa aa a aa,

    aa aa;

    F a a: a aa a a aa aa

    a a a aa , aa a aa a;

    C a BOUERI64, a a a a a

    :

    A a aa, a a aa

    aaa aa a Maa;

    O a a aa a

    a aaa. E a , a

    a, aa

    a aa a aa;

    N a a a,

    a ;

    A aa a a aa aa

    aaa a a a a

    a a aa aaa a a

    aa;

    A a aa aa aa a aaa a.

    64

    BOUERI, J J,A C E F A: D E H, C L Da, FAUUSP, 2004,. 29.

    Fa 39 Baaa Fa 1925F: A L Sa Baa,Da Ma, 2007

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    104/362

    Ca. 1. O Aaa a Haa

    Pa 81

    Fa 40 Ca Fa, Da 1927 G L (Maa S L)(18972000)

    F: .aa.

    Fa 41 Ca Fa, a a Da N Fa 1927 G L(Maa S L) (18972000)

    F: .a.a.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    105/362

    Ca. 1. O Aaa a Haa

    Pa 82

    A a aa a a aa a

    a a a a Fa a,

    aaa a a a

    1925 1930 aa aa Fa K, a Fa

    a .65

    Ma a a aa a a a aaa

    aa a aa, a a a a aa a aa.

    S a a aa a a a a, ,

    a aaa, aa, a a aaa a

    a, a aa a a , a ,

    F66, aa a a, a

    a a . O a a

    a a a a a a a a aa

    a , a.

    A a 1922, a aaa a Baa, a a

    a a a a a aa a. A Baa

    , a a a, aa a a a

    a

    aa.67

    Na Faa, Sa68, a a

    a a a a aa L C. O a

    a aa a a aa a aa

    65TRAMONTANO, Ma, , E , , . H C, T Da,S Pa: FAUUSP, 1998, . 52.66FORTY, Aa, D, S Pa, Ca Na. 2007, . 137 138.67TRAMONTANO, Ma, , E ,

    , . H Ca, T Da,S Pa: FAUUSP, 1998, . 50.68SCHOENAUER, N, 6,000 H, 2000, . 390 .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    106/362

    Ca. 1. O Aaa a Haa

    Pa 83

    aa a aa a a a aa,

    a a a a. E

    a aa , a a a. F

    , a a a aa a aa a. Haa a a a a a

    a aa a a, a a a a a

    a a aa. S L C, Maa a

    Haa (1923), a aa a a a a ,

    a a aa a aa,

    a a aaa:

    ....

    , , ,

    ;

    , .

    ,

    . .

    ....

    ,

    . A

    , ,

    ....

    N a Sa69 (. 25) aa a

    aaa , a a

    , a a a, aa

    a.

    69SCHOENAUER, N, 6,000 H, 2000, . 392

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    107/362

    Ca. 1. O Aaa a Haa

    Pa 84

    Fa 42 Ma Ca (1920) aa L CF: 6,000 Ya H, N Sa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    108/362

    Ca. 1. O Aaa a Haa

    Pa 85

    C a a a aa, a aa

    Wa G, 1927, a, a

    a a aa L C, a a a

    a a aa, a a a (aa aa a ) a

    a (a, a), a

    aa aa a aa, a

    aa a a aa aa

    aa a a aa a a aa,

    a a a.70

    A , L C a a a a

    a a aa. Paa a, a aa

    , ,

    .

    , , ,

    ,

    ... ,

    :

    . 71

    Ea a a a a a, a a

    aa a aa, a aa, a

    a a, aa a aa.

    M a aa a a aa,

    70TRAMONTANO, Ma, , E , , . H C, T Da,S Pa: FAUUSP, 1998, . 54.71LAUWE, Ca , PH, a. Fa ET Ha. V. 1. Pa: CNRS, . 197,

    TRAMONTANO, Ma, , E , , . H C, T Da,S Pa: FAUUSP, 1998, . 56 57.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    109/362

    Ca. 1. O Aaa a Haa

    Pa 86

    aa (a a a a ) aa

    (a a a).

    Fa 45 Ra La, 1929 F. 29 R C, 1935F: O D D a 1750, Aa F

    Na a a XIX a a a aa. A

    aa a a a a aaa a, a

    a a a a aa. A a aa a aa

    a a aa a aaa aa

    Fa 43 Aa H 700,1920

    F: O D D a

    1750, Aa F

    Fa 44 Aa aa BaDa, 1908F: O D D a 17 0 Aa F

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    110/362

    Ca. 1. O Aaa a Haa

    Pa 87

    . A a, aa aa a a

    a a a, aaa . C

    aa a a a a a a

    aa a aa aaa. A , a , aa , a a aa, a a.

    a aa

    a a aa. N Ea U, 1840, a a

    aa aa aa a ,

    a a a aa. 72

    P a a a a a

    aa a a a aaa a aa. A a

    a a a aa a

    a a a aa a,

    a a, a, aa

    aa .

    Va a Ea U, a a

    aa, a a aa a , a

    , a, a a aaa a a

    a, a aa. A Sa73 a

    a aa a a aaa a a .

    Ua a aaa a a aa aaa,

    a a aaa a,

    a a , a a a, a

    a . P a, a aa

    a a a, a a a

    a aa a a a ,

    72

    HOMEM, Maa Ca Na. O Paa Paa a a aa a a aa: 1867 1918. S Pa: Ma F, 1996, . 29.73SCHOENAUER, N, 6,000 H, 2000, . 382

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    111/362

    Ca. 1. O Aaa a Haa

    Pa 88

    a +a

    + aa a a.

    Fa 46 GW H, O, Ma (1939) Paa PaFa L W

    F: 6,000 Ya H, N Sa

    N Ba, Sa74 a a a L C a

    aa Oa N. Na a a a

    a a a aaa L C.A a aaa a a

    aa a, a a a.

    Ma a a aaa a a

    a a.

    74SCHOENAUER, N, 6,000 H, 2000, . 382 .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    112/362

    Ca. 1. O Aaa a Haa

    Pa 89

    Fa 47 Oa N , R Ja (1942)F: 6,000 Ya H, N Sa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    113/362

    Ca. 1. O Aaa a Haa

    Pa 90

    Ma a a aa aa a aa,

    a , a a Ea Ea U,

    , a a a,

    a a Ba. Paa aa a aa a a aa , ,

    aaa a a S Pa, a a.

    O aa aa aa a a aa aa a,

    XVI XVII. A a aa aa a aa

    aa, a aa a aa a.

    Ea aa a a a a a a

    aa a a aa. A a a a a aa ,

    aaa , a aa, aa, aa

    a aa , a aa a aa a

    a a aa. A a a a aa a.

    Pa a aa Ba a

    aaa aaa a aa a a. O

    a a a , a Pa aa

    a a, a a aa a a aa,

    a a a a a aa a a aa.

    Na a aa aa a a a

    a aaa a aa a, a a

    a .75 76

    N XVII XVIII, a a aa,

    a, a aa a a a a

    , a aa, a aa a, a

    a aa a a aa, a aaa, a a

    aa a aa a , a a a a a a

    75

    LAPETINA, Caa Maa La , C A D E H. S Pa: FAUUSP, 2007, .74 75.76LEMOS, Ca. C . Ea Pa. S Pa, 1978.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    114/362

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    115/362

    Ca. 1. O Aaa a Haa

    Pa 92

    N aa aa a a aa a. I

    a a aa a a a a: a a

    , a a a , aa a a a

    a a a aa a a.79

    O a aaaa a aa aa a ,

    a a . A aa a

    a aa, , aaa.

    C a a a aaa, a a

    a aa, a a a aa aa aa,

    a, , a aa, a a,

    , a a a aa , a

    a a a.80

    A a Maa Ca Na H

    aa aa, aa a a

    a aaa. O a a a a

    a a aa a aa D.

    Vaa Vaa a Sa Pa, a aaa aaa, a

    a Ia, A a Sa Pa, a. S

    aa, a Caa Va Maa, a aa a Saa Ca. A

    a a a a a a . O aa

    a a aa a

    aaa. A a, a a

    , a aaa aa aa

    a. O a a a Saa Jaa, aa

    a a aa a a a

    79LAPETINA, Caa Maa La, C A

    D E H. S Pa: FAUUSP, 2007, .81.80HOMEM, Maa Ca Na. : 1867 1918. S Pa: Ma F, 1996, . 250.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    116/362

    Ca. 1. O Aaa a Haa

    Pa 93

    aa a aa, a a

    a a a aaa;

    A ( ), , 185 ,

    , ,

    , ,

    , (),

    , ,

    , ,

    , ,

    , ,

    , ,

    , ,

    , , ,

    ,

    , ,

    , ,

    , ,

    ,

    , ,

    ,

    ; ,

    , , ,

    ,

    , ,

    , ,

    , , ,

    , ,

    ; ,

    , , ,

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    117/362

    Ca. 1. O Aaa a Haa

    Pa 94

    , ,

    , , ,

    , ,

    , , 187 ,

    ,

    , ,

    , ,

    , ,

    ,

    , ,

    .81

    Fa 48 Caa D. Vaa Pa. F a , .1884.F: HOMEM, Maa Ca Na. O aa aa.

    S Pa: Ma F, 1996.

    81HOMEM, Maa Ca Na. : 1867 1918. S Pa: Ma F, 1996, . 253 254.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    118/362

    Ca. 1. O Aaa a Haa

    Pa 95

    C a a a, a 1930, a a

    . C a aa a,

    a a a 1939, aa aa a a

    a , a a a a a aa aa aaa, a a aa

    a, a a a aa

    a aa aa. 82

    Ca a , a a S Pa a a a

    a a. E aaa,

    , a aa

    a aa a a , , a a

    aaa aa, a a a a a

    . Ma aa aaa a a a a aa a

    , aa a a a aa,

    aa a a a a.

    A a a a a XX a a , a a

    Sa83 a a a a aa

    aa, a a a , a

    a a aa a aaa,

    a a aa, a

    a a . Na a a a, a

    aa a a a

    a, a aaa ,

    a. Ea a aa a

    , a a

    a a.

    82

    LAPETINA, Caa Maa La, C A D E H. S Pa: FAUUSP, 2007, .88.83SCHOENAUER, N, 6,000 H, 2000, . 413

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    119/362

    Ca. 1. O Aaa a Haa

    Pa 96

    C a Laa84 (2007), a aa S Pa

    a aa 20, a aa aa a a a

    a aa a a. Haa a a aa

    a a a a. Paa a a aaa a aa. Ia a aa Sa

    a a a aaaa a a a.

    Aa a , a

    SECOVISP, a . N aa a a

    a, a a aa a a a aaa. O a a

    , a aa a.

    C a , , aa

    aa a, a a

    aaa a a a a a:

    aaa a a S Pa.

    O a aa,

    , aaa

    a a a S Pa, a a

    a a aa, a

    a a aaa aa .

    84LAPETINA, Caa Maa La, C A D E H. S Pa: FAUUSP, 2007, .88.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    120/362

    Ca. 1. O Aaa a Haa

    Pa 97

    1.2.

    C a, a aa a a S Pa

    a a a aa 20 , a aaa,

    a a a.

    Da aa 20 a a a aa

    aaa a aa aaa, a

    a. D a a a

    aa a a a, a a a

    a a , a aaa aa

    aa a a

    a , a aa aaa

    a a a , a

    aaa a a aa a a,

    a a aaa. Ta

    aa a a aaa. N a

    aaa, a a a a, a aa

    a a a a a . A a

    a aa 40, a a, a a. O

    a a , a a

    aa a a a, a

    aaa, a a a

    aa aa, a a , a a aa,

    a a aa a a a, a aa. Ea

    a a a aa

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    121/362

    Ca. 1. O Aaa a Haa

    Pa 98

    aaa, aa a ,

    aa a a aa a aa. 85

    A aaa a a aa a a aaa a a S Pa. O

    a a a aaa aa ,

    a a, aa a aa.

    1.2.1.

    A: a 1920

    P: Sa a N

    Fa 49 E A Pa Sa, S Pa.F: S Baa Va. Ma Aaa.FAUUSP, 2008.

    85VILLA, S Baa. A

    I . C aa aaa a. SPa: FAUUSP, 2008, . 36 .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    122/362

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    123/362

    Ca. 1. O Aaa a Haa

    Pa 100

    a. O a a a

    aaa . 87

    Fa 51 E Sa. Ga Ba, S Pa Paa a Ca.F: Caa Maa La Laa, Ua C aa a Aaa a Qaa

    Da Ea a Haa. S Pa: FAUUSP, 2007.

    87LAPETINA, Caa Maa La, C A D E H. S Pa: FAUUSP, 2007, .91 92.

    Fa 52 E Sa. GaBa, S Pa Paa a .F: Caa Maa LaLaa, Ua C aa aAaa a Qaa Da Ea aHaa. S Pa: FAUUSP,2007.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    124/362

    Ca. 1. O Aaa a Haa

    Pa 101

    1.2.4.

    A: 1940

    P: R L

    La: Aa S J . Ra Aa

    Fa 53 E Pa, S Pa Paa 2 aaa.F: ://.../a/a/a/10.120/3437.

    1.2.5.

    A: 1946

    P: J Vaa Aa Ca Caa

    La: Paa Va, H.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    125/362

    Ca. 1. O Aaa a Haa

    Pa 102

    D: P aa aaa,

    aa aa a a

    a a a . 88

    Fa 54 E La, S Pa Paa aaa .F: Caa Maa La Laa, Ua C aa a Aaa a Qaa

    Da Ea a Haa. S Pa: FAUUSP, 2007.

    1.2.6.

    A: 1944 1950

    P: R L

    La: Aa H, 265, H.

    D: P aaa , a

    aaa 400 aa. Da aaa

    aa a aa aa , a

    a a aa (a a). D aa

    , a , a a a

    88LAPETINA, Caa Maa La, C A D E H. S Pa: FAUUSP, 2007, .93.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    126/362

    Ca. 1. O Aaa a Haa

    Pa 103

    a, a a a a aaa aa a

    a. 89

    Fa 55 E Pa, S Pa Paa aa 2 aaa.F: La Caaa. Qa Ba a M Ga Aa 19281960. R

    Ja: Aa, 2001.

    1.2.7.

    A: 1962

    P: Pa M a Ra

    La: Ra Ha L, Ja.

    89CAVALCANTI, La. B G A 19281960. R Ja: Aa, 2001, . 332 a 334.

    01 02

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    127/362

    Ca. 1. O Aaa a Haa

    Pa 104

    D: P a a

    a a, a a . 90

    Fa 56 E Ga, S Pa Paa a .1. Ca 2. S 3. Ca 4. Ea 5. Jaa 6. D 7. V

    F: Pa M a Ra. Pa M a Ra 19571999. Ca Na, 2006.

    1.2.8.

    A: 1978

    P: a

    La: Eaa Iaa

    Fa 57 C a P, Eaa, aa (Ja Fa S. Pa, 15/03/1978)

    F: .../a/a/a/07.078/297

    90ROCHA, Pa M a. 19571999. S Pa:Ca Na, 2006, . 166.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    128/362

    Ca. 1. O Aaa a Haa

    Pa 105

    1.2.9.

    A: 1983 1984

    P: a

    La: Ra Caa, Laa

    Fa 58 Paa aaa . E Va Raa(Ja Fa S. Pa, 17/07/1984 16/03/1983)

    F: .../a/a/a/07.078/297

    1.2.10.

    A: 1990

    P: a

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    129/362

    Ca. 1. O Aaa a Haa

    Pa 106

    Fa 59 E N Y C, S Pa aa F: .../a/a/a/07.078/297

    1.2.11.

    A: 2000

    P: a

    La: Ra D Ma Ma A, Ba.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    130/362

    Ca. 1. O Aaa a Haa

    Pa 107

    Fa 60 C Ja M K, S Pa aaa F: .../a/a//aaa

    1.2.12.

    A: 2006

    P: T G B, Caa B, Ga Sa

    O Raa (a); B S ( )

    La: Ra Faa, Va Maaa.

    D: P a aaa a

    aa a , a

    a.91

    91Ra P D. S Pa: A Ea. Ma, 2008.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    131/362

    Ca. 1. O Aaa a Haa

    Pa 108

    Fa 61 E Faa, S Pa aaa 1. Ca 2. Aaa D 3. Ua S

    F: .a../aa/a18032008.

    1.2.13.

    A: 2008

    P: Ca Ga

    La: Ra Ea B Ma, 160, Fa .

    Fa 62 Ra B S, S Pa aaa 3 F: .a../a+a/a++/aaaa++.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    132/362

    Ca. 1. O Aaa a Haa

    Pa 109

    Oa a aa aaa, a a aa

    1920 a a , aaa, a aa

    a, a a a a a

    . O a aaa aa, a a a (aa a, aa, TV), a a a

    ( a) a a (a, aaa, a

    a).

    Da a aa a a aa a a a

    aaa.

    Na aa a, aa TV, , a aa 20

    a a , a a a a

    a a aaa aa, a a a aa aaa a a a

    a aa a aaa a . Fa a

    a a aa aa aa

    a a a.

    N a a aa a aa aaa a

    a a, a a a

    Fa 63 Aaa a

    F:://aaa.

    ./

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    133/362

    Ca. 1. O Aaa a Haa

    Pa 110

    aa , aa a

    a, a aa a a aa

    aaa .

    Sa a a a a a,

    aa a

    a. E a a a a, a

    a a a aa a a a,

    aaa a a, a aa,

    a aa a a aa aaa a a

    a a .Ma a a a a a a

    a aaa. A a a aaa

    a aa 20 a a . C ,

    a a a aaa a , a a,

    , a a .

    E aa, a a a aaa a a aaa, a aa

    a a a aa

    a a a aa, aaaa a

    a , , aa, a

    aa aa .

    O aaa, XX a , a a a a

    aa. E ,

    ,

    .92

    92VILLA, S Baa. A

    I . C aa aaa a. SPa: FAUUSP, 2008, . 128 129.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    134/362

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    135/362

    C. 2. A A A D E A

    P 113

    2.1.

    A

    ,

    ,

    , ,

    ,

    S P.

    E ,

    ,

    ,

    .

    T

    .

    2.2. :

    ,

    O ,

    ,

    . ,

    ,

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    136/362

    C. 2. A A A D E A

    P 114

    .93A , ,

    ,

    . E ,

    , ,

    .94

    ,

    ,

    : .

    , ,

    . 95

    O , M

    S A U96, :

    D

    . E ,

    , ,

    ,

    .

    A , ,

    , , ,

    . 97

    93ROIPHE, S R. 10. S P: FAUUSP, 2007, . 13.94I., . 14.95LOUREIRO, C AMORIM, L. T A . 281, 02/2005.....96

    A B E A. . S P: P, 1992.97I., . 26 27.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    137/362

    C. 2. A A A D E A

    P 115

    A

    98,

    . O

    .

    S GRAEFF (1986),

    . E

    . ... C

    , :

    ,

    , .99

    D ,

    ,

    , . A

    ,

    ,

    .

    C , ,

    , , ()

    . N

    , ,

    98

    GRAEFF, E A. . C B A. S P:P E, 1986, . 19.99I., . 20 21.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    138/362

    C. 2. A A A D E A

    P 116

    . E

    ,

    , ,

    . E , , ,

    , ,

    ,

    .

    E

    , , , , ,

    ,

    , ... 100

    N

    GRAEFF (1986). O

    , . C

    , ,

    ,

    .

    100GRAEFF, E A. . C B A. S P:P E, 1986, . 23.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    139/362

    C. 2. A A A D E A

    P 117

    F 64 E P D A .

    F: P E G A I R, MG

    F 65 E Q A A

    .F: P E D I, M G

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    140/362

    C. 2. A A A D E A

    P 118

    2.2.1.

    P , ,

    .

    O . ,

    ,

    . E .

    ,

    .

    S S 101 , ,

    ( )

    ,

    , . O

    ,

    ,

    , . I

    .

    M , ,

    ,

    101SEGNINI JUNIOR, F. , , S P: FAUUSP, 2002, . 108 109.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    141/362

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    142/362

    C. 2. A A A D E A

    P 120

    . 105

    O ,

    . O

    , ,

    , ,

    .

    105SEGNINI JUNIOR, F, , , S P: FAUUSP, 2002, . 113.

    F 66 P R U P(D )F: A F F

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    143/362

    C. 2. A A A D E A

    P 121

    2.2.2.

    :

    D ,

    , ,

    ,

    , ,

    , , .

    T . N

    , ,

    ,

    ,

    . N ,

    .

    C S, ,

    , ,

    ,

    ,

    , .106N

    ,

    107,

    .

    106SEGNINI JUNIOR, F, . IR P, . 15, 24, S P, 2008, . 173.107

    POMPIA, L P SEGNINIJUNIOR, F, . I R P, . 15, 24, S P, 2008, . 166.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    144/362

    C. 2. A A A D E A

    P 122

    N ,

    , . 108

    N A F (2000), ,

    ,

    , : 109

    . I: .

    ,

    , , ,

    ,

    , .. A ,

    , ,

    .

    . C: ,

    , ,

    . E

    , ,

    ,

    , ,

    ,

    .

    S

    ,

    , . E ,

    , , ,

    , ,

    108FONSECA, N A.

    . T . S P: FAUUSP, 2000, . 56 57.109I., . 58 60.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    145/362

    C. 2. A A A D E A

    P 123

    . D

    .

    M

    ,

    , , .

    A EMBRAESP (2009)

    . P

    .

    .V: ,

    ,

    . C

    ( ,

    , ) .110

    S VILLA,

    ,

    . A

    ,

    , , S P,

    .

    C ,

    ,

    110 , , . VILLA, S B.

    . C . S P: FAUUSP, 2008, . 109.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    146/362

    C. 2. A A A D E A

    P 124

    , ,

    . 111

    . C P: VILLA112,

    , .

    P .

    E , ,

    ,

    . S , VILLA,

    :

    ()

    ; ()

    ,

    / ; ()

    ; ()

    ; ()

    .113

    . E :

    / .

    (, , .)

    . T

    111VILLA, S B. . C . S

    P: FAUUSP, 2008, . 110.112I., . 110 111.113I., . 111.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    147/362

    C. 2. A A A D E A

    P 125

    .

    O

    . N

    ,

    . A

    , , : , , , .

    E ,

    ,

    . O

    ,

    .

    E

    . C

    ,

    . M

    .

    S VILLA114, 1999

    , EMBRAESP,

    114VILLA, S B.

    .C . SP: FAUUSP, 2008, . 112.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    148/362

    C. 2. A A A D E A

    P 126

    25.000 S P,

    .

    . I M C:

    . C

    ,

    . A

    . O

    FONSECA115 . N

    , , . N

    ,

    . S , PVC,

    , ,

    ,

    .

    A . A

    , ,

    . O

    . C

    ,

    ,

    ,

    ,

    , , . E

    . D

    , ,

    115

    FONSECA, N A. . T . S P: FAUUSP, 2000, . 60 62.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    149/362

    C. 2. A A A D E A

    P 127

    . C

    ,

    .

    VILLA

    ,

    . 116

    M, VILLA,

    . A

    . A ,

    .

    2.2.2.1.

    A

    2008 2009, ,

    , , ,

    ,

    .

    116VILLA, S B.

    . C . SP: FAUUSP, 2008, . 114.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    150/362

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    151/362

    C. 2. A A A D E A

    P 129

    G 03 L 2008 2010, S P.F: D , 2008 2009

    R 53,17%

    S P,

    23,02%

    0,79%

    3,97%

    5,56%

    1,59%

    3,17%

    2,38%

    23,02%

    0,79%

    11,90%

    0,79%

    0,79%

    0,79%

    11,11%

    0,79%

    3,17%

    4,76%

    7,14%

    12,70%

    0,79%

    0,79%

    1,59%

    1,59%

    &

    &

    .

    ( )

    &

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    152/362

    C. 2. A A A D E A

    P 130

    ,

    , 02 :

    G 04 L 2008 2010, S P .

    F: D , 2008 2009

    H C ( C A) O 35 . O H C

    , ABEA (A B

    E A) SECOVI. A

    320 , 650 ,

    6.500.000

    , 2000

    . O E V T, P A U, P

    A C I, P C I,

    R R E G P O.119

    A ,

    , :

    119.... L E C.

    12,70%

    11,90%

    11,11%

    7,14%

    5,56%

    4,76%

    &

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    153/362

    C. 2. A A A D E A

    P 131

    A

    .

    ... B

    ,

    ,

    ,

    C.120

    R J ( R J A U) O

    1978

    , , ,

    , , ,

    , ,

    ,

    . O 2

    , 70 . O , ,

    P A, , R

    J, . A ,

    . 121 A ,

    :

    . A

    120....

    121.... L D .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    154/362

    C. 2. A A A D E A

    P 132

    . 122

    EGC A O EGC

    E G C,

    1989. A

    M. O

    90.000 ,

    , , ,

    . S 3920 ,

    2 .A

    , ,

    ,

    . A

    .

    T

    ,

    ,

    . 123N

    :

    A :

    ,

    . 124

    122

    ....123....124

    Ibid.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    155/362

    C. 2. A A A D E A

    P 133

    J B A A

    CTE (C T

    E) J B E

    I P, I C, U

    2008, J B

    ,

    :

    E U 70

    , . E U 100

    .

    R .

    E.

    O E , B 125

    U

    O J B ,

    S P , S P,

    .126N

    J

    B.

    M C & A A (MCAA) S FONSECA127

    M C & A A, MCAA,

    E, .

    125B : , , , .126

    ...//2008////.127FONSECA, N A. . T D. FAUUSP, 2000, . 65.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    156/362

    C. 2. A A A D E A

    P 134

    A . A

    :

    A CAA A

    B. 10

    , , .

    . B

    .

    ,

    , ,

    .128

    O MCAA , S

    P P . A

    , :

    , & ,

    , , ,

    , ,

    . 129

    CONTEC C T N ,

    ,

    . A .

    128...129I. L O .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    157/362

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    158/362

    C. 3. F A O M

    P 137

    3.

    3.1.

    A

    . E

    .

    ,

    . D KOTLER

    KELLER130,

    , ,

    .

    P , C

    ; P SANTOS,

    ,

    .131 O

    ,

    . J KOTLER,

    .132 P SCHIFFMAN KANUK,

    ,

    .133

    130KOTLER, P KELLER, K L. . S P: PP H, 2006.131SANTOS, J L . ?.R J:B, 1994, . 7.132KOTLER, P. : , ,

    . S P: A, 1998, . 162.133SCHIFFMAN, L G. KANUK, L L. . R J: LTC, 2000, . 286.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    159/362

    C. 3. F A O M

    P 138

    D

    , ,

    (,

    , ...) ,

    .

    3.2.

    E

    . U . E ,

    .

    U .

    KOTLER ,

    ,

    , , ,

    , ,

    , .134 P

    ,

    . N

    , KOTLER KELLER,

    .135

    O

    . N KOTLER (1998)

    134KOTLER, P. : , ,

    .S P: A, 1998, . 164.135KOTLER, P KELLER, K L. . S P: PP H, 2006, . 177.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    160/362

    C. 3. F A O M

    P 139

    , ,

    . S

    CHURCHILL PETER,

    , ,

    ,

    .136

    3.3.

    U . E

    . KOTLER (1998)

    :

    , , ,

    . C

    KOTLER

    .R

    ,

    ,

    . A

    , ,

    . E

    , ,

    . Q ,

    .

    C ,

    KOTLER ,

    136CHURCHILL, G A. PETER, J. P. : . SP: S, 2000, . 160.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    161/362

    C. 3. F A O M

    P 140

    , ,

    , .

    O

    , ,

    , , ,

    , . N

    . S

    MENDONA137,

    , . P

    ,

    . O , ,

    . E ,

    . T

    , ,

    , ,

    .

    3.4.

    O

    . C

    , ,

    . E

    ,

    137

    MENDONA, M. : .D M. S P: FAUUSP, 2005.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    162/362

    C. 3. F A O M

    P 141

    ,

    . E

    , . E ,

    ,

    ,

    . M

    . H

    . H

    . E

    ,

    .

    3.5.

    A , ,

    .

    , , ,

    ,

    ... ,

    :

    .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    163/362

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    164/362

    C. 3. F A O M

    P 143

    . A

    .139

    A

    ,

    ,

    , TRAMONTANO, ,

    ,

    , .

    3.5.1.

    G .

    , .

    M , , . O , ,

    , .

    O .

    139

    TRAMONTANO, M. , . , , . . T D.S P. FAUUSP, 1998., . 222.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    165/362

    C. 3. F A O M

    P 144

    G 05 T F T E S P, 1960 2002.F: F S: W, 1986.

    G 06 N 1981 2001.

    F: P N A D 1981 1989 1990 2001. IBGE.

    3.5.2.

    G

    . E

    . A ,

    ,

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    166/362

    C. 3. F A O M

    P 145

    , . A

    .

    G 07 F G R 1992 1999.F: S I S 2000. IBGE.

    3.5.3.

    G , ,

    . S

    . T (

    ),

    . S

    DINK (D I, N K), ,

    , . S IBGE,

    1996 2006, 2

    2006.140O

    140HTTP://.//.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    167/362

    C. 3. F A O M

    P 146

    ,

    .141

    3.5.4.

    E . O

    (). O ,

    ,

    ,

    . T , . I

    B, S,

    S P. D

    , ,

    . O ,

    .

    G 08 E P I P B 1940 2020.F: IBGE, 2000.

    141TRAMONTANO, M. , . , , . .T D.

    S P. FAUUSP, 1998.

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    168/362

    C. 3. F A O M

    P 147

    3.5.5.

    O

    . P ,

    ,

    . A

    ,

    , ,

    .

    O :

    G 09 C .F: PNAD / IBGE

    P

    . A

    ,

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    169/362

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    170/362

    C. 3. F A O M

    P 149

    , ,

    .

    M

    ,

    .

    P ARBORE143,

    ,

    ,

    ,

    ,

    ( , ),

    .

    P ,

    ,

    , :

    3.6.1. ()

    S ,

    , , ,

    . O

    . E

    143

    ARBORE, C M. . . D M. S P: FAUUSP, 2010, . 93 .

  • 7/21/2019 ADRIANA_VALLI_MESTRADO_2011 (1).pdf

    171/362

    C. 3. F A O M

    P 150

    , ,

    .

    A :

    A