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O Futebol e as Redes Sociais

O futebol e as redes sociais

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Apresentação realizada da Escola Viva em 15.09.2011

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Page 1: O futebol e as redes sociais

O Futebol e as Redes Sociais

Page 2: O futebol e as redes sociais

Você acha que o futebol é apenas um jogo?

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US$ 76,6mi

US$ 73,3mi

US$ 64mi

US$ 57mi

US$ 56,5mi

Temporada 2010/2011

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Salários

JOGADOR CLUBE MENSAL ANUALCristiano Ronaldo Real Madrid 1.000.000 € 12.000.000 €Lionel Messi FC Barcelona 875.000 € 10.500.000 €Fernando Torres Chelsea 833.000 € 10.000.000 €Yaya Touré Man. City 833.000 € 10.000.000 €Wayne Rooney Man. United 791.000 € 9.500.000 €Ricardo Kaká Real Madrid 750.000 € 9.000.000 €Zlatan Ibrahimovic AC Milan 750.000 € 9.000.000 €Emmanuel Adebayor Real Madrid 708.000 € 8.500.000 €Carlos Tevez Man. City 666.000 € 8.000.000 €Samuel Eto´o Internazionale 666.000 € 8.000.000 €

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Corinthians R$ 867,0Flamengo R$ 689,5São Paulo R$ 664,2Palmeiras R$ 452,9Internacional R$ 277,9Santos R$ 227,9Grêmio R$ 222,8Vasco da Gama R$ 156,5Cruzeiro R$ 151,3Atlético Mineiro R$ 150,5Fluminense R$ 135,7Botafogo R$ 90,7

E no Brasil?

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Flamengo/Olympikus 1,3 milhãoCorinthians/Nike 1,038 milhãoPalmeiras/Adidas 1,027 milhãoSão Paulo/Reebok 380 milInter /Reebok 280 mil

Venda de Camisas em 2010

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Copa do Mundo

Investimento no Brasil para a Copa

R$ 142,3 bilhões, entre 2010 e 2014

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Nós vivíamos em fazendas, depois nós vivemos em cidades e agora vamos

viver na internet!Sean Parker

Primeiro CEO do Facebook

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Nas Redes Sociais

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Rank Topic Intensity Description

#1 Soccer/Football 4 July saw both the Copa America football competition in South America and as the 2011 FIFA Women’s World Cup in Germany where Japan was victorious.

#2 Harry Potter & The Deathly Hallows, Pt. 2 3

The final installment in the Harry Potter film/book series generated a lot of conversation among fans. This was enhanced by the frequent appearance of the other seven Harry Potter films on international TV networks.

#3 Phineas & Ferb 3 Disney’s Phineas and Ferb: Across the Second Dimension hits theaters on August 5. Fans of the old TV show talked about it for weeks.

#4 Norway Explosion/Shootings 3

An explosion in Oslo and a mass shooting at Norwegian Labour Party’s youth camp on island Utoya, Buskerud in Norway prompted a show of support for the victims with a moment of silence.

#5 Justin Bieber 3 Why did Justin Bieber trend? Cause he’s the Biebs! Duh.

#6 Twitter 3 Users talked a lot about Twitter this month with hashtags like #ThingsWeLearnedOnTwitter & #WhenTwitterWasDown.

#7 Nickelodeon 2The TV channel TeenNick aired a block of programming called “The ’90s Are All That” which contained Nickelodeon shows from the 90s. Some of the trends that came from viewers reminiscing were Kenan & Kel, Drake & Josh, Doug, Clarissa Explains, Ren & Stimpy and Rugrats & Catdog.

#8 Casey Anthony Trial 2Many users on Twitter were absorbed by the closing arguments in the murder case against Casey Anthony and later voiced their opinion online when she was pronounced not guilty of killing her 2 year-old daughter, Caylee.

#9 Amy Winehouse 1Amy Winehouse was found dead in her flat. She was 27 and users noted that this is the same age as Janis Joplin, Kurt Cobain, Jimi Hendrix, Jim Morrison, Brian Jones and other members of the “27 Club.”

#10 Cowboys & Aliens 2 The genre-blending film was released to theaters on July 29 and got a very positive response on Twitter.

Diz aí, qual o tamanho do barulho do futebol nas redes?

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Real Madrid 19,275,885 2,280,680 41,908,657

Barcelona 19,995,617 1,258,539 59,778,775

Manchester U. 18,880,004

L A Lakers 10,150,897 2,140,603

Arsenal 7,469,661 889,569

Liverpool 6,985,227 453,220

Chelsea 7,106,448 360,087 25,510,713

Galatasaray 5,979,869 395,312

Milan 5,689,920 145,555 50,058,822

N Y Yankees 4,486,431 435,600

Clubes nas Redes Sociais

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Cristiano Ronaldo - Futebol 33,612,623 4,080,599 4,838,145

Kaká - Futebol 11,081,935 5,793,568

Lionel Messi - Futebol 24,408,592 2,990,187

LeBron James - Basquete 8,283,924 2,458,799 9,368,148

Shaq - Basquete 2,400,262 4,292,913

Beckham - Futebol 13,606,326

Michael Jordan - Basquete 13,369,795

Iniesta - Futebol 7,799,694 1,590,062 413,772

Rooney - Futebol 7,800,587 1,380,182

John Cena - WWE 8,492,828 882,334

Atletas nas Redes Sociais

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Corinthians 1,093,929 505,545 3,375,413

Flamengo 945,183 515,058 2,290,717

São Paulo 743,518 467,106 1,218,860

Palmeiras 412,831 347,816 684,251

Vasco da Gama 336,074 107,816 480,172

Santos 298,123 174,107 394,549

No Brasil – Clubes

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Cases de Sucesso

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#

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Eu Presidente

90 Blogs1195 seguidores no Twitter1164 curtir no Facebook

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E o que eu posso fazer?

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Hiran Eduardo Murbach@hiran7 @dal1914