Marketing Marathon 2016 - Magnifinance

http://www.magnifinance.com/

A nossa história

Sócios a gerir uma consultora informática

A nossa História

Sócios a gerir uma consultora informática

Faturação

Despesas da Empresa

Pagamentos /Recebimentos

Justificação de movimentos

bancários

A nossa história

Soluções existentes

A nossa história

Sales & Purchases

?

Treasury Management

???

Accounting!!!

Tax Filling

Financial Reports

Soluções existentes

Decisões financeiras sem assertividade

Lentidão na decisão

Sem numero de atendimento

Parceiros

Custo elevado

Trabalho Manual

Erros de introdução

Complexo

A nossa história

Gestão do dinheiro

ContabilidadeFaturação e Custos

Imaginámos

Lançamento

Lançamento

Posicionamento

#noTyping

Automático

Disponível e Moderno

Desenhado para pessoas

Online

Num. telefone no site

Chat a qualquer hora

Resposta rápida a emails

Posicionamento


Posicionamento


Posicionamento

Desenhado para pessoas

Online

Num. telefone no site

Chat a qualquer hora

Resposta rápida a emails


Posicionamento


Posicionamento


Posicionamento

Estratégia €19,90/ mês / empresa

Pricing

Estratégia

Mercado

Micro e Pequenas até 20

trabalhadores

Começar em Portugal

Pensar Globalmente

Abordagem ao

mercado

Canais

Abordagem ao

mercado

Canais

InvoicingPurchase & Expense

Recognition

Proprietary Bank Synchronization

Treasury Management Tax Accounting

Barreiras à Internacionalização

Integration with local accounting Software



Vantagens para a Internacionalização

Abordagem ao

mercado

Abordagem ao

mercado

Influenciadores de compra

Contabilistas AssociaçõesPlataformas Tecnológicas

Conclusão

Alinhamento com a necessidade

Telefonema/ Chat/ Email

Reacção a feedback

Apoio aos influenciadores

Crescimento

Coerência da Experiência

Celestial Navigati

on

around 1500 A.D.

Modern Navigati

on

André Silva, CMO Inbound traffic and

registration generation

Worked at Deloitte as a Consultant

Project management experience Insurance and Logistics industries

Diogo Nesbitt, CCO & CFO Trial conversion,

clients renewal and customer satisfaction

Worked as a freelance project manager

Project management experience in Banking and Transportation industries

Jorge Santos, CEO & CPO Product development,

platform architect and KPIs

Worked at Cisco Systems SF as a Software Developer

Project management experience in Media and Transportation industries

Founders worked together for the past 6 years, with 5 years of entrepreneurial experience in prior startups

Team

Cash flow control

around 1500 A.D.

Imagine

Automagically Updated Purchases and Expenses

Automagically Updated Bank Movements

Real-time cash flow management made possible through proprietary bank account synchronization and OCR processes

Treasury Management

AccountingSales & Purchases

Our Solution

InvoicingPurchase & Expense

Recognition

Proprietary Bank Synchronization

Treasury Management Tax Accounting

Internationalization barrier

Integration with local accounting SoftwareCompetit

ive Positioni

ng



Internationalization advantage

Secondary markets (dedicated website but without bank reconciliation)

Core markets

Major cloud-based solutions Local non-cloud based solutions

Our competitive space

Europe

S/C AmericaN. America

Asia

Africa

Total Market €15B

90 MProspects

Germany

Italy

Spain

Portugal

1.5

3.7

2.5

0.8

Number of Micro businesses (million)

Germany

ItalyPortugal

Spain

Near Term Expansion€1,4B

8,5MProspects

Reference:

Addressable

Markets

One year ago we were distinguished as the winner of Caixa Empreender Award that came with a €200k investment

Milestone

Milestones:

Platform develop

ment

Accounting Soft. Synchronization

Stock Management

Sidekick Mobile App (iOS + Android)

Reliable Product

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2336

5969 72

8799 105

125

165

215

257

Number of Paying Customers

Mar Apr May Jun Jul Aug Sep Oct Nov Dec

660793 843

1,0211,164

1,271

1,536

2,036

2,692

3,120

MRR

Milestones:

Traction

Partnership with Accounting

Firms

Milestones:

Business Develop

ment

Hired biz. dev. >10 years sales experience in

financial software

Got investment from Wayra

(Telefónica Group)

Looking to raise €600k for the next 18 months of runway…

Overhead12%

Marketing and Sales46%

Product Devel-opment

32%

International9%

Seed Round

Following Completion of Seed Round

Founders 68,00%

Caixa Capital 18,00%

WAYRA (Telefónica Group) 4,00%

New investors 10,00%

Total 100,00%

…with €250k and €100k having already been committed by Caixa Capital and Wayra.

Seed Round

2016

Invoicing and Expense Mobile App

Connect Customers with Financial Products

Point of Sale Feature

2017 Mid 2017Mid 2016Product Develop

ment Plan

2016 2017

Invoicing and Recognition rules

Continuous work with accounting firms

Integration with accounting software

Mid 2017Mid 2016Entry in Spain

Milestones

Dec.2016

Dec.2015

260

800

2.300

Jun.2017

Jun.2016

6.000Projected Customer Growth

87 865

Dec.2016

Dec.2015

€3.120€10.002

€30.143

Jun.2017

Jun.2016

€87.865Projected

MRR Growth

2018

Internationalization

Up-selling & Cross-Selling

Product

20205 Year Plan

2019 2021

Financial Services Integration Business Analytics Immersive Data Viz.

Credit and Investment

Business Optimization

Business Marketplaces

= 7M businesses

= 8,5M businesses

= 20,5M businesses

Potential Exits Merger or

Acquisition IPOOwner Buyout

Join us in enabling SMBs across the world to manage their cash flow in just 5 daily minutes

Thank you!

Jorge Rodrigues dos Santos

email: [email protected]

http://www.magnifinance.com/

Proprietary Bank account synchronization

We developed our own bank account synchronization technology

Works with banks worldwide.

We have implemented new banks in ~5 days

+65.000 bank movements synchronized

To add a new bank we just need one client of the bank to give us authorization and internet access credentials.

Technology

Expenses and supplier invoice recognition

Submit supplier invoices and expenses by simply sending a photo from your phone to a MagniFinance email address

Character extraction is done by a top-of-the-industry OCR, from there we use our own data extraction algorithms

Our clients say:

Technology

Intelligent reconciliation suggestions

We have a document to bank movement reconciliation engine that constantly makes suggestions on a large number of parameters.

With bank movements and inbound invoices effortlessly updated onto the platform we can give intelligent reconciliation suggestions that allow managers to have real-time and precise treasury planning.

Technology

Access MagniFinance across multiple platforms

Screenshot

Setup alert and view updated bank feed of all your bank accounts in one place

Screenshot

Easily look up your company’s financial records

Screenshot

Quick and easy analysis of your real-time treasury position

Screenshot