Comportamiento Del Comprador

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LEIDY JAZMIN ARGOTI OJEDA

MARIA ALEJANDRA VALENCIA DIAZ

CLAUDIA LORENA MONTOYA MORALES

MARIA GIOMARA RIOS GOMEZ

Es aquella persona que por medio de un capital económico satisface una necesidad

o un gusto.

Factores exógenosFactores endógenos

Mercado disponibleMercado meta

Mercado realMercado potencial

SecundarioPrimario

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lenguaje

Conocimiento

FAMILIA

LA IGLESIA

ESCUELA

MANIFESTACIONES DE

CULTURA

                

ASPECTOS SUBCULTURALES

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SE CONOCEN LAS

DIFERENCIAS POR MEDIO DE

GRUPO DE REFERENCIA

GRUPO SECUNDARIO

RELACIONES

GRUPO PRIMARIO

RELACIONES

CONSTANTE

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Aprendizaje, retención y memorización

Familia

Motivación

AutoconceptoPersonalidad

A LA HORA DE VENDER UN

PRODUCTO O SERVICIO ES IMPORTANTE CONOCER LOS

GUSTOS DE CADA INDIVIDUO

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