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Online service for project management based on adaptable processes, to help standardize best practices, revolutionizing the implementation of international certifications.

Caixa Empreender Award 2016| Scraim (CMU inRes)

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Page 1: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Online service for project management based on

adaptable processes, to help standardize best practices,

revolutionizing the implementation of international certifications.

Page 2: Caixa Empreender Award 2016|  Scraim (CMU inRes)

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Page 10: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Certifications are..

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Page 11: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Time consuming

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4

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Exhausting

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Page 13: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Expensive

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Page 14: Caixa Empreender Award 2016|  Scraim (CMU inRes)

For certification organizations typically lack

Internal expertResources with

availability

Time to stop and improve

Money forexpensive and long

certifications

Process improvementExperts consultants

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Page 15: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Certifications savings for a 20/50 person company

1.

2.

3.

X4 TIMES FASTER

X6 TIMES CHEAPER

in-house resources!

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Page 16: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Solution

Portfolio and project

management

SaaS Full lifecycle

management

Ready made

processesAdaptable to

company needs

Assessment for

certifications

Instant process

assurance

1.

2.

3.

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Page 17: Caixa Empreender Award 2016|  Scraim (CMU inRes)

ICT MARKET (2013)

• €3 275 Billion

• 50 Million companies

Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission

THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”

Statista 2015, NABE, NACEICT - Information and Communications TechnologyPPM - Project Portfolio Management

Source: SalesforceCompanies < 500M revenue

Market opportunityRevenues for Global, US, and EU ICT Market in 2013

10

Page 18: Caixa Empreender Award 2016|  Scraim (CMU inRes)

ICT MARKET (2013)

• €3 275 Billion

• 50 Million companies

US & EU ICT MARKET

(2013)

• USA € 959 Billion

• EU € 878 Billion

Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission

THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”

Statista 2015, NABE, NACEICT - Information and Communications TechnologyPPM - Project Portfolio Management

Source: SalesforceCompanies < 500M revenue

Market opportunityRevenues for Global, US, and EU ICT Market in 2013

10

Page 19: Caixa Empreender Award 2016|  Scraim (CMU inRes)

ICT MARKET (2013)

• €3 275 Billion

• 50 Million companies

US & EU ICT MARKET

(2013)

• USA € 959 Billion

• EU € 878 Billion

SMB ICT COMPANIES

• USA € 0,4 Billion

• EU € 0,8 BillionAssuming €1000 spent in

tools per company

Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission

THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”

Statista 2015, NABE, NACEICT - Information and Communications TechnologyPPM - Project Portfolio Management

Source: SalesforceCompanies < 500M revenue

Market opportunityRevenues for Global, US, and EU ICT Market in 2013

10

Page 20: Caixa Empreender Award 2016|  Scraim (CMU inRes)

ICT MARKET (2013)

• €3 275 Billion

• 50 Million companies

US & EU ICT MARKET

(2013)

• USA € 959 Billion

• EU € 878 Billion

SMB ICT COMPANIES

• USA € 0,4 Billion

• EU € 0,8 BillionAssuming €1000 spent in

tools per company

Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission

THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”

Statista 2015, NABE, NACEICT - Information and Communications TechnologyPPM - Project Portfolio Management

Source: SalesforceCompanies < 500M revenue

Market opportunityRevenues for Global, US, and EU ICT Market in 2013

10

Page 21: Caixa Empreender Award 2016|  Scraim (CMU inRes)

ICT MARKET (2013)

• €3 275 Billion

• 50 Million companies

US & EU ICT MARKET

(2013)

• USA € 959 Billion

• EU € 878 Billion

SMB ICT COMPANIES

• USA € 0,4 Billion

• EU € 0,8 BillionAssuming €1000 spent in

tools per company

Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission

THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”

Statista 2015, NABE, NACEICT - Information and Communications TechnologyPPM - Project Portfolio Management

Only 0.5% are certified

Source: SalesforceCompanies < 500M revenue

Market opportunityRevenues for Global, US, and EU ICT Market in 2013

10

Page 22: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Competition Market Share

The TOP 5

By TOTAL CUSTOMERS

The TOP 5

By TOTAL USERS

880k Microsoft Project

285k Basecamp

200k Podio

180k Freedcamp

102k Teamwork Project Manager

30m Atlassian

22m Microsoft Project

15m Basecamp

1.5m Smartsheet

1.25m VersionOne

* PPM – Project and Portfolio ManagementSources: http://www.marketsandmarkets.com/PressReleases/project-portfolio-management-software.asp

Sources: Gartner - http://www.gartner.com/newsroom/id/2481915

http://www.capterra.com/project-management-software/#infographic

PPM market is expected to grow from $2 270.4 million (2,3 B) in 2014 to $3,983.0 million (4 B) by 2019 Annual

Growth Rate of approx. 12%

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Page 23: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Competitive landscape – PPM

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Page 24: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Competitive landscape – Certification

Appraisal Assistant

Appraisal Wizard

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Page 25: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Competitive landscape – PPM & Certification

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Page 26: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Portfolio and Project Management

Features

Software as a Service

Full Software Development Lifecycle Management

Adaptable Ready-made Development Processes

Only “On Premises” version,Cloud Version doesn’t support it

using workflows

Automatic Assessment forCertifications

Advanced Features for Process and Project Management

**

Pricing for 5 / 15 / 25 users$ per month

Free / 118 / 407 Free / 900 / 1500 50 / 260 / 500

Differentiators

** Research Projects15

Page 27: Caixa Empreender Award 2016|  Scraim (CMU inRes)

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Achievements and Traction

R&D Projects

AIMS 1 & 2

Consortia (FEUP & Match Profiler)

AwardsIn Res CMU

Portugal (Caixa Capital)

Pittsburgh

Silicon Valley

US Pilotsand

Partners

First US Customers

Great US Partners

WorkshopsUSA

Page 28: Caixa Empreender Award 2016|  Scraim (CMU inRes)

16

Achievements and Traction

R&D Projects

AIMS 1 & 2

Consortia (FEUP & Match Profiler)

AwardsIn Res CMU

Portugal (Caixa Capital)

Pittsburgh

Silicon Valley

US Pilotsand

Partners

First US Customers

Great US Partners

WorkshopsUSA

Page 29: Caixa Empreender Award 2016|  Scraim (CMU inRes)

16

Achievements and Traction

R&D Projects

AIMS 1 & 2

Consortia (FEUP & Match Profiler)

AwardsIn Res CMU

Portugal (Caixa Capital)

Pittsburgh

Silicon Valley

US Pilotsand

Partners

First US Customers

Great US Partners

WorkshopsUSA

Page 30: Caixa Empreender Award 2016|  Scraim (CMU inRes)

16

Achievements and Traction

R&D Projects

AIMS 1 & 2

Consortia (FEUP & Match Profiler)

AwardsIn Res CMU

Portugal (Caixa Capital)

Pittsburgh

Silicon Valley

US Pilotsand

Partners

First US Customers

Great US Partners

WorkshopsUSA

Page 31: Caixa Empreender Award 2016|  Scraim (CMU inRes)

16

Achievements and Traction

R&D Projects

AIMS 1 & 2

Consortia (FEUP & Match Profiler)

AwardsIn Res CMU

Portugal (Caixa Capital)

Pittsburgh

Silicon Valley

US Pilotsand

Partners

First US Customers

Great US Partners

WorkshopsUSA

Page 32: Caixa Empreender Award 2016|  Scraim (CMU inRes)

16

Achievements and Traction

R&D Projects

AIMS 1 & 2

Consortia (FEUP & Match Profiler)

AwardsIn Res CMU

Portugal (Caixa Capital)

Pittsburgh

Silicon Valley

US Pilotsand

Partners

First US Customers

Great US Partners

WorkshopsUSA

Page 33: Caixa Empreender Award 2016|  Scraim (CMU inRes)

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Page 34: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Go to Market Strategy

LAUNCHING. Strongstep network. ICT related University courses

EUROPE. Local partners such as Tecnalia – European Software Institute

USA. Strongstep partners. Accelerators, Incubators and Business Consultants

Partnerships and Distributors

Conferences and Events

Scientific articles

Magazine articles

Influencer marketing

Referral Program

18

Page 35: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Go to Market Strategy

LAUNCHING. Strongstep network. ICT related University courses

EUROPE. Local partners such as Tecnalia – European Software Institute

USA. Strongstep partners. Accelerators, Incubators and Business Consultants

Partnerships and Distributors

Conferences and Events

Scientific articles

Magazine articles

Influencer marketing

Referral Program

18

Page 36: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Go to Market Strategy

LAUNCHING. Strongstep network. ICT related University courses

EUROPE. Local partners such as Tecnalia – European Software Institute

USA. Strongstep partners. Accelerators, Incubators and Business Consultants

Partnerships and Distributors

Conferences and Events

Scientific articles

Magazine articles

Influencer marketing

Referral Program

18

Page 37: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Go to Market Strategy

LAUNCHING. Strongstep network. ICT related University courses

EUROPE. Local partners such as Tecnalia – European Software Institute

USA. Strongstep partners. Accelerators, Incubators and Business Consultants

Partnerships and Distributors

Conferences and Events

Scientific articles

Magazine articles

Influencer marketing

Referral Program

18

Page 38: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Go to Market Strategy

LAUNCHING. Strongstep network. ICT related University courses

EUROPE. Local partners such as Tecnalia – European Software Institute

USA. Strongstep partners. Accelerators, Incubators and Business Consultants

Partnerships and Distributors

Conferences and Events

Scientific articles

Magazine articles

Influencer marketing

Referral Program

18

Page 39: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Roadmap

Seed Round

• Standard plan

• EU partnerships

• Marketing

• London launch event

1st Year

19

Page 40: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Roadmap

Seed Round

• Standard plan

• EU partnerships

• Marketing

• London launch event

• Enterprise plan

• US partnerships

• Scrum, CMMI, PMI

Lean Confs.

• Pittsburgh launchevent

1st Year 2nd Year

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Page 41: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Roadmap

Seed Round Series A

End of 3rd Year

• Standard plan

• EU partnerships

• Marketing

• London launch event

• Enterprise plan

• US partnerships

• Scrum, CMMI, PMI

Lean Confs.

• Pittsburgh launchevent

• Conferences Sponsorship

• US patent registry

• Silicon Valley Office

• Funding

1st Year 2nd Year 3rd Year

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Page 42: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Seed Round

€1 000 000

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Page 43: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Seed Round

€1 000 000

Outcome of investment by 3rd year:

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Page 44: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Seed Round

€1 000 000

Outcome of investment by 3rd year:

• +1200 paid licenses for a revenue of 5M €

• Break-even early 2nd year

• Established key EU and US Partnerships

• Product tweaked for the US Market

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Page 45: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Seed Round

€1 000 000

Where does the money go?

Outcome of investment by 3rd year:

• +1200 paid licenses for a revenue of 5M €

• Break-even early 2nd year

• Established key EU and US Partnerships

• Product tweaked for the US Market

20

Page 46: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Seed Round

€1 000 000

YEAR 1 YEAR 2 YEAR 3

Salaried Labor Annual Expenses 31% 24% 21%

General Expenses (Servers, Travel & Administrative)

31% 17% 11%

Marketing & Sales Expenses 9% 14% 21%

Distributors Costs 28% 45% 48%

Total Costs (per year) 283 329 € 580 615 € 1 158 779 €

Where does the money go?

Outcome of investment by 3rd year:

• +1200 paid licenses for a revenue of 5M €

• Break-even early 2nd year

• Established key EU and US Partnerships

• Product tweaked for the US Market

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Page 47: Caixa Empreender Award 2016|  Scraim (CMU inRes)

Payoff

Exit Strategy – Selling in 5th year

• 108 Million €

• NPV 32,3 Million €

To one of the companies:

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€108 Million