Modelo de Negócio: Modelo de Negócio: formação de um formação de um

conceitoconceito

Rafael Paim

COPPE / UFRJ

Cadeira de Estratégia e Modelos de Negócios

Método

Busca por definições conceituais:– Ferramenta de busca da CAPES – www.

periodicos.capes.gov.br– Ferramenta de Busca Copernic (multi

browser)

Seleção dos Resultados Análise e Conclusão

Principais Resultados

Viscio, Albert J. and Pasternack , Bruce A. - Toward a New Business Model – Strategy & Business, Booz, Allen and Hamilton, Second Quarter 1996

Dowding, Howard - The Universal Business Model - http://www.howarddowding.com/, 2001

M. Karsten a, * , J. Schmitt a , B. Stiller b , L. Wolf a,c - Charging for packet-switched network communication motivation and overview - Computer Communications 23 (2000) 290–302

Eldon Y. Li a,*,1 , Houn-Gee Chen B - Output-driven information system planning: a case study - Enterprise process model Information & Management 38 (2001) 185±199.

Paul Timmers, Business Models for Electronic Markets - European Commission, Directorate-General III, April 1998*

THE BUSINESS ENVIRONMENT

Viscio, Albert J. and Pasternack , Bruce A. - Toward a New Business Model – Strategy & Business, Booz, Allen and Hamilton, Second Quarter 1996

THE NEW BUSINESS MODEL

Viscio, Albert J. and Pasternack , Bruce A. - Toward a New Business Model – Strategy & Business, Booz, Allen and Hamilton, Second Quarter 1996

A NEW BUSINESS UNIT MODEL

Viscio, Albert J. and Pasternack , Bruce A. - Toward a New Business Model – Strategy & Business, Booz, Allen and Hamilton, Second Quarter 1996

The Universal Business Model:

The Aspects of an Organization

Dowding, Howard – The Universal Business Model - http://www.howarddowding.com/, 2001

Understand. Analyze, Evaluate, Commercial and non-profit organizations. A single model of

how all organizations work!

External infrastructure

Dowding, Howard – The Universal Business Model - http://www.howarddowding.com/, 2001

O Modelo de Empresa

O Modelo de Empresa

A perspective on the digital interactive service industry for building professionals

Internet-based Business Models

Mitsuru Kodama Mitsuru Kodama

Mitsuru Kodama, Customer value creation through community-basedinformation networks Community Laboratory, 6-2-21 Schin Machi, Hoya Shi, Tokyo 202, Japan

Business models

Business models are perhaps the most discussed and least understood aspect of the web. There is so much talk about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means

Definição:In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue. The business model spells-out how a company makes money by specifying where it is positioned in the value chain.

Michael Rappa is the Alan T. Dickson Distinguished University Professor of Technology Management at North Carolina State University in Raleigh, North Carolina

Business Models

.. Brokerage .. Advertising .. Infomediary .. Merchant .. Manufacturer .. Affiliate .. Community .. Subscription .. Utility

Michael Rappa is the Alan T. Dickson Distinguished University Professor of Technology Management at North Carolina State University in Raleigh, North Carolina

PATENTED BUSINESS METHODS

Company Patent Number and Description

Amazon.com One-click purchase:5,960,411 -- Method and system for placing a purchase order via a communications network.Affiliate program technique:6,029,141 -- Internet-based customer referral system.

DoubleClick On-line advertising and related measurement:5,948,061 -- Method of delivery, targeting, and measuring advertising over networks.

Juno On-Line Services Off-line interactive advertising:5,848,397 -- Method and apparatus for scheduling the presentation of messages to computer users.5,838,790 -- Advertisement authentication system in which advertisements are downloaded for off-line display.5,809,242 -- Electronic mail system for displaying advertisement at local computer received from remote system while the local computer is off-line the remote system.

Michael Rappa is the Alan T. Dickson Distinguished University Professor of Technology Management at North Carolina State University in Raleigh, North Carolina

Finding the right e-business Model

Martinez. , Pete Models made “e ”:What business are you in? IBM Global Service. 2000

Timmers: Business Models for Electronic Markets

Definition of a business model– ¨ An architecture for the product, service and

information flows, including a description of the various business actors

– and their roles; and– ¨ A description of the potential benefits for the

various business actors; and– ¨ A description of the sources of revenues.

Paul Timmers, Business Models for Electronic Markets - European Commission, Directorate-General III, April 1998*

Modelos de Negócios

Paul Timmers, Business Models for Electronic Markets - European Commission, Directorate-General III, April 1998*

Modelos de Negócios para Internet

Paul Timmers, Business Models for Electronic Markets - European Commission, Directorate-General III, April 1998*

ConclusãoMacro

AmbienteLongoPrazo

Negócio

Modelo de Gestão

Modelo deOperações

Estratégia

Modelo deNegócio

Modelo de Gestão

Modelo deOperações

Estratégia

Modelo de

Con

sistência

Médio

Prazo

Conclusão

Mer

cado

MacroAmbiente

LongoPrazo

Negócio

Modelo de Gestão do Negócio

Modelo deOperações

Estratégia

Modelo de MédioPrazo

ATVsATVs ATVs ATVs

Horizontal, Indicadores, Sistemas

Tipo doNegócio

Conclusão

Con

sistência

Estratégia

Modelo de Negócio

Modelo de Gestão

Modelo deOperações

Propósito e Finalidades

(Estratégia para entrada no Negócio)

Estrutura de produtos, processos, informações e responsáveis integrados

para um determinado nicho de negócio

Estrutura de Tomada de Decisão na Coordenação, Controle e Orientação da

Organização

Atividades realizadas pela Organização

Definição de Modelo de Negócio

Estrutura de produtos, processos, informações e responsáveis integrados para um determinado nicho de negócio

As orientações sob que tipo de modelo de negócio escolher ou adotar, dependem de desdobramentos da estratégia e propósito do empreendimento.

A estratégia deve passar orientações de mais longo prazo para o primeiro tipo.

Modelo de Gestão

Estrutura de Tomada de Decisão na Coordenação, Controle e Orientação da Organização

Interfaces conceituais e práticas com Estratégia

A estratégia deve passar orientações de mais longo prazo para o primeiro tipo.

Em função da escolha/objetivo definido o tipo de modelo de gestão a entrara.

Interfaces conceituais e práticas com Modelo de Operações

Atividades realizadas pela Organização devem ser consistentes com as diretrizes estratégicas.

Estudos Futuros

Electronic Publishing R and D ews and Resources, El.pub, topics, Business models and the market, http://inf2.pira.co.uk/top002.htm/

Definições formais encontradas

Enterprise process model. A Business function received, processed, and sent information to and from various entities as well as the other Business functions. These flows of information constituted the enterprise process model [34] of the bank. This is also called a ``business model'' [16].[16] J. Kanter, Management Information Systems, 3rd Edition, Prentice-Hall, Englewood Cliffs, NJ, 1984.[34] J.L. Whitten, L.D. Bentley, System Analysis and Design Methods, Irwin/McGraw-Hill, Boston, MA, 1998.

Eldon Y. Li a,*,1 , Houn-Gee Chen B - Output-driven information system planning: a case study - Enterprise process model Information & Management 38 (2001) 185±199.

Enterprise process model

Charging for packet-switched network communication motivation and overview

6. Issues for business models In order to attract and justify the necessary investments into communication infrastructure, it is essential to have a clear business model, which ensures profitable operation of a communication network in a competitive environment. Revenues may be gained from the provision of pure Internet services up to value-added service provision, even including content. But as identified by [52], the pure basic Internet service access provisioning may not show any chances of revenues any more. However, the search for appropriate business models has to be carried out by carefully analysing the relationship of economic and technical aspects of service provisioning. One crucial aspect is given by the potential of product differentiation for network services and value added-services, resulting in strategies which service portfolio is potentially successful. To this end, it is largely impossible to predict future trends in both areas, since the market situation in the current Internet is changing rapidly and prerequisites change almost every week. There-fore, we can only give an overview about the relevant issues. 6.1. Technical aspects of service provision The large range of proposals for providing multi-service communication networks has been presented and classified in Section 2. The notion of network and service performance includes the transmission quality expressed for packets or flows as well as the blocking probability for flows which need guaranteed performance. It might be possible to assemble flow-based guarantees from a service that specifies only packet-based performance objectives, but it is specula-tion whether this satisfies all eventual applications and whether it comes at the cost of additional complexity at higher layers. Further, it is important to notice the inherent problem of a network specifying flow or packet perfor-mance, whereas the user’s notion of performance is tied to a complete application session or a transaction, which might consist of multiple network flows or simply a small set of inter-related packets.

Technical aspects of service provision Demand structure Predictability Commercial service layers Vertical integration

Business model / organizational design model

Karl R. Lang , Andrew B. Whinston - A design of a DSS intermediary for electronic markets. Decision Support Systems 25 1999 181–197

Taxonomy of Internet Commerce In this taxonomy, Internet Commerce falls into two broad

categories. These are Transplanted real-world Business Models (business activities which occur naturally in the real-world and have been transplanted onto the Internet) and Native Internet Business Models (business activities which have evolved in the Internet environment and are native to it).

I am using the term "business" in its broadest sense including barter, exchange, interaction and activities of a transactional nature. These do not necessarily involve money but are still commercial. Business or commerce should be understood as those cultural activities which are transactional. The net is a hot house of transactional fecundity and for this reason this taxonomy is necessarily incomplete.

Bambury, Paul. Taxonomy of Internet Commercebuilding professionals

A perspective on the digital interactive service industry for building professionals

Recent advent of the industry has resulted in various new business models being utilised not only for business process improvement but also more strategically for market penetration and business expansion. Through the use of three examples viz. interactive content studio, content rights intermediary and virtual community, this paper investigates the current and potential impacts of these new models upon the businesses within the building sectors.

Boon Kee Low ) , Brian Sloan A perspective on the digital interactive service industry for building professionals -. Automation in Construction 10 2001 229–237