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Online service for project management based on
adaptable processes, to help standardize best practices,
revolutionizing the implementation of international certifications.
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Certifications are..
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Time consuming
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Exhausting
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Expensive
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For certification organizations typically lack
Internal expertResources with
availability
Time to stop and improve
Money forexpensive and long
certifications
Process improvementExperts consultants
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Certifications savings for a 20/50 person company
1.
2.
3.
X4 TIMES FASTER
X6 TIMES CHEAPER
in-house resources!
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Solution
Portfolio and project
management
SaaS Full lifecycle
management
Ready made
processesAdaptable to
company needs
Assessment for
certifications
Instant process
assurance
1.
2.
3.
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ICT MARKET (2013)
• €3 275 Billion
• 50 Million companies
Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission
THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”
Statista 2015, NABE, NACEICT - Information and Communications TechnologyPPM - Project Portfolio Management
Source: SalesforceCompanies < 500M revenue
Market opportunityRevenues for Global, US, and EU ICT Market in 2013
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ICT MARKET (2013)
• €3 275 Billion
• 50 Million companies
US & EU ICT MARKET
(2013)
• USA € 959 Billion
• EU € 878 Billion
Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission
THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”
Statista 2015, NABE, NACEICT - Information and Communications TechnologyPPM - Project Portfolio Management
Source: SalesforceCompanies < 500M revenue
Market opportunityRevenues for Global, US, and EU ICT Market in 2013
10
ICT MARKET (2013)
• €3 275 Billion
• 50 Million companies
US & EU ICT MARKET
(2013)
• USA € 959 Billion
• EU € 878 Billion
SMB ICT COMPANIES
• USA € 0,4 Billion
• EU € 0,8 BillionAssuming €1000 spent in
tools per company
Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission
THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”
Statista 2015, NABE, NACEICT - Information and Communications TechnologyPPM - Project Portfolio Management
Source: SalesforceCompanies < 500M revenue
Market opportunityRevenues for Global, US, and EU ICT Market in 2013
10
ICT MARKET (2013)
• €3 275 Billion
• 50 Million companies
US & EU ICT MARKET
(2013)
• USA € 959 Billion
• EU € 878 Billion
SMB ICT COMPANIES
• USA € 0,4 Billion
• EU € 0,8 BillionAssuming €1000 spent in
tools per company
Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission
THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”
Statista 2015, NABE, NACEICT - Information and Communications TechnologyPPM - Project Portfolio Management
Source: SalesforceCompanies < 500M revenue
Market opportunityRevenues for Global, US, and EU ICT Market in 2013
10
ICT MARKET (2013)
• €3 275 Billion
• 50 Million companies
US & EU ICT MARKET
(2013)
• USA € 959 Billion
• EU € 878 Billion
SMB ICT COMPANIES
• USA € 0,4 Billion
• EU € 0,8 BillionAssuming €1000 spent in
tools per company
Sources: ANNUAL REPORT ON EUROPEAN SMBs 2012/2013 from European Commission
THE 2012 PREDICT REPORT - An Analysis of ICT R&D in the EU and Beyond”
Statista 2015, NABE, NACEICT - Information and Communications TechnologyPPM - Project Portfolio Management
Only 0.5% are certified
Source: SalesforceCompanies < 500M revenue
Market opportunityRevenues for Global, US, and EU ICT Market in 2013
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Competition Market Share
The TOP 5
By TOTAL CUSTOMERS
The TOP 5
By TOTAL USERS
880k Microsoft Project
285k Basecamp
200k Podio
180k Freedcamp
102k Teamwork Project Manager
30m Atlassian
22m Microsoft Project
15m Basecamp
1.5m Smartsheet
1.25m VersionOne
* PPM – Project and Portfolio ManagementSources: http://www.marketsandmarkets.com/PressReleases/project-portfolio-management-software.asp
Sources: Gartner - http://www.gartner.com/newsroom/id/2481915
http://www.capterra.com/project-management-software/#infographic
PPM market is expected to grow from $2 270.4 million (2,3 B) in 2014 to $3,983.0 million (4 B) by 2019 Annual
Growth Rate of approx. 12%
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Competitive landscape – PPM
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Competitive landscape – Certification
Appraisal Assistant
Appraisal Wizard
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Competitive landscape – PPM & Certification
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Portfolio and Project Management
Features
Software as a Service
Full Software Development Lifecycle Management
Adaptable Ready-made Development Processes
Only “On Premises” version,Cloud Version doesn’t support it
using workflows
Automatic Assessment forCertifications
Advanced Features for Process and Project Management
**
Pricing for 5 / 15 / 25 users$ per month
Free / 118 / 407 Free / 900 / 1500 50 / 260 / 500
Differentiators
** Research Projects15
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Achievements and Traction
R&D Projects
AIMS 1 & 2
Consortia (FEUP & Match Profiler)
AwardsIn Res CMU
Portugal (Caixa Capital)
Pittsburgh
Silicon Valley
US Pilotsand
Partners
First US Customers
Great US Partners
WorkshopsUSA
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Achievements and Traction
R&D Projects
AIMS 1 & 2
Consortia (FEUP & Match Profiler)
AwardsIn Res CMU
Portugal (Caixa Capital)
Pittsburgh
Silicon Valley
US Pilotsand
Partners
First US Customers
Great US Partners
WorkshopsUSA
16
Achievements and Traction
R&D Projects
AIMS 1 & 2
Consortia (FEUP & Match Profiler)
AwardsIn Res CMU
Portugal (Caixa Capital)
Pittsburgh
Silicon Valley
US Pilotsand
Partners
First US Customers
Great US Partners
WorkshopsUSA
16
Achievements and Traction
R&D Projects
AIMS 1 & 2
Consortia (FEUP & Match Profiler)
AwardsIn Res CMU
Portugal (Caixa Capital)
Pittsburgh
Silicon Valley
US Pilotsand
Partners
First US Customers
Great US Partners
WorkshopsUSA
16
Achievements and Traction
R&D Projects
AIMS 1 & 2
Consortia (FEUP & Match Profiler)
AwardsIn Res CMU
Portugal (Caixa Capital)
Pittsburgh
Silicon Valley
US Pilotsand
Partners
First US Customers
Great US Partners
WorkshopsUSA
16
Achievements and Traction
R&D Projects
AIMS 1 & 2
Consortia (FEUP & Match Profiler)
AwardsIn Res CMU
Portugal (Caixa Capital)
Pittsburgh
Silicon Valley
US Pilotsand
Partners
First US Customers
Great US Partners
WorkshopsUSA
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Go to Market Strategy
LAUNCHING. Strongstep network. ICT related University courses
EUROPE. Local partners such as Tecnalia – European Software Institute
USA. Strongstep partners. Accelerators, Incubators and Business Consultants
Partnerships and Distributors
Conferences and Events
Scientific articles
Magazine articles
Influencer marketing
Referral Program
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Go to Market Strategy
LAUNCHING. Strongstep network. ICT related University courses
EUROPE. Local partners such as Tecnalia – European Software Institute
USA. Strongstep partners. Accelerators, Incubators and Business Consultants
Partnerships and Distributors
Conferences and Events
Scientific articles
Magazine articles
Influencer marketing
Referral Program
18
Go to Market Strategy
LAUNCHING. Strongstep network. ICT related University courses
EUROPE. Local partners such as Tecnalia – European Software Institute
USA. Strongstep partners. Accelerators, Incubators and Business Consultants
Partnerships and Distributors
Conferences and Events
Scientific articles
Magazine articles
Influencer marketing
Referral Program
18
Go to Market Strategy
LAUNCHING. Strongstep network. ICT related University courses
EUROPE. Local partners such as Tecnalia – European Software Institute
USA. Strongstep partners. Accelerators, Incubators and Business Consultants
Partnerships and Distributors
Conferences and Events
Scientific articles
Magazine articles
Influencer marketing
Referral Program
18
Go to Market Strategy
LAUNCHING. Strongstep network. ICT related University courses
EUROPE. Local partners such as Tecnalia – European Software Institute
USA. Strongstep partners. Accelerators, Incubators and Business Consultants
Partnerships and Distributors
Conferences and Events
Scientific articles
Magazine articles
Influencer marketing
Referral Program
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Roadmap
Seed Round
• Standard plan
• EU partnerships
• Marketing
• London launch event
1st Year
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Roadmap
Seed Round
• Standard plan
• EU partnerships
• Marketing
• London launch event
• Enterprise plan
• US partnerships
• Scrum, CMMI, PMI
Lean Confs.
• Pittsburgh launchevent
1st Year 2nd Year
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Roadmap
Seed Round Series A
End of 3rd Year
• Standard plan
• EU partnerships
• Marketing
• London launch event
• Enterprise plan
• US partnerships
• Scrum, CMMI, PMI
Lean Confs.
• Pittsburgh launchevent
• Conferences Sponsorship
• US patent registry
• Silicon Valley Office
• Funding
1st Year 2nd Year 3rd Year
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Seed Round
€1 000 000
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Seed Round
€1 000 000
Outcome of investment by 3rd year:
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Seed Round
€1 000 000
Outcome of investment by 3rd year:
• +1200 paid licenses for a revenue of 5M €
• Break-even early 2nd year
• Established key EU and US Partnerships
• Product tweaked for the US Market
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Seed Round
€1 000 000
Where does the money go?
Outcome of investment by 3rd year:
• +1200 paid licenses for a revenue of 5M €
• Break-even early 2nd year
• Established key EU and US Partnerships
• Product tweaked for the US Market
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Seed Round
€1 000 000
YEAR 1 YEAR 2 YEAR 3
Salaried Labor Annual Expenses 31% 24% 21%
General Expenses (Servers, Travel & Administrative)
31% 17% 11%
Marketing & Sales Expenses 9% 14% 21%
Distributors Costs 28% 45% 48%
Total Costs (per year) 283 329 € 580 615 € 1 158 779 €
Where does the money go?
Outcome of investment by 3rd year:
• +1200 paid licenses for a revenue of 5M €
• Break-even early 2nd year
• Established key EU and US Partnerships
• Product tweaked for the US Market
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Payoff
Exit Strategy – Selling in 5th year
• 108 Million €
• NPV 32,3 Million €
To one of the companies:
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€108 Million
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