Vinil Final

8/8/2019 Vinil Final

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Contents

1.0 INTRODUCTION ................................ ................................ ................................ .......... 4

1.1 - Overview ................................ ................................ ................................ .................. 4

1.2-Background .9

1.3 - Problem Statement ................................ ................................ ................................ .. 10

1.4- Objectives ................................ ................................ ................................ ................ 11

1.5 - Research Design ................................ ................................ ................................ .... 11

1.6 -Data collection method ................................ ................................ ............................ 11

1.7 - Data Analysis ................................ ................................ ................................ .......... 12

1.8- Duration of the study................................ ................................ ................................ 12

1.9 - Limitation of the study ................................ ................................ ............................ 12

2.0 COMPANY PROFILE ................................ ................................ ................................ .. 14

2.1Corporate profile ................................ ................................ ................................ ........ 14

2.2 MISSION: ................................ ................................ ................................ ................. 15

2.3 VALUES: ................................ ................................ ................................ ................. 15

2.4 NATURE OF BUSINESS: ................................ ................................ ........................ 162.5 HOME SOLUTIONS RETAIL INDIA LIMITED: ................................ .................... 19

2.6 AWARDS: ................................ ................................ ................................ ................ 19

3.0 ANALYSIS OF QUESTIONNAIRE ................................ ................................ ............. 22

3.(A) UNDERSTANDING CUSTOMER PROFILE ................................ ....................... 25

3.(B) CUSTOMER BUYING BEHAVIOUR AND PERCEPTION TOWARDS BIGBAZAAR................................ ................................ ................................ ........................ 37

3.(C) IDENTIFYING THE POPULAR MEDIA TO BE USED ................................ ...... 48

4.0 FINDINGS AND SUGGESTION ................................ ................................ ................. 52

4.1Finding ................................ ................................ ................................ ....................... 524.2SUGGESTIONS: ................................ ................................ ................................ ....... 53

5.0 Conclusion: ................................ ................................ ................................ ................... 55

6.0 BIBLIOGRAPHY ................................ ................................ ................................ ......... 57

7.0 ANNEXURE ................................ ................................ ................................ ................ 59


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CHAPTER 1

INTRODUCTION


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1.0 INTRODUCTION

The retail industry is responsible for the distribution of finished products to the public. The

retail sector comprises of general retailers (managed by individuals/families), departmental

stores, specialty stores and discount stores.

1.1 - Overview

The activities of the retail industry can be broadly classified into:

Personal goods store retailing

Hard goods: This covers deals in goods such as electronic, electrical appliances,furniture and sporting goods.

Soft goods: This includes apparel retailing.Non-store retailing

This includes infomercials, catalogue sales, vending machines and ecommerce.

Food retailing (restaurants)

Automotive services and retailing

1.1(a)Retailing in India: the present scenario

The present value of the Indian retail market is estimated by the India Retail Report to be

around Rs. 12,00,000 crore($270 billion) and the annual growth rate is 5.7 percent. Retail

market for food and grocery with a worth of Rs. 7, 43,900 crore is the largest of the different

types of retail industries present in India. Furthermore around 15 million retail outlets help

India win the crown of having the highest retail outlet density in the world. The contribution

of retail sector to GDP has been manifested below:


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Table 1.1.

Country Retail Sector's share in GDP (in %)

India 10

USA 10

China 8

Brazil 6

Source: World Retail Data and Statistics 2009/2010

As can be clearly seen, retailing in India is superior to those of its contenders. Retail sector is

a sunrise industry in India and the prospect for growth is simply huge. There are many factors

that have stimulated the rise of the shopping centres and multiplex-malls in a jiffy. Some of

them can be listed as follows:

1. Rise in the purchasing power of Indians- the rise in the per capita income in the last few

years has been magnificent. This has led to the generation of insatiable wants of the upper

and middle class. The demand of new as well as second hand durables has risen throughout

the country thus providing the incentive for taking up retailing.2. Favorable to farmers- retailing has helped in removing the middlemen and has thus

enhanced the remuneration to farmers. This is a new revolution in the agricultural sector in

India and will go a long way in amending the condition of agriculture, a major concern

among policy makers.

3. Use of credit- a typical Indian is most conversant with using credit cards than carrying

money. This has led to a shift of the consumer base towards supermarkets and makes the

payments in the form of credit.

4. Comfortable Atmosphere- a visit to a retail store appears to be more soothing for the

generation-Y. People and kids prefer to shop in an air conditioned a tech savvy manner.

The retail industry is the second largest employer in India. It currently employs about 7

percent of the total labour force in India. Finance Minister P. Chidambaram's recent statement

salaries ought not to be legislated is a welcome move as most of the organized retail is in

private hands. However only about 4.6% of the total retail trade is in organized sector. It


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generates about Rs.55, 000 crore ($12.4 billion). The major and minor players desperately

need to work hard in this direction so that next time the figures look more decent. The

government must also make an attempt to ameliorate the situation as political instability and

infrastructure namely power and roads are the major roadblocks in the path of smooth

functioning of the market.

1.1(b) Retail Industry: History

The retail industry emerged in the US in the eighteenth century, restricted to general stores.

Specialty stores were developed only in those areas that had a population of above 5,000.

Supermarkets flourished in the US and Canada with the growth of suburbs after World War

II. The modern retail industry is booming across the world. Revenues from retail sales in the

US alone stood at $5.48 trillion in 2009, according to a report by the US Census Bureau.

Retail Industry: Demand and Supply Drivers

The major demand drivers of the retail industry are:

Interest rates

Population

Employment

Personal disposable income

Individual debt

The supply drivers include:

Competitors in the industry

Size of the market

Cost of the factors of production

1.1(c) Retail Industry: Major Players

Of the worlds top ten retail companies in terms of total sales, six are American. Combined

sales of the top ten companies, computed by Delloite, were $999.5 billion in 2009. Major

retail giants include Wal-Mart, Target, Home Depot and Tesco.


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1.1(d) Retail Industry: Statistics

The total sales from store retailers stood at 130,449.8 million in 2009 and the sales value of

non-store retailers was 621.9 million. The percent composition of store and non-store

retailers in 2009 was:

Table 1.2

Store Retailers Non-Store Retailers

Supermarkets 32.83 Vending 26.60

Small grocery retailers 24.46Internet

retailing25.93

Hypermarkets 19.09 Home shopping 24.04Food/beverage/tobacco

specialists15.68 Direct selling 23.43

Discounters 7.57

Others 0.36

Total 100 Total 100


The retail sector is vital to the world economy, as it provides large scale employment to

skilled and unskilled labour, minors and casual and part-time workers. Employment in the

retail sector in the US and Europe surpassed 48 million in 2009.

1.1(e) Size of Indian Retail Industry

The size of retail industry in an economy depends on many factors and the level of

consumer spending is the most important among these factors. The retail sector in India

has grown by leaps and bounds in the last five years. The reason behind this growth has

been the synergy of many propellants. However the growth is not always genuine as there

are exaggerations as well. But these exaggerations also have benefits since they given a

feel of growing competition all around. Secondly the present situation is just a depiction of

nascent stage. The future of the trajectory may not be as steep as it is now or may be even


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slope downward. 'What will be the future size of the retail industry' is the mind boggling

question. Another moot point that will gain importance in due time concerns the future of

the unorganized retail market which constitute a significant proportion of the whole

industry. The retail stores have proved to be a vantage point for the customers. This implies

that the small farmers who used to sell their product in the sabji-mandis and on roadsides

are going to lose a significant market share as they can't employ the two profit maximizers-

economies of scale and economies of scope.

1.1(f) Retailing in India: the present scenario

The present value of the Indian retail market is estimated by the India Retail Report to be

around Rs. 12,00,000 crore($270 billion) and the annual growth rate is 5.7 percent. Retail

market for food and grocery with a worth of Rs. 7, 43,900 crore is the largest of the

different types of retail industries present in India. Furthermore around 15 million retail

outlets help India win the crown of having the highest retail outlet density in the world. The

contribution of retail sector to GDP has been manifested below:

Table 1.3

Country Retail Sector's share in GDP (in %)

India 10

USA 10

China 8

Brazil 6


As can be clearly seen, retailing in India is superior than those of its contenders. Retail

sector is a sunrise industry in India and the prospect for growth is simply huge. There are

many factors that have stimulated the rise of the shopping centers and multiplex-malls in a

jiffy. Some of them can be listed as follows:

1. Rise in the purchasing power of Indians- the rise in the per capita income in the lastfew years has been magnificent. This has led to the generation of insatiable wants


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of the upper and middle class. The demand of new as well as second hand durables

has risen throughout the country thus providing the incentive for taking up retailing.

2. Favorable to farmers- retailing has helped in removing the middlemen and has

thus enhanced the remuneration to farmers. This is a new revolution in the

agricultural sector in India and will go a long way in amending the condition of

agriculture, a major concern among policy makers.

3. Use of credit- a typical Indian is most conversant with using credit cards than

carrying money. This has led to a shift of the consumer base towards supermarkets

and makes the payments in the form of credit.

4. Comfortable Atmosphere- a visit to a retail store appears to be more soothing for

the generation-Y. People and kids prefer to shop in an air conditioned a tech savvy

manner.

The retail industry is the second largest employer in India. It currently employs

about 7 percent of the total labor force in India. Finance Minister P. Chidambaram's

recent statement salaries ought not be legislated is a welcome move as most of

the organized retail is in private hands. However only about 4.6% of the total retail

trade is in organized sector. It generates about Rs.55,000 crore ($12.4 billion). The

major and minor players desperately need to work hard in this direction so that next

time the figures look more decent. The government must also make an attempt to

ameliorate the situation as political instability and infrastructure namely power androads are the major roadblocks in the path of smooth functioning of the market

.

1.1(g) Segments in the Indian Retail Industry

The retailing sector of India can be split into two segments. They are the informal and theformal retailing sector. The informal retailing sector is comprised of small retailers. For this

sector, it is very difficult to implement the tax laws. There is widespread tax evasion. It is

also cumbersome to regulate the labour laws in this sector. As far as the formal retailing

sector is concerned, it is comprised of large retailers. Stringent tax and labour laws are

implemented in this sector.


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If the retail industry is divided on the basis of retail formats then it can be split into the

modern format retailers and the traditional format retailers. The modern format retailers

comprise of the supermarkets, Hypermarkets, Departmental Stores, Specialty Chains and

company owned and operated retail stores.

The traditional format retailers comprise of Kiranas, Kiosks, Street Markets and the multiple

brand outlets.

The retail industry can also be subdivided into the organized and the unorganized sector. The

organized retail sector occupies about 3% of the aggregate retail industry in India.

Size and contribution of the retail industry in India

In terms of value, the Indian Retail industry is worth $300 billion. Its contribution to the

Gross Domestic Product is about 10% , the highest compared to all other Indian Industries.

The retail sector has also contributed to 8% of the employment of the country. The organized

retail sector is expected to triple its size by 2010. The food and grocery retail sector is

expected to multiply five times in the same time frame. The major reason behind the low

participation in the Indian retail sector is the need for lumpy investments that cannot match

up their break even points. The government policies are being revised from time to time to

attract investments in this sector.

1.2 Background

Big Bazaar- Big Bazaar is a chain of department stores owned by the Pantaloon Group(Future Group) and headed by Kishore Biyani and headquartered at Mumbai. It offers alltypes of household items such as home furnishing, utensils, fashion products etc. It has agrocery department and vegetable section known as the Food Bazaar and its online shoppingsite is known as FutureBazaar.com. The real estate fund management company promoted by

the Future Group expects to develop more than 50 projects across India covering a combinedarea of more than 16 million sq. ft.

1.3 - Problem StatementBig Bazaar is a chain of department stores owned by the Pantaloon Group (Future Group).As


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the company is planning to open a new store in rajajinagar so its important to analysis thecatchment area and customer buying behavior from the respective area so that the companycan take necessary measures to attract more customers to their store.

1.4- Objectives

A) To understand customers profile

B) To analysis customer buying behavior and perception towards Big bazaar

C) To identify the popular media that can be used

1.5 - Research DesignThe research that is undertaken during the process is a Descriptive Study. As the objective of

the project is to study customers profile, buying behaviour and popular media that can be

used.

Datas are tabulated and analyzed .findings are summarized and suggestions are given.

1.5.(a) - Sampling FrameThe sampling frameincludes only those rajajinagar residents who satisfy all the followingconditions.

1) Must be 18 years or above2) Must be available from 9.00am to 6 pm in the targeted area3) Must be willing to take part in the survey

1.5.(b)-Sample Unit

Rajajinagar residents

1.5.(c)- Sample techniqueConvenient Sampling is the technique used for this survey. Non probability sampling method

1.5.(d)-Sample size

The sample size is 400 respondents.

1.6 -Data collection methodThe following tools and technique were used for collecting the data:

Tools for collecting Primary Data

(a)Personally interacting with respondents using a questionnaire.

Tools for collecting Secondary Data (a) Internet


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1.7 - Data AnalysisThe data collected is tabulated and analyzed using graphs. Findings are summarized and

suggestions are based on findings.

1.8- Duration of the studyThe duration of the project is 2 months from 1 st April to 31st may 2010.

1.9 - Limitation of the study

y People may not able to rate properly the parameters.

y Difficult to deduce results based on small sample sizey Results concluded may not be applicable to entire population

y Certain variables may have been ignored.

y Customer choice is also based on geographic factors

y Macro economic factors affects this industry to a large extent


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CHAPTER 2

COMPANY PROFILE


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2.0 COMPANY PROFILE2.1Corporate profile:

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias

leading business houses with multiple businesses spanning across the consumption space.

While retail forms the core business activity of Future Group, group subsidiaries are present

in consumer finance, capital, insurance, leisure and entertainment, brand development, retail

real estate development, retail media and logistics. Future Group India was established in

1994 with a vision to provide diverse services in Indian and Global markets. Through their

strategic investment and services, the future of Future Group shows a rising star in the

business sky of India.

Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square

feet of retail space in 73 cities and towns and 65 rural locations across India. Headquartered

in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the

Indian stock exchanges. The company follows a multi-format retail strategy that captures

almost the entire consumption basket of Indian customers. In the lifestyle segment, the groupoperates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value

segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look,

touch and feel of Indian bazaars with the choice and convenience of modern retail.

In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a

hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and

Bangalore. The groups speciality retail formats include supermarket chain Food Bazaar,

sportswear retailer - Planet Sports, electronics retailer - ezone, home improvement chain -

Home Town and rural retail chain, Aadhaar, among others.


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About Big Bazaar

Big Bazaar is not just another hypermarket. It caters to every need of the customer and

his/her family. Where Big Bazaar scores over other stores is its value for money proposition

for the Indian customers.

Big Bazaar promises the best products at the best prices. With the ever increasing array of

private labels, it has opened the doors into the world of fashion and general merchandise

including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices

that will surprise you. And this is just the beginning. Big Bazaar always plans and tries to add

much more to complete the shopping experience.

2.2 MISSION:

y We share the vision and belief that our customers and stakeholders shall be servedonly by creating and executing future scenarios in the consumption space leading to

economic development. We will be the trendsetters in evolving delivery formats,

creating retail realty, making consumption affordable for all customer segments for

classes and for masses. We shall infuse Indian brands with confidence and renewed

ambition. We shall be efficient, cost- conscious and committed to quality in whatever

we do.We shall ensure that our positive attitude, sincerity, humility and uniteddetermination shall be the driving force to make us successful.

2.3 VALUES:

y Indianans: confidence in ourselves.


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y Leadership: to be a leader, both in thought and business.y Respect & Humility: to respect every individual and be humble in our conduct.y Introspection: leading to purposeful thinking.y Openness: to be open and receptive to new ideas, knowledge and information.y Valuing and Nurturing Relationships: to build long term relationships.y Simplicity & Positivity: Simplicity and positivity in our thought, business and action.y Adaptability: to be flexible and adaptable, to meet challenges.y Flow: to respect and understand the universal laws of nature.

2.4 NATURE OF BUSINESS:Future Group India was established in 1994 with a vision to provide diverse services in

Indian and Global markets. The business areas of Future Group cover BPO (Business Process

Outsourcing), New Media, Security Management, and Construction. Through their strategic

investment and services, the future of Future Group shows a rising star in the business sky of

India.

Future Retail:

The retails businesses of Future Group in India are divided into three main categories

Pantaloon Retail India Limited:

The leading retail formats under this include:

y Pantaloons Storesy Big Bazaary Centraly Food Bazaary Home Town


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y E Zoney Depoty Health & Beauty Mallsy Online retail through futurebazaar.com

Joint Ventures with International Brands:

y Indus League Clothing that owns leading apparel brands like Indigo Nation, Scullersand Urban Yoga

y Galaxy Entertainment Limited that operates Bowling Co, Sports Bar, F123 and BrewBar

y French retailer ETAM group, US-based stationary products retailer, Staples and UK-based Lee Cooper.

y Franchisee of international brands like Marks & Spencer, Next, Debenhams andGuess in India

Indian Joint Venture Partners:

y Manipal Healthcarey Talwalkar'sy Blue Foodsy Liberty Shoe

Future Capital Holdings:

The financial services of Future Group are taken care by Future Capital Holdings. These

include:

y Asset Management and consumer credit are the prime focus financial services.Around 1 billion USD have been invested in retail real estate and consumer brands

outlets and hotels.

y Future Money - It is a financial supermarket format providing consumer credity Joint venture with Italian insurance major General Insurance for providing general

insurance services.

y Venture Capital Funds and Private Equity Funds through kshitijfund.com


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BPO

Future Group has made major investments in BPO industry as a venture into the Information

Technology Enabled services (ITES) industry. Future Group has subsidiaries offering IT

based solutions. These include:

y Language Servicesy Software Developmenty Content Engineering

NEW MEDIA

Future Group has invested in digital media and computer technology for creating innovative

and interactive multimedia presentations. These include:

y Multimedia Productiony Broadcastingy Publishingy Designing

SECURITY MANAGEMENT

Future Group is considered as a reliable tailor-made business and security services provider.

They develop their own software and machines for security services. These include:

y Access Control Systemsy Time Attendance Systemsy CCTVy Alarm Management Systems

CONSTRUCTIONS

Future Group bring to your their past experience in quality construction for building and

renovating buildings for leasing to business. Future Group is also involved in the designing,

financing and legal considerations of the project undertaken. The construction activities of

Future Group in India include:


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y Leasingy Landscaping

The latest business activity of Future Group is an investment of Rs. 140 cores in the next

three years in cricket-related marketing. The CEO of Future Group Mr. Kishore Biyani has

planned out association with cricket and to encash the popularity of cricket in India and

globally. Future Group has also organized one-day international cricket series between India

and Australia called "The Future Cup".

2.5 HOME SOLUTIONS RETAIL INDIA LIMITED:

Home Solutions Retail India Ltd. operates as a retailer of electronics, consumer durables,

furniture and furnishings, and home improvement products in India. The company wasincorporated in 2004 and is headquartered in Mumbai, India. It operates stores in

Ahmedabad, Bangalore, Hyderabad, Indore, Kolkata, Lucknow, Noida, Pune, and Mumbai.

Home Solutions Retail India Ltd. operates as a subsidiary of Pantaloon Retail (India) Ltd.

The company is providing financing option to its customers through its financial services arm

Future Capital Holdings.

2.6 AWARDS:

CNBC Awaaz Consumer Awards 2009

y Most Preferred Multi Product Chain - Big Bazaary Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar

Images Fashion Forum 2009

y Most Admired Fashion Group Of The Year - Future Groupy Most Admired Private Label - Pantaloons, the lifestyle formaty Critics Choice For Pioneering Effort In Retail Concept

Creation - Central Coca-Cola Golden Spoon Awards 2009

y Most Admired Food & Grocery Retailer Of The Year


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y Most Admired Food Courty Most Admired Food Professional

Indian Retail Forum Awards 2008

y Most Admired Retail Company of the year - Future Groupy Retail Face of the Year - Kishore Biyaniy Best Retailer Of The Year ( Hypermarket) - Big Bazaar

The INDIASTAR Award 2008

y Food Bazaar: Best Packaging InnovationRetail Asia Pacific 500 Top Awards 2008

y Gold Winner - Top Retailer 2008 Asia Pacific

Coca-Cola Golden Spoon Awards 2008

y Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani.y Most Admired Food & Grocery Retailer of the Year Supermarkets: Food Bazaar.y Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar.y Most Admired Retailer of the Year - Dynamic Growth in Network Expansion across

Food, Beverages & Grocery: Future Group.

y Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: BigBazaar.


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CHAPTER 3

ANALYSIS OF

QUESTIONNAIRE


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3.0 ANALYSIS OF QUESTIONNAIRE

The Analysis and interpretation of the data is undertaken in this chapter.

The data collected for the research has been classified into three segments, which are:

A) Datas for analyzing customers profile

B) Datas for analyzing customer buying behavior and perception towards Big bazaar

C) Datas for analyzing the popular media that can be used.

The data from the questionnaire was completed by transcribing the data into a master chart.

The data was then descriptively analyzed where percentages are calculated. The results weretabulated. Graphs were prepared to give clearer picture of the findings. Based on the findings

inferences were drawn and reported.


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Population

Population of Rajajinagar as per 2010 BBMP voters list : 203423people out of which 106040are males and 97383 are females

Rajajinagar consist of 7 wards.

WARDS WARD NO MALE FEMALE TOTALDAYANDNAGAR 97 16203 15735 31938PRAKASHNAGAR 98 16985 15767 32752RAJAJINAGAR 99 15971 14390 30361BASEWESHWANAGAR 100 12409 11406 23815

KAMASHIPALAYA 101 13257 11529 24786SHIVNAGAR 107 15949 14000 29946SHRIRAMA MANDIRA 108 15269 14556 29825TOTAL 106040 97383 203423


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Understanding

Customer Profile


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3.(A) UNDE TANDING CUST E PROFILE

3.1GENDER:

T l 3.1:

Tabl [3.1] showi gender ofthe respondents ofthe survey conducted:

PARTICULARS NO. OF RESPONDENTS PERCENTAGE

Male 298 74.5

Female 102 25.5

Anal i : The analysis ofthe above table shows 74.5% of respondents ofthe survey are male

and 25.5 % are female.

GRAPH 3.1:

INFERENCE:

From the above graph it is inferred that the majority of the respondent are male .Female

customers are lesser in number comparatively. Big Bazaar have to give special attentionso

to increase footfalls


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3.2AGE DISTRIBUTION:

Tabl 3.2:

Table [3.2] showing Age group ofthe respondents ofthe survey conducted:


20-30 213 53.25

30-40 162 40.5

40-50 20 5

50&AB 5 1.25

Anal i : The analysis oftable shows highest of 53.25% of respondents ofthe survey are ofthe age group 20-30, 40.5% are ofthe age group 30-40, 5% are from the age range 40-50 and

1.25% are of age range 50 and above.

GRAPH 3.2:

INFERENCE:

From the above graph itis inferred that respondents are mostly ofthe age group of 25-35.Big

Bazaar have to attractthem because people ofthis age group are in that phase oflife whenthey are newly earning or newly settling down or has more earning compared to their

responsibilities so they can have lot of disposable income to spend on, followed by age group

of 30-40 who also might have lot of disposable income but with comparatively more

responsibilities, and least is from the age groups of 40-50and 50 & above as they are settled

and might have already purchased the household items earlier.


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3.3Mari al status distributi n

Tabl 3.3

Table [3.3] showing marital status ofthe respondents ofthe survey conducted:


SINGLE 164 41

MARRIED 236 59

Anal sis: The percentage of respondents clearly shows 60% are married and 41% are single.

GRAPH 3.3:

Interpretati n:

This shows big bazaar needs to concentrate on the requirements of family customers. Big

bazaar needs to position the Rajajinagar store as a family center.


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3.4 occupation

Table 3. 4

Table [3.4] showing occupation ofthe respondents ofthe survey conducted:

PARTICULARS NO.OF RESPONDENT PERCENTAGE

TOP MANAGEMENT 21 5.25

UNIORMANAGEMENT 220 55SELF EMPLOYED 40 10BUSINESS/INDUSTRIALIST 59 14.75OTHERS 60 15

Anal sis: The analysis oftable shows highest of 55% of respondents ofthe survey is from

thejunior management, 14.75 % of respondents are from the business/industrialist, 15 % o

respondents are from others category.

GRAPH 3.4:

INFERENCE:

The Respondent are maximum fromjunior management .Big bazaar should targetthese

customers who can afford to spend and wants to acquire new and advanced products,

followed by people from top management who can also afford very well but most ofthem

must have already purchased most ofthe household goods, and then others, business man and

self employed also are prospectus customers.


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3.5 Monthl income

Table 3.5

Table [3.5] showing monthly income ofthe respondents ofthe survey conducted:


BELOW 10000 117 29.2510000 - 15000 103 25.7515000 - 20000 120 3020000 - 25000 60 15

Anal sis: The analysis oftable shows highest of 30% of respondents ofthe survey are

earning in the income range of 15000-20000, 29.25% of respondents are earning in the

income range of below 10000, 25.75 % of respondents are earning in the income range of

10000-15000 and 15 % of respondents are earning in the income range of 20000-25000 .

GRAPH 3.5:

INFERENCE:

The respondent are maximum with monthly income range of 15,000-20,000, as these are the

people who must have newly started to earn and settling down and mostly try to acquire

items fortheir houses .then customers with income range of below 10000 who are people

who must have newly started to earn butless disposable income. Then comes with monthly

income range of 10000 15000 again less disposable income, followed by 20000 25000

monthly income groups which got high purchasing power.


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3.6 Famil type

Table 3.6

Table [3.6] showing family type ofthe respondents ofthe survey conducted:


OINT 117 29.25NUCLEAR 283 70.75

Analysis: The analysis ofthe table shows 29.25 % ofthe respondent ofthe survey live in

joint family.70.75% ofthe respondent ofthe survey live in nuclear family.

GRAPH 3.6:

INFERENCE:The respondents are maximum living in nuclear families so majority of people have got high

disposable income. Big bazaar should targetthis category and build customerloyalty.29.25%

ofthe respondents are living injoint family who is well settled .here the possibility of

customerloyalty is high.


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3.7Number of members

Table 3.7

Table [3.7] showing number of members ofthe respondents ofthe survey conducted:


2 82 20.5

3 198 49.5

4 81 20.25

5 & ABOVE 39 9.75

Analysis: The analysis ofthe table shows 20.5% are having 2 members.49.5% are having 3

members.20.25% are having 4 members.9.75% are having 5& above members.

GRAPH 3.7:

INFERENCE: The maximum respondents are having 3 members in their family clearly

indicating most ofthe respondents are having nuclear family .Big bazaar have to targetthis

category by giving special offers to increase theirloyal customer base. Otherimportant

category are respondent having 4 and 5 members in their family, which indicates they are

well settled.


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3.8Nature of house occupied

Table 3.8

Table [3.8] showing nature of house occupied ofthe respondents ofthe survey conducted:


RENTED 181 45.25

LEASED 138 34.5

OWNED 81 20.25

Analysis: The analysis ofthe table shows 45.25% ofthe respondents are having rented

house.34.5% are having leased houses.20.25% are having owned house.

GRAPH 3.8:

INFERENCE: The maximum respondents are having rented house which indicates most of

the customers wont be well settled. Only 20.25% are having owned houses so there is a huge

potential.


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3.9Earning members

Table 3.9

Table [3.9] showing earning members ofthe respondents ofthe survey conducted:


1 180 45

2 170 42.5

3 48 12

MORE THAN 3 2 .5

ANAL SIS: The analysis ofthe table shows 45% respondent are having only one earning

memberin their family.42.5% have two members.12% have three members..5% have more

than three members

GRAPH 3.9:

INFERENCE: The maximum respondents are havingonly one earning memberin their

family indicating less purchasing power and less disposable income.42.5% are having two

members, 12% are having three members and .5% is having more than three members

indicating these groups have more disposable income and more purchasing power.


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3.10Education

Table 3.10

Table [3.10] showing education ofthe respondents ofthe survey conducted:


BELOW GRADUATION 60 15

GRADUATION 193 48.25

POST GRADUATION 120 30

PROFESSIONAL DEGREE 27 6.75

ANAL SIS:

The analysis ofthe table shows 15% ofthe respondent are below graduate ,49.25% are

graduate,30% are post graduate, 6.75% are having professional degree.

GRAPH3.10:

INFERENCE:

The maximum respondents are graduates followed bypost graduates and professional degree

which indicates most ofthe customer willlook for value for money, in terms of better service

and good products with affordable price.


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3.11Mode of transport

Table 3.11

Table [3.11] showing mode oftransport ofthe respondents ofthe survey conducted:


TWO WHEELER 281 70.25

FOURWHEELER 59 14.75

BUS & AUTO 60 15

ANAL SIS:

The analysis ofthe table shows 70.25% are having two wheeler, 14.75% are having four

wheeler, and 15% are using public transport.

GRAPH:3.11

INFERENCE:

The maximum respondents are having two wheelers which indicate adequate parking space

have to be provided. Next comes four wheeler and public transport .This also indicate their

social setup.


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CUSTOMER BUYING BEHAVIOUR

AND PERCEPTION TOWARDS BIG

BAZAAR


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3.(B) CUSTOMERBUYING BEHAVIOUR AND PERCEPTION

TOWARDS BIG BAZAAR3.12Place of purchaseTable 3.12

Table [3.12] showing place of purchase ofthe respondents ofthe surveyconducted:


LOCAL 363 90.75

ORGANISED RETAIL 37 9.25

ANALYSIS:

The analysis ofthe table shows 90.75% are purchasing from local vendors.9.25% are

purchasing from organized retail.

GRAPH 3.12:

INFERENCE:

The maximum respondents are purchasing from local vendors, this is because oflack of

organized retail format presentin this area, Which also indicate a huge potential forBig

bazaar. Only 9.25% are used to purchase from organized retail.


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3.13Frequency of purchase

Table 3.13

Table [3.13] showing frequency of purchase ofthe respondents ofthe survey conducted:

PARTICULARS PERCENTAGE

GROCERY(1 MONTH) 80

F&V(1 WEEK) 50

C&F(SPECIAL) 45

HP(1 MONTH) 73

KI(ADWN) 100

HE(ADWN) 99

F(ADWN) 99

** NOTE.. F& V - FRUITS AND VEGETABLES,C & F - CLOTHING & FOOTWEAR

H & P - HOME & PERSONAL CARE, KI - KITCHEN ITEMS

HE - HOME ELECTRONICS, F - FURNITURE

ADWN- AS AND WHEN NEEDED

ANALYSIS:

The analysis ofthe table shows 80% ofthe respondent purchase grocery in 1 month time,50%purchase F&V in 1 week , 45% purchase C& F in special occasions, 73% purchase H & P in

1 month, 100% purchase KI as and when needed, 99% purchase both HE& F as and when

needed.

GRAPH 3.13:


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INFERENCE: This indicates the buying behavior of respondent and whatthey purchase

more frequently.

3.14Staple food

Table 3.14

Table [3.14] showing staple food ofthe respondents ofthe survey conducted:

PARTICULARS NO.OF RESPONDENT PERCENTAGERICE ,RAGI & ATTA 280 70

RICE & RAGI 20 5

RICE & ATTA 100 25

RAGI & ATTA 0 0

ANALYSIS: The analysis ofthe table shows 70% respondent are having a combination of

rice,ragi and atta as their staple food.5% and 25% are having rice & ragi and rice & atta

combination.

GRAPH 3.14:

INFERENCE:

The maximum respondents are having rice, ragi and atta as their staple food, which indicate

big bazaar should provide them a large choice of product underthis category.


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3.15 Average expenditure

Table 3.15

Table [3.15] showing average expenditure ofthe respondents ofthe survey conducted:

PARTICULARS AVERAGE

GROCERY 2500

F&V 1000

C&F 1000

HP 750

KI 500

HE 10000

F 1500

ANALYSIS: The analysis ofthe table shows the average spending ofthe respondent on

various items.

GRAPH3.15:

INFERENCE:

The response indicates how much the respondents are spending on various items on an

average.


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3.16Buying decision

Table 3.16

Table [3.16] showing factors influencing buying decision ofthe respondents ofthe survey

conducted:


PRICE 50

EASY TO ACCESS 60

QUALITY 89

DISCOUNT 87

CUSTOMERSERVICE 10

WIDE RANGE OF PRODUCT 5

ANALYSIS:

The analysis ofthe table shows 89% respondentthinks quality is the important factor fortheir

buying decision.87% for discount,60% for easy to access,50% for price.

GRAPH 3.16:

INFERENCE:

The maximum respondents think quality is the mostimportant factorinfluencing buying

decision. Followed by discount, easy to access and price. This indicates Big bazaar should

give more importance to quality ofthe product, discount and easy to access.


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3.17Shopping place

Table 3.17

Table [3.17] showing where do they go for shopping ofthe respondents ofthe survey

conducted:


ENTIRELY OUT SIDE 3

MOSTLY OUTSIDE 3

MOSTLY INSIDE 9

ENTIRELY INSIDE 85

ANALYSIS: The analysis ofthe table shows 85% ofthe respondent goes entirely inside for

their shopping, 9% mostly inside.

GRAPH3.17:

INFERENCE: The maximum respondents are purchasing entirely inside which indicates

most ofthem purchase from local vendors. Big bazaar should come up with schemes which

will attract customers to their store.


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3.18Time spend

Table 3.18

Table [3.18] showing how much time they spend on shopping ofthe respondents ofthe

survey conducted:


5 10 mins 0

15 30 mins 5

30 60 mins 10

60 above 85

ANALYSIS:

The analysis ofthe table shows 85% ofthe respondents spend more than 60 mins, 10% spend

30 60 mins, 5% 15 30 mins.

GRAPH 3.18:

INFERENCE:

The maximum respondents spend more than 60 mins while shopping, which indicates they

are not rational buyers they look for value for money .Big bazaar should take necessary stepsto make sure all customers will get some refreshment while shopping by providing extra

service.


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3.19Factors that attract

Table 3.19

Table [3.19] showing factor which attract while buying from apparel shop ofthe respondents

ofthe survey conducted:


BRAND 30

PRICE 45

QUALITY 90

STYLE 10

ANALYSIS: The analysis ofthe table shows 90% ofthe respondent prefers quality, 45%

price, 30% brand and 10% style.

Graph 3.19:

INFERENCE:

The maximum respondents are preferring quality as a major factor from a apparel shop.

Which indicates respondents are very much product conscious .30% respondent prefer price

which indicate they are looking for value for money.


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3.20Shopper

Table 3.20

Table [3.20] showing which describe as a shopper ofthe respondents ofthe survey

conducted:


TOP BRAND 5

NOT STRICT 95

NOT BOTHERED 0

ANALYSIS:

The analysis ofthe table shows 95% of respondent are notstrict with brand. 5% are top brand

conscious.

GRAPH 3.20:

INFERENCE:

The maximum respondents are not much strict about brand, which indicates they are very

conscious for value for money. Big bazaar should provide product range forthis category.


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3.21Travelling

Table 3.21

Table [3.21] showing willingness to travel ofthe respondents ofthe survey conducted:


1 3 kms 30

3 5 kms 30

Above 5 40

ANALYSIS:

The analysis ofthe table shows 40% are willing to travel above 5 kms, 30% between 3 5

kms and another 30% 1 3 kms.

GRAPH 3.21:

INFERENCE:

The maximum respondents are willing to travel above 5 kms, which indicates Big bazaar can

target customers in a range of 5 & above kms area. This indicates a huge potential forBig

bazaar.


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IDENTIFYING THE POPULAR MEDIA

TO BE USED


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3.(C) IDENTIFYING THE POPULAR MEDIA TO BE USED3.22Newspaper

Table 3.22

Table [3.22] showing newspaperthey read ofthe respondents ofthe survey conducted:


TOI 13

DH 10

PV 14

VK 60

OTHER 3

ANALYSIS:

The analysis ofthe table shows 60% ofthe respondents are reading vk, 14% are reading pv,

13% are reading TOI ,10% are reading DH.

GRAPH 3.22:

INFERENCE:

The maximum respondents are reading VK, which indicates to target customerthey should

advertise on this newspaper which gotthe highest customer base in the given area. Followed

by PV and TOI.


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3.23Magazine

Table 3.23

Table [3.23] showing magazine ofthe respondents ofthe survey conducted:


TORANGA 25

SUDHA 20

THE WEEK 10

OTHER 45

ANALYSIS:

The analysis ofthe table shows 45% are reading others, 25% are reading toranga, 20% are

reading sudha, 10% are reading THE WEEK.

GRAPH 3.23:

INFERENCE:

The maximum respondents are reading toranga which indicates to target customerthey

should advertise on this magazine which gotthe highest customer base in the given area.

Followed by sudha and THE WEEK


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3.24Radio station

Table 3.24

Table [3.24] showing favorite radio station ofthe respondents ofthe survey conducted:


RADIO MIRCHI 40

RADIO ONE 25

SFM 15

BIG FM 20

ANALYSIS:

The analysis ofthe table shows 40% are listening radio mirchi , 25% radio one ,20% big fm

15% sfm.

GRAPH 3.24:

INFERENCE:

The maximum respondents are listening to radio mirchiindicates to target customerthey

should advertise on this radio station which gotthe highest customer base in the given area.


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Chapter 4

Findings and Suggestions


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4.0 FINDINGS AND SUGGESTION

4.1Finding Even at this time, the general public at Rajajinagar does not consider shopping as a

wasteful extravaganza. This is a good indicator of a good future ahead for Big Bazaar

Rajajinagar as, here shopping is turning out to a family experience.

There is a huge opportunity for store-in-store to cater to specific local items duringlocal festivals and occasions.

Catchment area study help store to know about the demographic profile of customer,existing competitors, entertainment zone, dinning and help to know where customers

are currently going for shopping and reason for the same.

Most of the retail store having in-house brands to compete with private label andcustomer also ready to purchase in-house brand if it suits to price their range and stuff

they actually want.

Customer service is one of important factor that influence the customer to visit stores. Offers/discounts also the factor that help store to increase number of footfalls. Most of customer is aware of loyalty program of branded retail store and being a

member of this store also influence customer to go for shopping in the same store.

Customer generally looks for rewards points, out store offers, invitees for specialevents and exclusive shopping day for end sale season to being a member of loyalty

program.

The majority of the populations are male. Respondents are mostly of the age group of 25-35 from junior management drawing a

salary of 15000 - 20000

The majority of the respondents are coming from nuclear family mostly rented houseand majorly having three family members with one or two members earning.

The majority of the respondents are graduates and most of them owns a two wheeler The majority of the respondents are purchasing from local vendors entirely inside

giving preference to the quality of the product

The majority of the respondents are not much strict about brands and they spend morethan 60 mins while shopping and travel more than 5 kms.

The majority of the respondents read VK newspaper, TORANGA magazine and listento radio mirchi.


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4.2SUGGESTIONS:SAMAJS

Akhil Karnataka Sahagar Samaj Seva Sangha

Ekta Mahila Seva Samaj

SSK Samaj Youth Association

Asthika Samaj

Gowda Saraswatha Sevak Samaj

Asthika Samaj

Overseas Indian Family Welfare AssociationK T S V Sangha

Rajajinagar Yashasvini Mahila MandaliRajajinagar Residents Welfare AssociationVAYSHNAVI SAMAJSHRI RAJARAM AAJADHAB PATELASSOCIATIONMUTHALIAAR SEVA SANGAM

1. These are the list of samajs which are personally visited in rajajinagar areawhich consist of more than 6000 members .Big bazaar should arrange

personalized loyalty card for each member in this samajs so as to increase the

loyal customer base and also customized offers to different samajs to increase

footfalls. As all the members of this samajs are residence of catchment area.

2. Big bazaar needs to concentrate on the requirements of family customers


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CONCLUSION


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5.0 Conclusion:

Retail is one of the booming sectors in present scenario. Each factor starting from deciding

the location to create customer loyalty play a significance role for creating a market share for

any branded retail store.

Location of an retail store itself have to look other factor before deciding upon it these are

entertainment part, traffics movement, demographic profile, lifestyle and of course

competitors in that catchment area.

Survey show that customer look for many factors to visit and shop from any retail store

,broadly they look for customer service, offer/discounts and last but not the least for brand,

range of products and price.

To conclude, branded retail store have a look over the catchment area so to plan accordingly

their move towards increase more of their customer and should focus on long term

relationship with customer that finally able to create customer delight.


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BIBLIOGRAPHY


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6.0 BIBLIOGRAPHYy www.live.com : For looking articles on retail sector.

y www.google.com

y KPMG retail report March 2010.

y www.wikipedia.com

y www.bbmp.comy Department of Tourism rajajinagar.


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Annexure


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7.0 ANNEXURE

1, what is your status in your household:

Chief wage earner

Other wage earner

House wife-working

House wife- non working

2, gendermale female

3, which year were you born? ..

4, marital status:

single

married

divorces/separated/widowed

5, family type:joint nuclear

6, nature of house occupied:rented leased owned

7, number of members in the family:2 3 4 5 more than 5

8, how long have you been living in your current residence

Less than 1yr 1-5 yrs above 5 yrs

9, for statistical purposes only. What is the monthly income of your household?

Below 10000

10000-15000

15000-20000

20000-25000

Above 25000


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10, earning members:1 2 3 more than 3 specify..

11, what is your current occupation:

Salaried professional (top management)Salaried professional (junior management)

Self employed

Business men/ industrialist

Others (specify)

12, education

Below graduation graduation post graduation professional degree

13, mode of commuting:two wheeler four wheelerbus auto

14, which of the following staple food do you consume: riceragiatta

15, average quantity consumed per month

1-2 kg 3-5 kg 5-10kg Above 10kg

rice

ragi

atta

16, place of purchase:local vendor organized retail (specify).GroceryF&VClothing & footwear

Home& personal careKitchen items

Home electronicsFurniture

17, frequency of purchaseGrocery:

Once a week twice a weekonce a month once in 2 monthsF&V

Once a week twice a week once a month once in 2 monthsClothing & footwear

Once in 3 monthsonce in 6 months special occasions


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Home & personal care

Once in 1 month once in 2 months once in 3 monthsKitchen items

In 6 monthsspecial occasions as and when neededHome electronics

Once in a year special occasion as and when neededFurniture

Once in a year special occasions as and when needed

18, electronics found at home:

Refrigerator,washing machine,lcd TV,flat TV,iron box,water

heater,ac ,microwave,hair drier,home theater,mobiles,computers, laptop

19. Average expenditure on:

Grocery (in a month)

F&V (in a month)

Clothing & footwear (in 3 months)

Home& personal care (in a month)

Kitchen items (in 3 months)

Home electronics (when brought)

Furniture (when brought)

20, where do you go for all your shopping needs

Entirely within your locality

Mostly in the locality some outside the locality

Mostly outside the locality

Entirely outside the locality

21, factors influencing buying decision/which of the following will attract you more to buy

from a particular shop:Price,easy to access,quality,discount,customer service,widerange of products

22, on an average how much time do you spend on shopping?

5-10 mints 15-30 mints 30mints-1 hr above 1 hr

23, which of the following will attract you more to buy from a particular apparel shop


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Brand price quality style

24, which of the following will describe you as a shopper?

Only top brands for me, conscious but not strict about brands,

Not bothered about brands

25, which newspaper does you follow

Toi, DH,PV,vk, others specify.

26, which magazines do you read..

27, which TV channel do you watch most..

28, how far are you willing to travel for your shopping needs..

1-2kms 2-3km 4-5km above 5km

29, which is your favorite radio station

Red fm,radio mirchi,radio one,sfm.big fm30...have you shopped at big bazaar, if yes please tell us the location where you went andwhat you felt about your visit to big bazaar..

Location.Feedback

Just for our reference please provide the following details. we assure you your contactinformation will be kept secret and will not be shared with a third party, thank you.

Name.Addresses.Phone no.Email id.


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