2. OPEN SYSTEM
INPUTS:
Manpower
Raw materials
Finances
Technology
R & D
TRANSFORMATION PROCESS:
Dimensions
Strategies
Structure
Marketing
Sales network
OUTPUTS:
Customer Satisfaction
Accountability
Social responsibility
3. VISION:
To be the leader in the Indian Automobile Industry, creating
customer delight and increasing shareholders wealth;A pride of
India.
CORE VALUES
4. INPUTS
Raw materials
Raw materials primarily comprises steel coils , aluminum and
paints.
Imported components are mainly purchased from Suzuki
Buy more parts locally to offset any adverse impact of foreign
currency fluctuations
vendors work in close coordination with MSIL
MSIL has a delivery instruction system
5. INPUTS
Manpower
It contains 7525 employees
6. 4,000 service technicians
7. 730 engineers in R & D
FINANCE
As of May 10 2007, Govt. of India sold its complete share to
Indian financial institutions.
8. MSIL has a good network of internal resources to finance the
companys operations, expansion plans as well as capital
investments.
9. INPUTS
Technology
The IT applications ofMSIL runs are mostly enterprise wide.
Systems at the shop floor is connected to the central database
.
To ensure reliability, MSIL chose a meshed network.
MSIL has also implemented an enterprise management system, called
Unicenter TNG.
CRM provides centralized access to the dealers and provides the
best service network.
10. INPUTS
Research and development
The basic objective of the R&D facility is to provide for
full vehicle development and designing of vehicles to suit the
specific needs of the Indian customer and component durability
testing and performance evaluation.
11. R & D centre is getting ready to develop the first dual
fuel engine.
12. The test course would provide for high-speed evaluation and
will also be used for conducting acceleration tests.
Dimensions of organizational design
Size
Maruti has half of the market share in passenger car market
It has600 outlets spread over 393 towns and cities.
It has 500 dealers with strong network.
2,744 workshops across 1,139 cities.
Culture
Japaneseculture imbibed in the employees like same uniform, common
canteen etc.,
Unique identity to its employees, equal rights for decision
making.
13. Dimensions of organization design
Environment
Threats from the new players
14. Threat from substitutes: Low to medium
15. Government policies
Technology
Recently, the company has introduced a peppy k series engine
for its new car, Maruti Suzuki A-star.
16. It is planning to develop hybrid, electrical, and
multi-fuel engines.
17. Manufacturing Global cars that is fuel-efficient and lower
on CO2 emissions.
TRANSFORMATION PROCESS
SRATEGIES FOLLOWED BY MSIL
Pricing strategy - catering to all segments
Offering one stop shop to customers or creating different revenue
streams
Repositioning of maruti products
Customer centric approach
Committed to motorizingIndia
18. Organization structure
19. STRUCTURE
20. Management
The Company has a multi-tier management structure, comprising
the Board of Directors at the top and followed by Managing
Executive Officers, Executive Officers and Divisional Heads.
MSIL divided management into three levels they are
Division
Department
Section
Japanese management techniques and cooperation with Suzuki
motor corporation provides a different platform and exposure
altogether.
21. Fun element in MSIL
Transformation process
Marketing
Marutis marketing objective is
To continually offer the customer new products and services that
Reduce the customers cost of ownership of our cars; and
Anticipate and address the customers needs and preferences in all
aspects and stages of car ownership, to provide what MSIL refer to
as the 360 degree customer experience.
22. Transformation process
Sales network
Dealer distribution network
MSIL has the largest network of dealers amongst car manufacturers
in India more than 3,500 sales executives .
Sales network is linked through the secure extranet-based
information network.
Dealers agreement
Enhancingdealer performance
After sales service network
23. Transformation process
24. PRODUCTS
Maruti 800: Launched - 1983
25. Maruti Omni: Launched - 1984
26. Maruti Gypsy: Launched - 1985
27. Maruti Alto: Launched - 2000
28. Maruti Wagon-R: Launched - 2002
29. Maruti Versa: Launched - 2003
30. Maruti Grand Vitara Launched - 2004
31. Maruti Suzuki Swift: Launched - 2005
32. Maruti Suzuki SX4: Launched - 2007
33. Maruti Swift Dzire: Launched - 2008
34. Maruti Suzuki A-STAR: Launched - 2008
35. Maruti Suzuki Ritz: Launched - 2009
36. Maruti Suzuki Estilo: Launched - 2009
Creating value to each of the customers
Authorized Service StationsService is a major revenue generator
of the company. Most of the service stations are managed on
franchise basis, where Maruti trains the local staff.
37. Maruti Insurance
Launched in 2002 Maruti provides vehicle insurance to its customers
with the help of the National Insurance Company, Bajaj Allianz, New
India Assurance and Royal Sundaram
38. Creating value to each of the customers
Maruti Finance
Maruti had started two joint ventures Citicorp Maruti and Maruti
Countrywide with Citi Group and GE Countrywide respectively to
assist its client in securing loan
Maruti True Value
One can buy, sell or exchange used Maruti vehicles with the help of
this service in India.
Accessories
39. Maruti Driving School
social responsibility
National Road Safety Mission launched - a nation-wide Social
responsibility (CSR) initiative to train 500,000 people in safe
driving in three years.
Targets reducing fresh water consumption and implement rain water
harvesting.
The company is moving towards making its entire fleet of cars green
with advanced and efficient technologies.
Promotingenergy conservation.
40.
41. Accolades :
A-star as the "Car of the year"
A-star as the "Best small car of the year"
K10B Engine as the "Automotive technology of the year"
Maruti Suzuki as the "Manufacturer of the year"