más valiosas del mundoSusana Alicia Rivero Rodríguez 965425

Noé Abraham González Nieto 967135Mario Jonathan Sámano Valdelamar 968051Diana Elizabeth Vargas Pérez 1163467

Las diez marcas

Las diez marcas más valiosas del mundo

MarcaValor

(millones de dólares)

DirCom Cargo

1 Apple 153,285 - -

2 Google 111,498 Elliot Schrage Vice President, Global Communications and Public Affairs

3 IBM 100,849 Jon Iwata Vice President – Marketing and Communications

4 McDonald’s 81,016 Bridget Coffing Vice President - Chief Communications Officer

5 Microsoft 78,243 Frank Shaw Chief Communications Officer

6 Coca-Cola 73,752 Clyde C. Tuggle Public Affairs and Communications Officer

7 AT&T 69,916 Larry Solomon Chief Communications Officer

8 Marlboro 67,522 Anne Edwards Director External Communications (Philip Morris International)

9 China Mobile 57,326 - -

10 General Electric 50,318 Anna M. Perez Chief Communications Officer (NBC Universal)

Fuentes de información Council of Public Relations Firm (21 de septiembre de 2010). Marc Pritchard and Ali Velshi

Headline Council of Public Relations Firms’ Critical Issues Forum. Recuperado el 27 de agosto de 2011, de http://prfirms.org/news/marc-pritchard-and-ali-velshi-headline-council-of-public-relations-firms%E2%80%99-critical-issues-forum

Doward, J. (3 de julio de 2011). Ferrari-Marlboro F1 Sponsorship Deal Provokes Anger of the Health Lobby. Recuperado el 27 de agosto de 2011, de Guardian. http://www.guardian.co.uk/society/2011/jul/03/ferrari-marlboro-formula-one-sponsorship

MarketWatch (31 de mayo de 2011). McDonald’s Names Bridget Coffing as Senior Vice President of Corporate Relations. Recuperado el 27 de agosto de 2011, de http://www.marketwatch.com/story/mcdonalds-names-bridget-coffing-as-senior-vice-president-of-corporate-relations-2011-05-31

Millward Brown (2011). BrandZ Rankings. Recuperado el 27 de agosto de 2011, de http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/btn_DownloadReport_110x45.sflb.ashx

Reuters (2011). International Business Machines Corp. Recuperado el 27 de agosto de 2011, de http://www.reuters.com/finance/stocks/companyOfficers?symbol=IBM.N&viewId=bio

The Official Google Blog (15 de febrero de 2006). Testimony: The Internet in China. Recuperado el 27 de agosto de 2011, de http://googleblog.blogspot.com/2006/02/testimony-internet-in-china.html