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Taylor Nelson SofresFrom Wikipedia, the free encyclopedia
TNS
Type Wholly owned subsidiary
Industry Marketing
Founded 1997
Headquarters London,England,UK
Key people Maureen Duffy (CEO UK)
Services Market research
Revenue 1,068 million (2007)[1]
Operating income 102.7 million (2007)[1]
Profit 58.5 million (2007)[1]
Owner(s) Kantar Group(a division of theWPP Group)
Employees 15,270 (2007)[1]
Website www.tnsglobal.com
TNS(formerly known as Taylor Nelson Sofres) is a leadingmarket
researchand marketinformation group. Formerly listed on theLondon
Stock Exchangeand a constituent of theFTSE
250 Index,the firm was acquired byWPP Groupin October 2008 for
1.6 billion pounds.
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Contents
[hide]
1 History
2 Operations
3 Financial performanceo 3.1 Top ten of the market research
sector 2006
4 See also
5 References
History[edit]
The history of TNS as a market research company began in 1946
with the establishment ofNational Family Opinion (NFO) in theUnited
States.[2]Since then, variousmergers andacquisitionsinvolving large
companies from the US, Europe and Asia Pacific eventually becamethe
Taylor Nelson Sofres group.
The 1960s saw the establishment of the six main companies that
today form part of TNS.
Starting with NFO in the 1940s, Intersearch in the US in 1960;
then AGB in the UK in 1962;Sofres in France in 1963; Frank Small
Associates (FSA) in Australia in 1964; Taylor Nelson inthe UK in
1965.[2]Over the 60s, 70s, 80s and 90s, these companies grew
significantly asindividual businesses.
The 1990s and early years of the new millennium saw
consolidation in the industry. In 1992,Sofres acquired Secodip. In
1992, Taylor Nelson joined with AGB. In 1997, Sofres combined
withFSA. In 1997, Sofres acquired Intersearch and then merged with
Taylor Nelson AGB. In 2000,Taylor Nelson Sofres acquired CMR,
followed by the NFO WorldGroup in 2003.[2]
In 2006, a class action lawsuit was filed against TNS alleging
that it failed to disclose majorfinancial information in a
Registration Statement associated with the
Company'sSecondaryOffering.[3]
The TNS Group continues to grow, mainly by acquiring small
research companies to strengthenits position in markets in which it
already has a presence. For example, in December 2007, TNSacquired
Landis Strategy & Innovation in the United States, a specialist
research-basedconsultancy.[4]
TNS logo that was used between 2003-2012.
In the same month, TNS announced that it had reached agreement
to increase its ownership ofLatinPanel Holdings from 33.3% to 100%.
TNS was formerly a joint venture partner with the NPDGroup and the
IBOPE Group in this continuous consumer panel business serving
Latin Americaoperating in 15 countries in Latin America, and
covering 96% of the regions GDP,providing localand international
clients with access to a household research panel across the
packagedgroceries, toiletries and cosmetics, fresh foods and
textile retail markets.[5]
In early March 2008 TNS announced the merging of its North
American operating units TNSMedia Intelligence, TNS Media Research
with the recently acquired firms Compete and Cymfonyto create TNS
Media Group.[6][7]
On 29 April 2008 TNS announced that it was in talks to merge
with German market researchcompanyGfK.[8]The announcement was
followed in May by two conditional offers fromWPPto
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buy TNS for a combination of cash and shares, both of which were
rejected by TNSs board. ThehostileWPPbid led toGfKand TNS
abandoning their merger plans.GfKsought without successto find
backing for a rival offer, leavingWPPs hostile bid as the only one
on the table. On 9October 2008WPPdeclared that its latest bid had
been successful and that it was buying TNSfor $1.93bn.[9]TNS now
sits inWPPs Kantar Group. Many Kantar subsidiary companies
arecurrently undergoing restructuring and rebranding as a result of
the TNS deal. TNS itself will see
various units either merged with other Kantar units or spun out
into separate Kantar entities.
In 2013, TNS acquired Sinotrust Market Research,[10]a leading
market research and consultingcompany in China.
Operations[edit]
TNS is structured around specific areas of marketing expertise:
Brand & Communication;Innovation & Product Development;
Retail & Shopper; Customer Experience; EmployeeEngagement;
Qualitative; Automotive; and Political & Social.
TNS separates its worldwide operations in over eighty countries
into a number of regionaldivisions:North
America;NorthernEurope;Southern Europe;Asia Pacific;Latin America;
and
Africa, Mediterranean and Middle East.Logo
In 2003, when company went from being Taylor Nelson Sofres with
several local names, to oneunified TNS a new logo was designed.
Wolff Olins was the agency behind the 2003 rebrand.Then in early
2012 the old logo was altered further.
Financial performance[edit]Top ten of the market research sector
2006[edit]
> >
Rank CompanySales in 2006
(millionUSD)Growth in %
1 Nielsen Company 3,696.0 5.6
2 IMS Health Inc. 1,958.6 8.9
3 Taylor Nelson Sofres 1,851.1 2.5
4 Kantar Group 1,401.4 4.1
5 GfK AG 1,397.3 5.4
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6 Ipsos 1,077.0 6.5
7 Synovate
739.6 9.5
8 IRI 665.0 6.6
9 Westat 425.8 0.8
10 Arbitron 329.3 5.9
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